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LIV Golf Adds Leadership Trio As COO Exits

  • Former Buccaneers executive Atul Khosla exited as COO after nearly a year on the job.
  • Three execs from Performance 54 step in to assist commissioner Greg Norman.
Atul Khosla on the seventh green during the Pro-Am tournamen
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Some of the architects of LIV Golf have joined commissioner Greg Norman to run the day-to-day operations of the rival golf circuit after the recent departure of COO Atul Khosla. 

Gary Davidson, Richard Marsh, and Jed Moore — executives at the international golf consulting firm Performance 54 — helped secure billions of dollars in funding from the Saudi Public Investment Fund Program to launch LIV Golf and developed key aspects of the tour. 

The three have been brought in ahead of LIV Golf’s second season, a source with knowledge of the development told Front Office Sports. 

Khosla, a former Tampa Bay Buccaneers executive, parted ways with LIV Golf amicably, the source said. 

LIV Golf’s major revelations of late have been off the course. 

  • Its major offseason focus is securing a media rights deal in the U.S. 
  • An antitrust lawsuit against the PGA Tour is progressing. While a trial isn’t slated to begin until 2024, discovery uncovered that the PGA Tour and a PR firm “organized and likely funded” a 9/11 protest group. 
  • A separate antitrust investigation by the Department of Justice into the PGA Tour is ongoing.  

More Additions?

LIV landed Phil Mickelson, Brooks Koepka and other major names on the PGA Tour for its first season. Norman told bunkered that Rory McIlroy, Jordan Spieth, and Justin Thomas are welcome as well. 

“We exist for the players, so we will always have an open door,” Norman said.

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