• Loading stock data...
Thursday, July 18, 2024
Join us this September for Tuned In Request to Attend
exclusive
Executives

LIV Golf Adds Leadership Trio As COO Exits

  • Former Buccaneers executive Atul Khosla exited as COO after nearly a year on the job.
  • Three execs from Performance 54 step in to assist commissioner Greg Norman.
Atul Khosla on the seventh green during the Pro-Am tournamen
John David Mercer-USA TODAY Sports

Some of the architects of LIV Golf have joined commissioner Greg Norman to run the day-to-day operations of the rival golf circuit after the recent departure of COO Atul Khosla. 

Gary Davidson, Richard Marsh, and Jed Moore — executives at the international golf consulting firm Performance 54 — helped secure billions of dollars in funding from the Saudi Public Investment Fund Program to launch LIV Golf and developed key aspects of the tour. 

The three have been brought in ahead of LIV Golf’s second season, a source with knowledge of the development told Front Office Sports. 

Khosla, a former Tampa Bay Buccaneers executive, parted ways with LIV Golf amicably, the source said. 

LIV Golf’s major revelations of late have been off the course. 

  • Its major offseason focus is securing a media rights deal in the U.S. 
  • An antitrust lawsuit against the PGA Tour is progressing. While a trial isn’t slated to begin until 2024, discovery uncovered that the PGA Tour and a PR firm “organized and likely funded” a 9/11 protest group. 
  • A separate antitrust investigation by the Department of Justice into the PGA Tour is ongoing.  

More Additions?

LIV landed Phil Mickelson, Brooks Koepka and other major names on the PGA Tour for its first season. Norman told bunkered that Rory McIlroy, Jordan Spieth, and Justin Thomas are welcome as well. 

“We exist for the players, so we will always have an open door,” Norman said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA’s Blockbuster Rights Deal Faces Uncertainty, Potential Legal Threats

League commissioner Adam Silver says many of the next steps are ‘out of my control.’

Pulling Back the Curtain on the NFL’s $25 Billion Revenue Dream

NFL teams received $402.3 million in payments from the league.

MLB’s Newest Power Couple: Skenes, Dunne Make Waves Beyond Diamond

The star Pirates rookie and his NIL influencer girlfriend turn heads at MLB’s All-Star Game.

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.
podcast thumbnail mobile
Front Office Sports Today

Knicks’ Hart, Brunson Like New NBA Media Deals, Owner Disagrees

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

‘Baseless Corporate Conspiracy’: Hedge Fund Heats Up Feud Between NBA Owners

The Mat Ishbia–Dan Gilbert feud has exploded into view this week.
March 14, 2024

Chiefs’ President Threatens Team Could Leave Kansas City If Voters Don’t Give It Money

The Hunt family’s cheapness continues to show after Super Bowl title.
March 25, 2024

Tony Clark Appears to Be Winning Fight Over Baseball’s Union

Some players had recently called for the removal of Clark’s top negotiator.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
IRS
February 15, 2024

IRS to Start Auditing Sports Owners

Audit increase comes with the agency’s increased enforcement budget.
Theo Epstein
February 2, 2024

Theo Epstein Returns Home, Joins Fenway Sports Group

The 50-year-old will serve as a senior adviser to the ownership group.
January 24, 2024

Former Tottenham Owner Pleads Guilty to Insider Trading Charges

Tottenham is worth $2.8 billion and owned by Lewis’s family trust.
Mark Cuban and Dallas Mavericks.
November 28, 2023

Adelson Family Freed Up $2B To Reportedly Buy Stake In Dallas Mavericks

Miriam Adelson is selling a portion of her Las Vegas Sands Corp stock.