• Loading stock data...
Tuesday, September 16, 2025

Lions Turn to Wayfinding to Make it Easier for Fans to Navigate Stadium

The team is using Apple’s Indoor Positioning technology to accomplish the feat.

A look at the interface of the Lions’ mobile app where the navigation will be housed. (Image via YinzCam)

Stadiums can be difficult places to navigate.

With herds of people, confusing setups and crowd flows that don’t work right, getting lost happens to even the best of us.

In order to help mitigate these problems, the Detroit Lions have teamed up with YinzCam to integrate Apple’s Indoor Positioning technology into their iOS app.

As part of the $100 million dollar renovation of Ford Field, the Lions become the first team in the NFL to implement such a wayfinding solution in their app.

By simply accepting the app request for location services, Lions fans will see their current position on the app’s interactive map, identified by a blue dot that moves throughout the venue as they do. An intuitive filtering system allows them to select from a variety of new clubs, bars and popular Detroit restaurants now represented inside the stadium, and even view the menu of local flavors offered. Upon selecting their desired destination, a dotted line appears pointing the way.

The wayfinding feature also recognizes when fans move from one level of Ford Field to the next, changing the view to show their exact location at all times, and displaying the nearest restrooms, merchandise or concession stands. The Lions plan to expand the range of the interactive map in the future to include additional attractions outside of the stadium, such as the team’s tailgate on Brush Street, zip line and food trucks.

“Before we had our map, we had a lot of fans who would ask simple questions, like ‘Where is the elevator?’ or ‘Where is the restroom?’ But this map has everything layered into it,” said Todd Marcy, the Lions’ Director of Digital Operations. “YinzCam’s custom development also provides us with a lot of flexibility, so that we can quickly go in and modify the locations within the map, adding a new concession stand or menu, depending on what type of event is taking place on a particular day.”

While this is a great way to appease fans of the headaches that come with trying to find a certain food vendor during a crowded halftime, we all know that this is just another way for teams to gather more data on their fans, which at the rate people give away their data nowadays, isn’t anything to raise a red flag about.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Nears Media Shake-Up: ESPN, NBC, Netflix In, Apple Out?

Sources told FOS that local rights are of particular interest to ESPN.
exclusive

MLS Commissioner On Apple TV Deal: Critics ‘Don’t Get It Yet’

“We’re just early,” Garber told FOS when pressed about the deal.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.

MLS Commissioner: Fall-to-Spring Schedule Shift Is Too Big to Rush

The league does not shift its schedule to the global standard.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.