• Loading stock data...
Tuesday, July 15, 2025
    More
    Deals

    Los Angeles’ Forum Renamed ‘Kia Forum’

    • Kia America recently became the official naming rights and automotive partner of the arena.
    • Clippers owner Steve Ballmer also owns the Kia Forum.
    By
    Apr 07, 2022 | 04:07 pm
    Kia Forum

    One of sports’ most hallowed venues is getting a new name.

    Los Angeles’ Forum will now be known as the Kia Forum, as Kia America recently became the official naming rights and automotive partner of the arena.

    Three divisions of holding company Endeavor — 160/90, Endeavor Analytics, and WME Sports’ property solutions group — collaborated to make the deal a reality.

    Kia Forum is owned by Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer — though his team does not play there, instead sharing the recently renamed Crypto.com Arena with the crosstown-rival Lakers.

    The Forum currently doesn’t house any professional sports teams but hosts high-profile music and entertainment events.

    It was home to the Lakers and the NHL’s Kings from 1967 to 1999, as well as the WNBA’s Sparks from 1997 to 2000.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mark Walter
    by

    Mark Walter Just Bought the Lakers at a $10B Valuation. Who Is..
    Walter’s Lakers buy is easily the biggest franchise sale ever.
    by

    Ohtani’s Return to Pitching Brightens Spotlight on MLB’s Biggest Star
    The Dodgers superstar is back to pitching, several weeks ahead of schedule.
    Oct 27, 2022; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) and LA Clippers guard Paul George (13) walks down the court during a time out during the first half at Paycom Center.
    by

    Pacers, Thunder Both Built Finals Teams Off Trading Paul George
    George is a key piece of trivia in this year’s NBA Finals.
    exclusive
    by

    Stan Verrett Out at ESPN at End of Summer After 25 Years
    Verrett joined ESPN in 2000 and has hosted “SportsCenter” in L.A.

    Featured Today

    May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
    exclusive
    by

    Track’s New Money Is Running Into Old Problems
    The sport’s big-money era has hit some speed bumps in 2025.
    Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
    July 12, 2025

    Baseball’s Bobbleheads Are the Center of the Collectibles Universe
    Baseball’s most important keepsake drives long lines—and big business.
    Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
    July 11, 2025

    CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure
    As players defect to college, the Canadian Hockey League won’t cede ground.
    Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
    July 9, 2025

    The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’
    Demand for the oddly shaped bats has stayed strong across the sport.

    More in Deals
    Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
    by

    Rockets Get $20 Million in Wiggle Room From New VanVleet Deal
    VanVleet first signed with the Rockets in 2023.
    April 20, 2025

    Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP
    Aston Martin is currently seventh in the constructors championship.
    June 24, 2025

    Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over
    The unanimous approval brought a clean end to a long-disputed transaction.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
    March 27, 2025

    Peyton Manning’s Omaha Productions Gets PE Boost
    The Hall of Famer’s company gains another prominent backer.
    March 20, 2025

    High School Sports Power Signs Eight-Figure Rights Deal in First
    The deal pays roughly $1 million annually, FOS has learned.
    March 20, 2025

    Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market
    Maxx Crosby just signed a three-year, $106.5 million extension.
    March 4, 2025

    Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever
    Barkley is coming off a historic 2024 season with the Eagles.