• Loading stock data...
Saturday, July 19, 2025

Monetizing Live Video at Scale in 2021

  • Advertising, sponsorship, subscription fees, and PPV models can help monetize live video.
  • With server-side ad insertion, organizations using Brightcove can avoid ad blockers.
Photo Credit: Erik Williams-USA TODAY Sports

In the United States, there are roughly 180 million users of OTT streaming services. For reference, OTT services are defined as any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Worldwide OTT media revenue is expected to reach 158.84 billion dollars by 2024. 

Live video from OTT channels can be monetized in a few different ways. Mainly, networks, teams, and leagues can earn revenue from advertising, sponsorship, subscription fees, PPV, or some combination . 

These models require organizations to have access to tools that enable them to be set up like a true media company. Brightcove has helped several notable sports organizations create a sort of “mission control” for their video distribution and take advantage of OTT’s rise in popularity.

Organizations like the English Premier League, Australia’s National Basketball League, Stadium, and the USGA have partnered with Brightcove in order to leverage and distribute their content in ways that fit their monetization goals. 

For example, while plenty of golf fans in the United States were able to watch the most recent U.S. Open live on NBC, many more watched an enhanced second screen experience with views of specific holes, specific competitors, certain camera angles, or alternate audio feeds. There’s also potential for more viewers to watch on-demand video following an event. This includes highlights, interviews, or other original programming. Viewers can even create a multi-view experience where they are watching several different feeds on the same device. All these different feeds within one app allow for multiple new revenue streams at once, depending on the monetization strategy an organization wishes to utilize.

In a recent conversation with Front Office Sports, Phil Green, strategic accounts – media at Brightcove spoke to the effectiveness of his company’s solution in helping clients increase revenue and reach a broader audience. 

“Working in conjunction with our great group of sports partners, they’re seeing increased viewership time and increased engagement,” Green said. “Whether they’re delivering exposure for their sponsors or someone who’s paid to watch the content or a viewer who authenticates via their MVPD, it drives business value. That is critical to their success and to our success. We love growing with our partners and that’s what we’ve seen happening throughout the pandemic.”

With server-side ad insertion, organizations using Brightcove can avoid ad blockers while running ads before, during, and after a video whether it is live or on-demand. Viewers can be reached through desktop, mobile, game consoles, connected TVs, and smart TVs. And metrics can be provided to advertisers from a broadcast or streaming session easily right from a  dashboard. 

“We are mission control for our partners and our products allow them to drive their video business,” Green concluded. “The support that we provide, like smart tools for live monitoring, eliminates a lot of the redundancy that goes into a video or media company. Our partners are going to generate revenue and their fans are going to be thrilled with what they’re able to deliver.”

Learn more about Brightcove

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.

Golf’s Prize Money Boom Is Slowing Down

There is no purse increase at The Open Championship.

WNBA Stars Say Zero Progress Made at CBA Meeting

The WNBA and its union had their first in-person meeting Thursday.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.
May 23, 2025

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Tennis
July 7, 2025

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.