Sunday, May 31, 2026
    More
    Deals

    Los Angeles’ Forum Renamed ‘Kia Forum’

    • Kia America recently became the official naming rights and automotive partner of the arena.
    • Clippers owner Steve Ballmer also owns the Kia Forum.
    By
    Apr 07, 2022 | 04:07 pm
    Kia Forum

    One of sports’ most hallowed venues is getting a new name.

    Los Angeles’ Forum will now be known as the Kia Forum, as Kia America recently became the official naming rights and automotive partner of the arena.

    Three divisions of holding company Endeavor — 160/90, Endeavor Analytics, and WME Sports’ property solutions group — collaborated to make the deal a reality.

    Kia Forum is owned by Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer — though his team does not play there, instead sharing the recently renamed Crypto.com Arena with the crosstown-rival Lakers.

    The Forum currently doesn’t house any professional sports teams but hosts high-profile music and entertainment events.

    It was home to the Lakers and the NHL’s Kings from 1967 to 1999, as well as the WNBA’s Sparks from 1997 to 2000.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Clippers Were the Quiet Winners of NBA Draft Lottery
    The Clippers will pick fifth in June’s draft. 
    Feb 22, 2026; Inglewood, California, USA; LA Clippers forward Kawhi Leonard (2) reacts against the Orlando Magic in the second half at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
    by

    Pablo Torre’s Pulitzer Puts Kawhi Investigation Back in Spotlight
    The league’s investigation remains ongoing.
    by

    Convicted Fraudster At Center of Clippers Case Cooperated With NBA
    Joseph Sanberg is scheduled to be sentenced on Monday. 
    Apr 15, 2026; Inglewood, California, USA; Golden State Warriors forward Draymond Green (23) steals the ball from Los Angeles Clippers forward Kawhi Leonard (2) in the final minutes of the game of the play-in rounds of the 2026 NBA Playoffs at Intuit Dome
    by

    Thunder Rack Up Another Lottery Pick With Clippers Play-In Loss
    L.A. hands over its pick while scandal still hangs over the team.

    Featured Today

    Frances Cabral-Delaney
    by

    How Arsenal Fandom Went ‘Manic’
    “People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
    May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
    May 28, 2026

    ‘Tarps Off’: How Shirtless Fans Took Over MLB
    The viral movement began with the SFA club baseball team.
    Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
    May 28, 2026

    Why Ballparks Are Louder Than Ever
    Some stadiums sound like veritable nightclubs. How did we get here?
    May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
    May 26, 2026

    Can Women’s Lacrosse Buck the Trend in College Sports?
    The sport is fighting to prove its worth in the revenue-sharing era.

    More in Deals
    Charlie Pliner and Nikolas Rohrmann
    by

    How 2 Brown Undergrads Became Sports Dealmakers
    An experimental project turned into a permanent course and business deal network.
    April 23, 2026

    Want to Own a 100-Year-Old Austrian Soccer Team for $500?
    Vestible’s first team is Kapfenberger SV 1919.
    Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
    May 8, 2026

    Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms
    Private-equity firm TA Associates has removed itself from the running.
    Sponsored

    The Hidden Economy of Race Weekend
    Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
    April 16, 2026

    How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports
    Scott Borchetta profited greatly from the sale of Swift’s masters.
    John and Louis Antonelli
    exclusive
    April 13, 2026

    Chernin Group Leads Funding Round in Social Box Score App ‘Real’
    The app combines live stats and play-by-play with a social media experience.
    Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
    March 27, 2026

    Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit
    Nicklaus takes back ownership of marks like the iconic Golden Bear.
    Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
    February 3, 2026

    Fund Backing Women’s Sports Raises $250M and Counting
    Jason Wright oversees a fund that has secured $250 million.