• Loading stock data...
Tuesday, February 27, 2024

Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation.

At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, and more.

Edited highlights appear below:

On the organization differentiating itself from other fitness organizations (5:37)

Twersky: “We got Kobe Bryant, so if we’re trying to come back to the kid who loves sports, you already have that pinnacle guy. I’d say the second thing is we’re really involved with muses and so what we do is we have a lot of pro athletes who work out with us, NFL guys train for the draft with us, NBA guys train for the draft with us, and then guys come in the off season. We have innumerable guys there right now and we don’t have a separate VIP section. They work out hand in hand with the young kids. They workout hand in hand with everyone who comes into our facility and though we make sure there’s no fan boying or fan girling, but we let everyone work out next to their muse so that they can see what they’re doing isn’t different than what I’m doing. “

SEE MORE: Shot Callers: Rudolf Vidal, President of the Americas, Bayern Munich

On how his background as a journalist helps be a good marketer (7:26)

Twersky: “Working my way from intern all the way to second in command and at a small company like SLAM Magazine, probably like a Front Office Sports, you wear many hats. I was an editor, I was a writer, but I was also on the publishing side helping bring in deals. What I like to say is my next step, the way that helped me is I wear so many hats.”

“I went to Stance Socks thereafter. And at the time it was really just a surf and skate company and they decided that they wanted to get into sports…What they did was they created verticals where basketball has a category director and baseball has a category director. And I ended up being the category director for both. They each had their own vertical. And the most important thing was everyone in the building had the skillset of how to build product…We’re launching a category, what’s the first thing we want to do? We want to land with a splash, we want to make a bang, we want to get the name out there. So having come from the journalism side, having been in media rooms with so many people that are gonna help get the message out for free, it was the best.”

On the organization’s evaluation process for brand partners (31:42)

Twersky: “For us, honestly there’s a major element of less is more…People are excited to see [Kobe] because he makes himself scarce and we’re kind of in the same scarcity model. We want to limit and be very strategic with our partnerships. The second you start taking every check that comes your way, you’re partnering with every brand that comes your way. You might as well not partner with any brands because it all gets lost in the chaos and the fog. So I would rather pick three, four or five strategic partners, tell full stories with them, invest a lot of money and a lot of time with them and now we’re going to do something special.”

SEE MORE: Shot Callers: Adi Kunalic, Co-Founder, opendorse

On building on the reputation of Kobe Bryant (41:54)

Twersky: “When you think of Kobe, you think basketball. When you would think of the old sports academy, you would think of basketball. The biggest thing for us is Kobe is obviously the number one muse, right? People hear [Kobe’s name] and it just lights people up. For us, now we’re instilling that second layer and that second level across all sports where we have, if not ambassadors, then muses in all of those spaces where you can look up to him and associate him with us, but also associate him with greatness. Then the goal is to connect those two. We’ve been lucky where players want to work with us, whether that’s because of Kobe, because of our amazing trainers, because of our amazing staff, we’ve been able to put people in across those multiple sports to where this past year we had 20 draft picks in the NFL that worked out with us. We had multiple [NBA] first round picks working out with us pre-draft to the point where it’s bigger than basketball, like they say.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Charlotte Hornets

Hornets Prepared to Pay Beyond City’s $30M for New Practice Facility

New ownership continues to spend money less than a year after buying the team from Michael Jordan.

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.

What Is a Clipper? Behind the Scenes of an NBA Rebrand

The NBA team is leaning into its nautical heritage.

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
podcast thumbnail mobile
Front Office Sports Today

Just How Bad Are the New MLB Uniforms?

0:00
0:00

Featured Today

Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR

Fundamentals: Andrea Williams (Women In Sports)

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
November 17, 2020

Fundamentals: Women In Esports

On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.
February 24, 2021

Fundamentals: Women in Sports

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
September 22, 2020

Fundamentals: USTA CEO Michael Dowse

Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.
July 28, 2020

Fundamentals: RISE CEO Diahann Billings-Burford

Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.
July 24, 2020

Fundamentals: MLL Commissioner Sandy Brown

Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.
July 17, 2020

Fundamentals: Evil Geniuses CEO Nicole LaPointe Jameson

Nicole LaPointe Jameson, CEO of professional esports team Evil Geniuses, discusses the state of esports and what is next for the organization.