Saturday December 9, 2023

Mark Cuban Is Latest Celebrity To Join The Pickleball Craze

  • The league will begin play in 2023 and will initially feature six rosters.
  • Several of the sport’s top players, including the PPA Tour’s top five male and female athletes, will be part of the player pool.
Rob Gray-USA TODAY Sports
Copy Link
Link Copied
Link Copied

The professional pickleball push is continuing full steam ahead — and now it has attracted one of the sports world’s most famous investors.

The Professional Pickleball Association (PPA) announced it is launching VIBE Pickleball — a team-based league — with Mark Cuban as the league’s first team owner.

VIBE will begin play in 2023 and will initially feature six rosters. Several of the sport’s top players — including the PPA Tour’s top five male and female athletes — will be part of the player pool.

  • Teams will be selected at a live draft in Las Vegas in December.
  • Cuban and the other five team ownership groups — which will be announced in the leadup to the draft — will select their teams.
  • The owners will have the ability to add, drop, and trade players throughout the season with league consent.

“Just like millions of other Americans, I’ve been following pickleball over the past few years, and I couldn’t pass up the chance to invest in the fastest-growing game in the country,” said Cuban.

VIBE says it will televise matches throughout the inaugural season as part of the PPA Tour’s existing relationships with ABC, CBS, FOX, NBC, and Tennis Channel.

All-Star Teams

While pickleball as a whole has been a hot investment, pro team leagues have been particularly popular with celebrity investors.

A group led by LeBron James purchased a Major League Pickleball team in September, with the Tom Brady-Kim Clijsters group and Kevin Durant’s Thirty Five Ventures buying MLP teams in October.

Copy Link
Link Copied
Link Copied

What to Read

If Low-Budget Pacers Beat LeBron’s Lakers for NBA Cup, Does It Matter?

Pacers attempting to make history with league’s smallest payroll.
Sweden knocks out the US and TV ratings.

U.S. and Mexico’s WWC Goal: $3B Revenue, Attendance Records

Joint bid for FIFA event seeks dramatic new milestone in women’s sports.

FanDuel Parent Sets NYSE Listing Days Before Super Bowl

Flutter Entertainment looks to expand U.S. presence with stock listing.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations

NWSL’s Record Media Deals Drive Schedule Expansion

The league will grow to a 26-match schedule in 2024.
December 6, 2023

The Most Talked-about Part of the NBA Tourney? Look Down

Floors generate widespread rebuke for both design and safety.
December 7, 2023

NBA in Vegas? LeBron and RedBird Are All In

RedBird Capital Partners, Fenway Sports Group working with NBA superstar.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
NLL Seals Las Vegas
December 6, 2023

Meaningful NBA Games Finally Hit Las Vegas. Expect More

End of NBA In-Season Tournament is latest major event to hit sports boomtown.
December 6, 2023

In-Season NBA Tourney Upshot: Success. But Will It Change?

The inaugural edition of the tournament has been mostly a success.
December 5, 2023

Baseball Extends Celebration of Negro Leagues With HOF Tribute Game

New event dovetails with planned MLB game at historic Rickwood Field.
December 5, 2023

NHL Plans To Stage 2024 Draft At $2.3B Vegas Sphere

League becomes first sports entity to stage an event entire at venue.