• Loading stock data...
Sunday, July 6, 2025

LPGA Tour Prize Money Will Exceed $100M For First Time

  • For the first time, the LPGA tour plans to offer nine figures in prize money in 2023.
  • The news comes as sponsorship investment has increased exponentially in the women’s game.
WPGA tour player watches shot
Kareem Elgazzar/The Enquirer

Amid its last event of the year, the LPGA announced that the 2023 tour will award more than $100 million in total prize money — a record high. That’s twice the amount the tour offered just 10 years ago and an 18% increase from this season, according to ESPN.

The news comes as sponsorship investment has increased exponentially in the women’s game. Companies like KPMG, Velocity Global, and American Express have all poured in more dollars this past year than ever. 

But LPGA Commissioner Mollie Marcoux Samaan has plans to continue growing the game both from a viewership and financial standpoint. 

Over the summer, she told Front Office Sports she plans on increasing the quality of television exposure and media coverage. 

She wants players to get paid more, too.

“I think [the increased prize purse] just symbolizes the next level of evolution for the tour,” Marcoux Samaan reportedly said. “But I don’t think we feel like we’re done. We feel like there’s much more investment to be had in the women’s game and we’re passionate about getting that.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBPA is in the midst of negotiations for a new collective bargaining agreement
opinion

Caitlin Clark’s Media Supporters Pushing Harder Against Slights

Dick Vitale, Colin Cowherd, and others are accusing other WNBA players of jealousy.
exclusive

WNBA Players Reject League’s First CBA Offer

Players felt the initial proposal wasn’t “entirely responsive” to their request.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”
July 2, 2025

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.
Michael Johnson
July 3, 2025

Grand Slam Track Still Owes Athletes $13 Million: Source

The new track league hasn’t paid athletes in full yet.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Sophie Cunningham
July 2, 2025

WNBA Expansion Decisions Show League Prioritizes North, NBA Ties

One player ripped the league for its geographic choices.
exclusive
July 2, 2025

PGA Tour Slashes FedEx Cup Winner Pay From $25M to $10M

The FedExCup is reworking how it distributes its bonus money.
Red Panda
July 2, 2025

Red Panda Hospitalized After WNBA Halftime Fall

The beloved performer was taken off the court in a wheelchair.
July 1, 2025

WNBA Roster Limits Under Fire After Vanloo’s Valkyries Release

Kaitlyn Chen remains on the Valkyries roster.