• Loading stock data...
Friday, February 6, 2026

Luka Doncic Rookie Card Sets Record at Auction

  • In its first appearance on the open market, the ultra-rare card sold for $3.12M.
  • A LeBron James rookie patch autograph card is the priciest ever at $5.2M.
Dallas Mavericks star guard Luka Doncic smiles during NBA game
Kevin Jairaj-USA TODAY Sports

As Luka Doncic’s stock continues to rise in the NBA, so too do the prices on his collectibles.

On Friday, a Doncic rookie patch autograph (RPA) card sold for $3.12 million with buyer’s premium — reportedly the highest amount ever paid for a basketball card at public auction.

The card — a 2018-19 National Treasures RPA Logoman, named for the NBA logo used from the player’s game-worn jersey — is signed by Doncic and numbered 1-of-1.

It’s reportedly the same card that sold in a private transaction for $4.6 million in March 2021 — at the time, the most-expensive basketball card ever.

New York Yankees star player Aaron Judge and Texas Rangers catcher watch ball exit the park

Aaron Judge’s 62nd Home Run Ball Headed to Auction

Fan who caught the ball turned down as much as $3 million.
November 17, 2022

PWCC, which ran the recent auction, was also responsible for brokering the sale of a LeBron James RPA for $5.2 million in April 2021 to become the priciest basketball card ever.

This was the first time the ultra-rare Luka card had hit the open market.

“This was an important moment for the market to decide on the value of Luka’s best trading card,” PWCC’s vice president of sales Jesse Craig said. “The card stood on its own merits [and] if you include private sales, Luka now sits between the high sales for LeBron and [Michael] Jordan. The market confirmed Luka is in rare air in terms of collectability with this sale.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 24, 2026; Tuscaloosa, AL, USA; Alabama center Charles Bediako (14) warms up before the SEC basketball game against Tennessee at Coleman Coliseum. Bediako was reinstated to play college basketball after winning a legal battle.

Even With Bediako Win, a New Precedent Could Still Be Far Off

“If he wins, it’s not a decision that other state courts would be bound to follow.”
Jan 23, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) drives for the basket against Denver Nuggets forward Spencer Jones (21) during the second quarter at Fiserv Forum.

Giannis Stays Put At NBA Trade Deadline While Clips, Bulls Rebuild

The Bucks will keep Antetokounmpo through the end of the season.
Feb 4, 2026; Chicago, Illinois, USA; UConn Huskies guard Azzi Fudd (35) drives to the basket against DePaul Blue Demons guard Kate Novik (33) during the first half at Wintrust Arena.

College Basketball Ratings Are Soaring Across All Networks

Average viewership for men’s games on Fox is up 69% this season.
exclusive

Chicago Sky ‘Self-Dealing’ Suit Is Reminder of WNBA’s Painful Past

A minority investor sued team co-founder Michael Alter last week.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.