• Loading stock data...
Monday, June 30, 2025

Monetizing Live Video at Scale in 2021

  • Advertising, sponsorship, subscription fees, and PPV models can help monetize live video.
  • With server-side ad insertion, organizations using Brightcove can avoid ad blockers.
Photo Credit: Erik Williams-USA TODAY Sports

In the United States, there are roughly 180 million users of OTT streaming services. For reference, OTT services are defined as any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Worldwide OTT media revenue is expected to reach 158.84 billion dollars by 2024. 

Live video from OTT channels can be monetized in a few different ways. Mainly, networks, teams, and leagues can earn revenue from advertising, sponsorship, subscription fees, PPV, or some combination . 

These models require organizations to have access to tools that enable them to be set up like a true media company. Brightcove has helped several notable sports organizations create a sort of “mission control” for their video distribution and take advantage of OTT’s rise in popularity.

Organizations like the English Premier League, Australia’s National Basketball League, Stadium, and the USGA have partnered with Brightcove in order to leverage and distribute their content in ways that fit their monetization goals. 

For example, while plenty of golf fans in the United States were able to watch the most recent U.S. Open live on NBC, many more watched an enhanced second screen experience with views of specific holes, specific competitors, certain camera angles, or alternate audio feeds. There’s also potential for more viewers to watch on-demand video following an event. This includes highlights, interviews, or other original programming. Viewers can even create a multi-view experience where they are watching several different feeds on the same device. All these different feeds within one app allow for multiple new revenue streams at once, depending on the monetization strategy an organization wishes to utilize.

In a recent conversation with Front Office Sports, Phil Green, strategic accounts – media at Brightcove spoke to the effectiveness of his company’s solution in helping clients increase revenue and reach a broader audience. 

“Working in conjunction with our great group of sports partners, they’re seeing increased viewership time and increased engagement,” Green said. “Whether they’re delivering exposure for their sponsors or someone who’s paid to watch the content or a viewer who authenticates via their MVPD, it drives business value. That is critical to their success and to our success. We love growing with our partners and that’s what we’ve seen happening throughout the pandemic.”

With server-side ad insertion, organizations using Brightcove can avoid ad blockers while running ads before, during, and after a video whether it is live or on-demand. Viewers can be reached through desktop, mobile, game consoles, connected TVs, and smart TVs. And metrics can be provided to advertisers from a broadcast or streaming session easily right from a  dashboard. 

“We are mission control for our partners and our products allow them to drive their video business,” Green concluded. “The support that we provide, like smart tools for live monitoring, eliminates a lot of the redundancy that goes into a video or media company. Our partners are going to generate revenue and their fans are going to be thrilled with what they’re able to deliver.”

Learn more about Brightcove

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nuggets, Rockets Make Aggressive Moves to Challenge Thunder

Denver took the Thunder to seven games in the conference semifinals.

What Would a LeBron James L.A. Exit Look Like?

ESPN’s Bobby Marks said “there isn’t” a trade market for James.
Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit owner Michele Kang celebrates during a team celebration lap after the playoff semifinal match against NJ/NY Gotham FC at Audi Field.

Michele Kang to Lead Lyon As UEFA Delays Multi-Club Ownership Ruling

Lyon’s Europa League fate remains unclear as Michele Kang replaces John Textor.

As NBA Salary Cap Rises, Role Players Are Getting $100M+ Deals

The salary cap has increased by 10% in three of four seasons.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.
NFL-Sunday_Ticket
September 3, 2024

Plaintiffs Appeal After $4.7 Billion NFL Sunday Ticket Verdict Tossed

The move was expected after a judge threw out a landmark verdict.
August 28, 2024

NBA Hiring Team to Oversee Automated Officiating

The league is coming off a terrible year for officiating.