• Loading stock data...
Tuesday, July 22, 2025

Luka Doncic Rookie Card Sets Record at Auction

  • In its first appearance on the open market, the ultra-rare card sold for $3.12M.
  • A LeBron James rookie patch autograph card is the priciest ever at $5.2M.
Dallas Mavericks star guard Luka Doncic smiles during NBA game
Kevin Jairaj-USA TODAY Sports

As Luka Doncic’s stock continues to rise in the NBA, so too do the prices on his collectibles.

On Friday, a Doncic rookie patch autograph (RPA) card sold for $3.12 million with buyer’s premium — reportedly the highest amount ever paid for a basketball card at public auction.

The card — a 2018-19 National Treasures RPA Logoman, named for the NBA logo used from the player’s game-worn jersey — is signed by Doncic and numbered 1-of-1.

It’s reportedly the same card that sold in a private transaction for $4.6 million in March 2021 — at the time, the most-expensive basketball card ever.

New York Yankees star player Aaron Judge and Texas Rangers catcher watch ball exit the park

Aaron Judge’s 62nd Home Run Ball Headed to Auction

Fan who caught the ball turned down as much as $3 million.
November 17, 2022

PWCC, which ran the recent auction, was also responsible for brokering the sale of a LeBron James RPA for $5.2 million in April 2021 to become the priciest basketball card ever.

This was the first time the ultra-rare Luka card had hit the open market.

“This was an important moment for the market to decide on the value of Luka’s best trading card,” PWCC’s vice president of sales Jesse Craig said. “The card stood on its own merits [and] if you include private sales, Luka now sits between the high sales for LeBron and [Michael] Jordan. The market confirmed Luka is in rare air in terms of collectability with this sale.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chris Paul

Clippers Use Harden Savings to Go All In on Aging Stars

The Clippers will likely have the NBA’s oldest roster next season. 
Jonas Valanciunas

Jonas Valančiūnas Says He’ll Play for Nuggets After All

The backup center had been negotiating with Greek team Panathinaikos.

Sabrina Ionescu Calls for Longer WNBA Break After ASG Blowout

Ionescu is frustrated with top players’ packed schedules.
Jun 29, 2025; San Francisco, California, USA; Golden State Valkyries center Temi Fagbenle (left) celebrates with guard Kaitlyn Chen (2) after scoring against the Seattle Storm during the third quarter at Chase Center

Valkyries Have Stunned the WNBA: ‘Nothing Has Held Us Back’

The maiden Valkyries have exceeded expectations and could set a revenue record.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.