How FTX is Leveraging Sports

Thursday Oct 28, 2021 | 1:00 pm ET-1:45 pm ET

Webinar: How FTX is Leveraging Sports

About this Event

Over the course of 2021, we have seen an explosion in the mainstream adoption of cryptocurrencies, NFTs, and blockchain technology. 

Join us on Thursday, October 28th at 1 p.m. ET as Liam Killingstad of Front Office Sorts Insights sits down with Sina Nader, Head of Partnerships for FTX US to discuss how crypto companies are leveraging sports to build brand awareness and continue to grow their business in the U.S. market. 

Learn how FTX has positioned itself as one of the leaders in the sports and crypto landscape by partnering with various sports properties including arenas, leagues, traditional sports teams, esports, and more. The conversation will include discussions of:

  • How FTX evaluates partnership opportunities
  • Where they see the greatest opportunities for distribution
  • How they consider leveraging individual athlete deals
  • What role crypto has in sports betting
  • FTX’s thoughts on NFTs
  • And more!


Liam Killingstad
Head of Front Office Sports Insights
Sina Nader
Head of Partnerships