• Loading stock data...
Thursday, February 22, 2024
Register Now for Future of Sports: Cybersecurity
exclusive
Media

ManningCast Mayhem: Peyton and Eli to Juggle Simultaneous MNF Games in One Epic Show

  • A simultaneous double dose of Monday Night Football’s ManningCast is coming on Dec. 11.
  • ESPN looks to capitalize on the brothers’ appeal for unprecedented broadcasts.
Peyton Manning on the ManningCast
Kelly Backus / ESPN Images)

ESPN plans to give TV viewers a double dose of the ManningCast, Front Office Sports has learned.

For the first time, the NFL will broadcast two NFL games simultaneously on “Monday Night Football” on Dec. 11, which means Super Bowl-winning brothers Peyton and Eli Manning will do the same on their “Monday Night Football with Peyton and Eli” broadcast.

The Mannings are poised to call two games – the Green Bay Packers at the New York Giants and Tennessee Titans at Miami Dolphins – at the same time, akin to a mini Red Zone broadcast, which will be aired on ESPN2 and ESPN+.

MNF’s top announce team of Troy Aikman, Joe Buck and Lisa Salters will call Packers-Giants on ABC and ESPN+. Louis Riddick, Dan Orlovky, Chris Fowler and Laura Rutledge will have Titans-Dolphins on ESPN and ESPN+.

ESPN previously offered MNF doubleheaders at staggered start times during Weeks 2 and 3. The network secured an expanded 25-game MNF schedule – and the two-games-in-one night innovation – after its $2.7 billion a year rights deal with the NFL through 2033. 

The Mannings will have their normal A-List guests drop in during the alternative telecast. There will also be limited commercial breaks enabling viewers to watch and follow both primetime games side-by-side. 

Naturally, if one game is more compelling, the brothers will focus on the more compelling contest, said sources.

King of Alt-Casts

ESPN’s mini-NFL RedZone approach marks the latest expansion in the growing business relationship between the Walt Disney Co. and Peyton Manning’s Omaha Productions, which produces the popular alternate telecast. 

Now in its third season, the Emmy Award-winning ManningCast is boosting viewership and pop culture buzz around MNF, a 53-year-old prime-time franchise that was running on fumes a few years ago.

The alternative telecast has posted 26 consecutive episodes generating more than 1 million viewers, and it accounts for the top 26 most-watched individual airings out of ESPN’s 150 total alt-casts. 

The Mannings have attracted nearly 2 million million viewers on two occasions, including MNF’s telecast of the Philadelphia Eagles vs. Kansas City Chiefs on Nov. 20.

That Super Bowl 57 rematch drew 29 million total viewers, and it and was the most-watched game of the NFL season on any network until Thanksgiving weekend. The ManningCast contributed 1.9 million viewers to that total.

Nobody will confuse Monday’s regular-season matchup between the Kansas City Chiefs and Philadelphia Eagles with a title game. But it provides a roadmap of how ESPN and Disney will approach their first Super Bowls after the 2026 and 2030 seasons.

ESPN Treating ‘Monday Night Football’ Like a Super Bowl Dress Rehearsal

“Monday Night Football” will be roadmap of ESPN’s first two Super Bowls.
November 20, 2023

Peyton, 47, and Eli, 42, film the show from their respective home studios in Colorado and New Jersey.

Former Fox Sports executive Patrick Crakes calls the ManningCast the “apex” of alt-casts, which are designed to complement but not replace primary game telecasts. But it will be a “heavy lift,” she says, for any networks to imitate, much less duplicate the folksy, funny appeal of the bantering brothers.

“The ManningCast is about as perfect a companion as MNF could ever hope to have. It’s helping drive incremental engagement and circulation across the ESPN Brands viewing echo system,” Crakes told Front Office Sports.  “In truth, it’s hard to see MNF without it these days.”

A model for other athletes

Many sports figures, such as LeBron James, have launched their own media companies. The three-year-old Omaha is on track to become a billion-dollar company.

This summer, Peter Chernin’s North Road Co. invested $10 million in Omaha, valuing the company at $400 million. Back in 2021, James’s SpringHill was valued at $725 million.

“I would never underestimate the level of his ambition,” Chernin said about Peyton Manning.  “He’s super impressive, incredibly smart, and incredibly focused. He is one of the most focused people I’ve ever been around.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chad Powers

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.

Making Sense of What More CFP Expansion Would Mean

Leaders of the CFP discussed the potential for a 14- and even 16-team Playoff.
Nick Saban

Coaches Aren’t Happy With College Football—Some Are Getting Out While They Can

NIL and the transfer portal have many college football coaches getting new jobs.

‘Treated Like Children’: College Football Players Offered $600 to Be in Video Game, No Royalties

Players may be receiving lower than the industry standard with the video game’s return.
podcast thumbnail mobile
Front Office Sports Today

The Company That’s Selling Inspiration

0:00
0:00

Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
A Bundesliga camera operator during a match

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Amazon-NFL
February 21, 2024

Tuned In: Amazon Said to Be Paying Record $120M to Stream NFL Playoff Game

Is JJ Redick aiming to become ESPN’s Charles Barkley?
Oakland-A's
February 20, 2024

A’s Continue to Make History With Their Broadcast Team While Vegas Future Is Uncertain

NBC California hires Harry Caray’s grandson to join the broadcast team.
Bleacher Report
February 20, 2024

TNT Sports Getting More Serious About Golf With Inaugural Grass League Tournament

TNT Sports is finding new ways to highlight golf with PGA Tour rights locked up through 2030.