• Loading stock data...
Monday, January 5, 2026

March Madness Meets Portal Pandemonium: The New Era of Hoops

After a turbulent and historic transfer-portal period in 2024, this year’s iteration is about to start with plenty of additional changes. 

Jan 7, 2025; Louisville, Kentucky, USA; Louisville Cardinals forward James Scott (0) celebrates with guard Terrence Edwards Jr. (5) and guard Chucky Hepburn (24) during the second half against the Clemson Tigers at KFC Yum! Center. Louisville defeated Clemson 74-64.
Jamie Rhodes-Imagn Images

March Madness is now taking full flight, with the round-of-64 games on Thursday beginning what some fans argue are the two greatest days on the sports calendar. The other madness of March, though, with the upcoming start of the transfer portal in men’s college basketball, is already causing its own schisms throughout the sport. 

The current state of the portal is already reflected in the 297 transferred players competing in March Madness (according to a study by AD Advisors and Timark Partners). This is a subset of the more than 2,000 players in the portal last year—amounting to about half of all college basketball players.

Somewhat similar numbers are expected this year, and already, more than 300 players have declared their intention to transfer, according to Verbal Commits. The March 24 start of the 2025 cycle promises to bring plenty of changes. Among the forthcoming impacts:

  • A different timing: The start of the transfer portal is a week later compared to last year, when it began right after Selection Sunday. This time, the window begins after the March Madness round-of-32 games, by which time more than 90% of all Division I teams will have concluded their seasons. 
  • Postseason turbulence: While the new timing was designed to help programs, it still led to several non–March Madness teams turning down other postseason opportunities such as the National Invitation Tournament and College Basketball Crown. “We want to move full speed ahead on offseason plans, building our program and our roster, and going from there,” said Penn State coach Mike Rhoades. The Nittany Lions were one of numerous major-conference programs to decline secondary postseason tournament bids.
  • NIL bidding wars: Just as was the case last season, this year’s transfer portal will feature players pitting programs against one another in search of deals for their name, image, and likeness rights. 
  • The end of extra COVID-19-era eligibility: One factor that could curtail transfer-portal movement somewhat is this season’s end of an extra year of player eligibility stemming from the COVID-19 pandemic. That will mean an end to fifth-year players from that period seeking a new college home, and a payday, from their extra year of eligibility. 
  • A tighter window: The portal will close April 22, and the 30-day window is markedly shorter than last year’s 45 days, meaning both coaches and players will be under pressure to make quicker decisions. 
  • A changing competitive landscape: The SEC is dominating the March Madness field in historic fashion, but talent continues to disperse in unprecedented ways.

“I think there’s better teams [across college basketball] because the whole reason people go places now is either for the money or for the opportunity to play,” said Michigan State coach Tom Izzo. “Winning is not necessarily high on that list. And that’s O.K., but that means there’s going to be more players spread out.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 1, 2026; Miami Gardens, FL, USA; Oregon Ducks head coach Dan Lanning and players on the podium to receive the champions trophy following the 2025 Orange Bowl and quarterfinal game of the College Football Playoff against the Texas Tech Red Raiders at Hard Rock Stadium.

Big Ten Widens CFP Gap in Expanded 12-Team Era

The conference has had four semifinals the past two seasons.

Football Transfer Portal Chaos Continues Despite New Rules

The NCAA eliminated the spring portal window, leaving just one in January.

Warren Buffett’s March Madness Contest Will Continue

Buffett is stepping down as CEO of Berkshire Hathaway after 60 years.
Dec 13, 2025; Omaha, Nebraska, USA; Kansas State Wildcats guard PJ Haggerty (4) drives around Creighton Bluejays guard Josh Dix (4) during the first half at CHI Health Center Omaha.

Kalshi Under Fire for Potential Transfer Portal Event Contracts

Polymarket has already had at least one live transfer portal market.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.

As Ole Miss Advances in CFP, Kiffin Collects Bonuses—and Its Staff

Several assistant coaches are now expected to stay with LSU.
Dec 13, 2025; Inglewood, CA, USA; Boise State Broncos punter Oscar Doyle (37), long snapper Mason Hutton (42) and place kicker Canaan Moore (48) on the bench prior to the LA Bowl Game against the Washington Huskies at SoFi Stadium.
January 2, 2026

The Pac-12 Comes Back in 2026

The league was decimated in 2023 during a vicious round of realignment.
Jan 1, 2026; Pasadena, CA, USA; Indiana Hoosiers head coach Curt Cignetti looks on before the 2026 Rose Bowl and quarterfinal game of the College Football Playoff against the Alabama Crimson Tide at Rose Bowl Stadium. Mandatory Credit:
January 2, 2026

Cignetti Triggers ‘Good Faith Market Review’ With Rose Bowl Win

The blowout of Alabama will likely mean a $1 million raise.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
January 1, 2026

Lane Kiffin Earns $500K Bonus From Ole Miss Win Over Georgia

LSU is paying Kiffin’s full bonus structure from his Ole Miss contract.
January 1, 2026

The Pac-12 Shrank to Pac-2. In 2026, It Returns With 9 Members

The league was decimated in 2023 during a vicious round of realignment.
January 1, 2026

College Football GMs Became Must-Have in 2025

College front offices got corporatized in 2025.
January 1, 2026

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.