• Loading stock data...
Wednesday, August 13, 2025
Stephen A. Smith vs Clay Travis at Tuned In on September 16 in NYC. Don’t miss it. Buy tickets now!

Luka Doncic Rookie Card Sets Record at Auction

  • In its first appearance on the open market, the ultra-rare card sold for $3.12M.
  • A LeBron James rookie patch autograph card is the priciest ever at $5.2M.
Dallas Mavericks star guard Luka Doncic smiles during NBA game
Kevin Jairaj-USA TODAY Sports

As Luka Doncic’s stock continues to rise in the NBA, so too do the prices on his collectibles.

On Friday, a Doncic rookie patch autograph (RPA) card sold for $3.12 million with buyer’s premium — reportedly the highest amount ever paid for a basketball card at public auction.

The card — a 2018-19 National Treasures RPA Logoman, named for the NBA logo used from the player’s game-worn jersey — is signed by Doncic and numbered 1-of-1.

It’s reportedly the same card that sold in a private transaction for $4.6 million in March 2021 — at the time, the most-expensive basketball card ever.

New York Yankees star player Aaron Judge and Texas Rangers catcher watch ball exit the park

Aaron Judge’s 62nd Home Run Ball Headed to Auction

Fan who caught the ball turned down as much as $3 million.
November 17, 2022

PWCC, which ran the recent auction, was also responsible for brokering the sale of a LeBron James RPA for $5.2 million in April 2021 to become the priciest basketball card ever.

This was the first time the ultra-rare Luka card had hit the open market.

“This was an important moment for the market to decide on the value of Luka’s best trading card,” PWCC’s vice president of sales Jesse Craig said. “The card stood on its own merits [and] if you include private sales, Luka now sits between the high sales for LeBron and [Michael] Jordan. The market confirmed Luka is in rare air in terms of collectability with this sale.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 2, 2025; Boston, Massachusetts, USA; Boston Celtics owner-in-waiting Bill Chisholm is seen during a timeout in a game against the Miami Heat at TD Garden.

Celtics Sale to Bill Chisholm Approved by NBA Board of Governors

Chisholm will become the team’s lead governor imminently.
Marina Mabrey
exclusive

Relocation Fee to WNBA Could Sway Sun Sale

Two groups have bid $325 million to buy and move the team.

NBA Doubles Down on MLK Day Amid NFL Christmas Competition

NBC also announced the first NBA games that will be exclusively streamed.

Featured Today

Schultz of Israel-Premier Tech

Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

The world’s most elite athletes are eating like first graders.
Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field
August 9, 2025

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.