Friday, June 26, 2026
    More
    Deals

    Los Angeles’ Forum Renamed ‘Kia Forum’

    • Kia America recently became the official naming rights and automotive partner of the arena.
    • Clippers owner Steve Ballmer also owns the Kia Forum.
    By
    Apr 07, 2022 | 04:07 pm
    Kia Forum

    One of sports’ most hallowed venues is getting a new name.

    Los Angeles’ Forum will now be known as the Kia Forum, as Kia America recently became the official naming rights and automotive partner of the arena.

    Three divisions of holding company Endeavor — 160/90, Endeavor Analytics, and WME Sports’ property solutions group — collaborated to make the deal a reality.

    Kia Forum is owned by Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer — though his team does not play there, instead sharing the recently renamed Crypto.com Arena with the crosstown-rival Lakers.

    The Forum currently doesn’t house any professional sports teams but hosts high-profile music and entertainment events.

    It was home to the Lakers and the NHL’s Kings from 1967 to 1999, as well as the WNBA’s Sparks from 1997 to 2000.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jun 10, 2026; New York, New York, USA; A general view of the court and videoboard after game four of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks at Madison Square Garden.
    by

    MSG Hit With Class Action Lawsuit Over Apparent Data Breach
    The suit says MSG Entertainment has a “tempestuous history with respect to data privacy.”
    by

    Adam Silver: NBA Europe ‘On Track’ to Launch Next Year
    The commissioner also commented on the Aspiration investigation.
    by

    Clippers Were the Quiet Winners of NBA Draft Lottery
    The Clippers will pick fifth in June’s draft. 
    Feb 22, 2026; Inglewood, California, USA; LA Clippers forward Kawhi Leonard (2) reacts against the Orlando Magic in the second half at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
    by

    Pablo Torre’s Pulitzer Puts Kawhi Investigation Back in Spotlight
    The league’s investigation remains ongoing.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

    0:00

    Featured Today
    by

    Italian Americans Have Severe World Cup FOMO
    Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
    Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
    June 24, 2026

    Female Athletes Are Trying to Build the ‘Athleisure of Beauty’
    “Performance cosmetics” have emerged alongside the women’s sports boom.
    June 18, 2026

    Why U.S. Open Host Sites Are on a 25-Year Plan
    The U.S. Open has already picked out 22 future sites through 2051.
    Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
    June 15, 2026

    Two Rookies Are Rewriting Women’s Hockey Stardom
    Their platforms are a mutual boon for the PWHL and its players.
    Ai sports slop
    June 5, 2026

    How Sports Became Ground Zero for AI Slop
    The category is the perfect breeding ground for AI content churn.

    More in Deals
    by

    Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit
    Spurs say they “don’t know anything about” the deal.
    Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
    May 8, 2026

    Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms
    Private-equity firm TA Associates has removed itself from the running.
    Charlie Pliner and Nikolas Rohrmann
    May 22, 2026

    How 2 Brown Undergrads Became Sports Dealmakers
    An experimental project turned into a permanent course and business deal network.
    Sponsored

    How Daktronics Is Reshaping the Modern MLB Ballpark Experience
    The technology powering baseball’s next chapter.
    April 23, 2026

    Want to Own a 100-Year-Old Austrian Soccer Team for $500?
    Vestible’s first team is Kapfenberger SV 1919.
    April 16, 2026

    How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports
    Scott Borchetta profited greatly from the sale of Swift’s masters.
    John and Louis Antonelli
    Exclusive
    April 13, 2026

    Chernin Group Leads Funding Round in Social Box Score App ‘Real’
    The app combines live stats and play-by-play with a social media experience.
    Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
    March 27, 2026

    Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit
    Nicklaus takes back ownership of marks like the iconic Golden Bear.