• Loading stock data...
Friday, June 14, 2024

March Promo Spotlight

Each month I will look at some of the best promotions that have taken place around the sports world and share them with you.

With baseball season right around the corner, the St. Louis Blues celebrated their town’s baseball team with this Yadier Molina bobblehead. Photo via the St. Louis Blues Twitter.

Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. From ticket specials to giveaways, promotions are a great way to engage fans and give them a little “something extra.”

March continued 2017’s strong promotional schedule with some very out-of-the-box giveaways. Keep reading to find out what unique items were given to fans in March.

Grizzlies: Marc Gasol Grill Set (3/11)

Most grill set giveaways are simply grill tools — spatula, tongs, and a basting brush. While this Marc Gasol set only includes a spatula and basting brush, it also comes with Gasol’s recipe for grilled branzino with lime and herbs. The Grizzlies promoted the night with a fantastic video of Chris Vernon and local chef Kelly English making the grilled branzino. I really like how the Grizzlies made the promo unique by featuring a recipe and using the video to promote the giveaway.

Wild: Goalie Glove Oven Mitt (3/21)

This is a really clever way to tie in a critical piece of hockey equipment with a critical kitchen item. The design of the mitt is really cool, too. Like a goalie glove protects the goalie’s hands, I’m sure this oven mitt will do a great job protecting fans from hot dishes.

Redwings: Kids Goalie Mask Bank (3/12)

Not only is this a promo kids will love, I really like how the Redwings were able to get a sponsor for it that is related to a savings program — Michigan Education Savings Program. It’s a great way for the company to get their name out there while also motivating kids to save their money for the future.

Sharks: Brent Burns Grill (3/12)

When I first saw this giveaway, I thought it was for a grill set (like the Marc Gasol one above). I quickly realized it was the type of grill like Nelly sang about in 2005. I love how they were able to take a goofy, popular item and make it unique to hockey, especially one of their own players. Brent Burns, the feature player for the giveaway, is missing three of his teeth.

St. Louis Blues: Yadier Molina Bobblehead/Cardinals Night (3/23)

Baseball season is right around the corner, and the Blues celebrated by hosting a “Cardinals Night” and giving away this Yadier Molinda bobblehead. The bobblehead has the perfect balance of hockey and baseball themes. Plus, I love it when teams have theme nights to honor other teams in their city because of the unity and support it shows.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want us to learn more, or have a story featured about you or your organization? Contact us today.


Copy Link
Link Copied
Link Copied

What to Read

A view of Netflix camera crews filming a golfer for its series "Full Swing."

Netflix Charging $2M To Advertise With Live Sports Event

It will cover ads on the course for the commercial-free event.
Kansas City Chiefs tight end Travis Kelce talks with CBS announcer Jim Nantz after winning the AFC Championship game against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium.

CBS Already ‘Virtually Sold Out’ Super Bowl Ad Inventory

CBS is reportedly selling Super Bowl ads for up to $7 million.

ESPN Will Still Be Able To Accept Ads From Other Sportsbooks

PENN’s ‘ESPN Bet’ deal with ESPN is non-exclusive from ad standpoint.
Manchester City replaces Real Madrid, who now ranks second after four years at the top.

Manchester City Named Most Valuable Club Soccer Brand at $1.6 Billion

Manchester City is the most valuable club soccer brand, per Brand Finance.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.