• Loading stock data...
Monday, May 20, 2024

Lessons Learned From One of This Year’s March Madness Breakout Stars

  • Jack Gohlke rose to fame after leading Oakland to an upset victory over Kentucky.
  • The grad student chatted with ‘Front Office Sports’ about his numerous NIL deals.
Gregory Fisher-USA TODAY Sports

One month ago, as the Oakland University men’s basketball team was in the middle of the Horizon League conference tournament, Jack Gohlke was simply a “broke grad student,” he tells the Front Office Sports Today podcast. Fast-forward two weeks, and the 24-year-old transfer guard became one of the hottest names in March Madness after draining 10 three-pointers in a first-round upset over Kentucky.

Gohlke made headlines for striking his first name, image, and likeness deal with TurboTax hours after the victory. But that was just the beginning. “It’s been interesting to try to navigate the whole space,” he says. “There’s obviously a lot getting thrown at you in a quick amount of time.” Gohlke’s college career ended when Oakland lost to NC State in the second round. So what’s he been up to since?

TurboTax is still on board with Gohlke. “I wouldn’t be surprised if we keep working together,” he says. He has also inked NIL deals with Buffalo Wild Wings, Barstool Sports, the recovery footwear brand Oofos, and the AI spreadsheet tool Formula Bot—plus he’s selling merchandise on the NIL Store, a marketplace backed by Mark Cuban. “It’s definitely been appreciated,” Gohlke says of the new cash intake. “Getting some of these opportunities and just trying to take advantage of them because they obviously don’t come around all the time.”

Last week in Phoenix, ahead of the men’s Final Four, Gohlke competed in the 2024 State Farm College Slam Dunk & 3-Point Championships. Now, he’s signed with JCK Sports Group as he pursues a career in professional basketball. (He may be headed to Europe if things don’t work out with an NBA G League team.)

Parting Advice

For whoever ends up being next year’s Jack Gohlke, the best advice the man can give is to find someone trustworthy to help manage the craziness that ensues, and stay educated on the fine print of anything one signs up for. “It’s all great when things are coming in fast at you, but for one, you don’t want to take every deal,” he says. “You don’t want to partner with 30 brands or brands that have bad reputations.” And, of course, don’t forget about taxes, Gohlke says: “Say you get a million-dollar deal—I wish I had gotten a million-dollar deal—but say you did, you’re not actually bringing home a million dollars. We all know that, but it’s kind of hard, once you see that money go into your bank account, to remember that.”

🎧 Listen to the full episode here and subscribe on Apple, Google, and Spotify

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.

A Rising Pirates Star and His Famous Girlfriend Are Sparking National Buzz

Last year’s No. 1 draft pick will make his MLB debut, generating big expectations both locally and nationally.
Nov 25, 2023; Pasadena, California, USA; Helmets at the line of scrimmage as UCLA Bruins long snapper Beau Gardner (60) snaps the ball against the California Golden Bears at the Rose Bowl.

UCLA Might Have to Pay $10M a Year to Subsidize Cal Athletics

UC Board of Regents will consider approving a proposal for mandated subsidies.

Another Court Sides With Zion Williamson’s Years-Old Firing of Unregistered Agent

There isn’t a rigorous or nationwide standard to rep a college athlete.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows

0:00

Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Pac-12 Finally Inks Football Media Deal With Just Two Members

The two-member ‘conference’ signed one-year deals with Fox Sports and The CW. 
Dec 2, 2023; Atlanta, GA, USA; Georgia Bulldogs wide receiver Marcus Rosemy-Jacksaint (1) reacts in the second half against the Alabama Crimson Tide at Mercedes-Benz Stadium.
May 6, 2024

Why a College Athletes’ Rights Group Is Setting Employee Status Aside

The organization endorsed a new collective bargaining model where athletes remain amateurs.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
April 30, 2024

House v. NCAA: Settlement Doesn’t Address Biggest Issue in College Sports

The House v. NCAA case puts the NCAA and power conferences on the hook for billions in damages.
Dec 3, 2022; Indianapolis, Indiana, USA; FOX Sports personality Reggie Bush before the Big Ten Championship between the Michigan Wolverines and the Purdue Boilermakers at Lucas Oil Stadium.
April 25, 2024

Reggie Bush Got His Heisman Back. Here’s Why He’s Still Suing the NCAA

The former USC star will go forward with a 2023 defamation lawsuit against the NCAA.
April 25, 2024

With New Lawsuit, Florida AG Backs FSU in Fight to Exit the ACC

Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.
April 24, 2024

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms

The NCAA has stayed quiet on the matter, and it’s unclear what this move means.