Louisville’s Hailey Van Lith Proves Why She’s a $1M Star

    • She is the first Cardinals women’s player with four consecutive 20-point NCAA tournament games.
    • The Cardinals are seeking the program's first title after reaching the 2009 and 2013 title games.

Louisville rode the hot hand of its own superstar sophomore on Monday to punch its ticket to the women’s Final Four — the fourth in school history.

Hailey Van Lith — the first Cardinal women’s player with four consecutive 20-point tournament games — finished with 22, three rebounds, and two steals as the 1-seed topped Michigan 62-50.

Van Lith continues to establish herself as one of the nation’s top players — and one of the most marketable, who could be worth an estimated $1 million in NIL rights.

  • Van Lith, the first Louisville athlete with a jersey for sale, averages 14.5 points, 3.4 rebounds, and 2.2 assists.
  • In August 2021, she became the first women’s college basketball player to sign an NIL representation deal with Octagon Sports & Entertainment Agency.
  • She has agreements with Adidas, Twitch, Dick’s Sporting Goods, and Ready Nutrition, among others.
  • Among all remaining March Madness players, she has the second-highest earning potential per social media post ($44.2K) behind UConn’s Paige Bueckers. 

The Cardinals are seeking the program’s first title after reaching the 2009 and 2013 title games.

Of the remaining four teams, Louisville has the worst odds (+850) to win the title, though at Van Lith’s best — when she scores 20-plus — the Cardinals are a perfect 11-0.