• Loading stock data...
Friday, February 7, 2025

LeBron James, Joe Burrow, Josh Allen Invest in Matthew Berry’s Fantasy Life

  • LRMR Ventures, the family office of LeBron James and Maverick Carter, has invested in Fantasy Life.
  • The content startup from NBC Sports’ Matthew Berry raised a new $2 million funding round.
Other Fantasy Life investors include NFL players Ja'Marr Chase and Austin Ekeler.
Mark Konezny-USA TODAY Sports

Matthew Berry’s media startup Fantasy Life has raised $2 million in funding from investors that include Cincinnati Bengals quarterback Joe Burrow, Buffalo Bills quarterback Josh Allen, and LRMR Ventures, the family office of LeBron James and Maverick Carter. 

Musician John Legend also invested in Fantasy Life’s funding round, according to Axios, as did Bengals wide receiver Ja’Marr Chase, Chargers running back Austin Ekeler, sports agent Casey Wasserman, Bruin Capital CEO George Pyne, former YoutTube CEO Chad Hurley, Miami Marlins minority owner Roger Ehrenbger, and All Elite Wrestling CEO Tony Kahn, whose father owns the NFL’s Jacksonville Jaguars.  

Berry was a longtime fantasy football analyst for ESPN before he left the network in 2022 to join NBC Sports as a fantasy and betting analyst. Fantasy Life’s website and newsletter cover fantasy sports and sports betting with rankings, analysis, and other draft tools. 

“One of the primary reasons I came to NBC Sports was their promise to allow me to continue to operate Fantasy Life, and they’ve been incredible from the start,” Berry told Axios. 

Fantasy Life’s newsletter has more than 350,000 email subscribers, and its website tracks more than 2 million unique visitors per month. The company has 13 full-time staffers and makes most of its money through selling ads and sponsorships. 

The investment from Burrow, Allen, Chase, and Ekeler in Fantasy Life follows a tumultuous offseason for the NFL in which nine players were suspended for placing bets that violated the league’s policy on gambling. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Josh Allen

Polymarket Whale Made Huge Late Bets On Josh Allen Winning NFL MVP

Allen’s odds skyrocketed from the 50s to over 90% on Thursday afternoon.
Feb 5, 2025; New Orleans, LA, USA; Kansas City Chiefs and Philadelphia Eagles helmets at the Caesars Superdome prior to Super Bowl LIX.

Amid ‘Record’ Super Bowl Betting, Market’s Two Largest Forces Still Reign

FanDuel and DraftKings still dominate the ever-expanding space.
Jan 30, 2025; Orlando, FL, USA; The Pro Bowl Games logo on the Camping World Stadium facade.

NFL Pro Bowl Struggles for Relevance As Stars Sit Out, TV Ratings..

The Pro Bowl Games will culminate with a flag football contest Sunday.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.
Feb 1, 2025; Portland, Oregon, USA; Phoenix Suns power forward Kevin Durant (35) looks on during warm ups before the game against the Portland Trail Blazers at Moda Center.

Rich Kleiman Says Kevin Durant Would ‘Potentially’ Play in New International League

Kleiman said a more relaxed schedule would benefit older players.
Jimmy Butler
February 5, 2025

Jimmy Butler Saga Ends With Trade to Warriors and $121 Million Contract

Two of the NBA’s longest-running plots were resolved Wednesday night.
Pete Alonso
February 5, 2025

Pete Alonso Finally Returns to Mets on $30 Million Pillow Contract

The slugger can be a free agent again next year.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Indianapolis Colts quarterback Anthony Richardson (5) hugs Indianapolis Colts wide receiver Michael Pittman Jr. (11) on Sunday, Jan. 5, 2025, during pregame warm-up at Lucas Oil Stadium in Indianapolis.
February 5, 2025

Colts WR Michael Pittman Jr. Calls for Full-Time NFL Refs

Game officials have gotten a lot of heat for bad calls this season.
February 5, 2025

Why 21 of WNBA’s 24 All-Stars Will Be Free Agents Next Year

The WNBA players’ union opted out of the CBA in October.
February 4, 2025

Mark Cuban Says He Did Not Know About Luka Dončić Trade

Cuban sold a majority stake of the Mavericks n 2023.
February 4, 2025

Travis Kelce Shuts Down Retirement Talk: Eyes Records, Off-Field Success

The Chiefs star spoke about his future during the Super Bowl Opening Night event.