• Loading stock data...
Saturday, December 14, 2024

How Laurence Marsach Became Overtime’s Star Personality

Overtime Larry - Laurence Marsach

Photo via Overtime on YouTube

In the last three years, Overtime has burst onto the scene as a popular provider of high school and college sports content — and at the forefront of that coverage is Laurence Marsach.

Marsach — known to many as Overtime Larry — is one of the company’s crown jewels. The 26-year-old New York native works as a content creator and hosts well-known shows like “The Overtime Challenge.”

“Larry’s love of Overtime is inspiring to both our audience and our team,” said Overtime Co-Founder and President Zack Weiner. “Overtime is all about letting you see the amazing personalities behind these incredible talents, and Larry helps us make that happen.”

Marsach has been with the company since it launched in 2015, starting out as an intern and working his way up to become an indispensable part of the team on the content side. Since then, he’s done segments with some of the biggest names in sports, from LaMelo Ball to Trae Young.

It’s awesome,” he said. “It’s amazing. I love to see their growth… I’m so proud of these guys.”

Because he works with younger players who are at the high school and college level, Marsach jumps at opportunities to serve as a mentor.

“Anytime I get the chance, I give advice, whether it’s on school or finances, or to help them in their careers, or just talk in their ear,” he said. “I see them as little brothers. A lot of people see them as big-time celebrities, and they are big-time, but they know they’re younger than me, and I’ve been through college and recruiting. I know how that goes, so I can relate to them.”

Compared to stars in the midst of their professional careers, Marsach said the younger players tend to be modest and easy to work with.

“They have less of an ego,” he said. “They want to have that media attention because they can grow on social media and have more opportunities and friends, but also … we try to make it fun. It’s what the kids want to see.”

SEE MORE: Overtime Has Become a Sports Network for the Next Generation

“We don’t take ourselves too seriously,” he added. “I’m silly — I’ll get pied in the face. I’m just having fun with younger kids.”

In a market saturated with sports content, Marsach said it’s his genuineness that sets him apart and draws the audience in.

“To be honest, I feel like I’m real,” he said. “I’m just going to be me at all times. I’m never going to switch up.”

Younger generations can relate to Marsach — from his sports experience, to his sense of style, to his cultural awareness.

“I’m from New York, I’m 26, I’m into culture and fashion,” he said. “I’ve been an athlete all my life — I played basketball and baseball. Kids see that I’m an athlete, as well. I’m about it, and I speak the way they speak.”

Part of what makes Larry so special is his ability to connect with these young athletes,” added Weiner. “They feel like they are hanging out with a friend, or even a brother, and that disarms them in a positive way.”

[mc4wp_form id=”8260″]

“The Overtime Challenge” is a perfect example of his ability to connect to players. The segments feature speed questions, skills challenges, and shooting contests, with Marsach jumping in and participating alongside the players.

“‘The Overtime Challenge’ — it’s been awesome to be a part of it and see the growth of it from episode to episode, understanding how to tie things together and being on set, getting everything done,” Marsach said. “That’s why these kids follow me or hit me up. I’m relatable, and I’m not tight and stiff and asking questions like, ‘What was going through your head?’”

“‘The Overtime Challenge’ is one of our flagship shows, and Larry has done a tremendous job at progressing as a host as the series evolves,” Weiner said.

It’s clear that “The Overtime Challenge” has been a massive hit; Marsach’s challenge with LaMelo Ball received nearly 1.8 million views on YouTube, for example. In addition to “The Overtime Challenge,” Marsach hosts a lie detector show and a “Judge Larry” show, which are also some of Overtime’s most popular segments.

“I love being a character,” he said. “The lie detector stuff, ‘Judge Larry’ — it’s right up my alley. I love to improvise and react once someone says something.”

Since he’s been with Overtime, Marsach has become a full-blown internet sensation, with more than 65,000 Instagram followers. His popularity on social media has led to big-time opportunities in real life, as well.

“For sure, the coolest thing through Overtime is I got to throw out the first pitch at Dodger Stadium,” he said. “I was a pitcher, and that dream didn’t come true, so to be in front of thousands of people — you can’t beat that. In that same day, Kanye West threw out the first pitch in Chicago. I was like, ‘Am I a celebrity, as well?’”

He’s still not satisfied, though — Marsarch has considerable goals both in the sports world and beyond.

“I’m trying to be guy that is known within all sports within the next generation,” he said. “I also want to be involved in big-time shows, like on Netflix.”

In the meantime, Marsach will continue to elevate Overtime as the company gains speed in the sports industry.

“The team that’s surrounding me is amazing,” he said. “We’re very driven. We just care that you get your job done, and you’re hustling… We’re trying to keep creating great content, and we want to keep telling stories, and do it in our own way.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.

NBA Cup Prize: Every Player Wants the Money, But One Would Get..

Each player on the championship team will win nearly $515,000.
Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.

The Meteoric Rise of Women’s Basketball in 2024

The business of women’s basketball exploded this year.
Dec 9, 2023; Las Vegas, Nevada, USA; Los Angeles Lakers forward LeBron James (23) hoists the NBA Cup and celebrates with teammates after winning the NBA In-Season Tournament Championship game against the Indiana Pacers at T-Mobile Arena.

NBA Cup Year 2: Tweaks, Schedule Concerns, and Growing Pains

While Vegas has been the event’s location for the last two years, that could change because the NBA may add an expansion team in Sin City.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels new head coach Bill Belichick speaks to those attending his hiring announcement at Loudermilk Center for Excellence.

UNC Job Brings an End to Belichick’s Short-Lived Media Career

Bill Belichick had six media jobs this football season.
Nov 4, 2024; Kansas City, Missouri, USA; Broadcaster Scott Van Pelt prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
December 12, 2024

Scott Van Pelt Headlines ESPN’s Talent Lineup for Tiger’s New Golf League

TGL launches in January with backing from Tiger Woods and Rory McIlroy.
December 12, 2024

YouTube TV Jacks Up Prices Again Before NFL Playoffs

The Google product has more than doubled in price over seven years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 11, 2024

NFL Scheduling Gambit Pays Off With Two Blockbuster Sunday Games

The Week 15 schedule has a game pairing seen only once since 1970.
December 11, 2024

Pat McAfee’s Kicking Contest Saw $650,000 Awarded—and $5 Million Missed

The weekly contest on ESPN’s “College GameDay” paid out $650,000.
December 11, 2024

F1’s TV Ratings Similar to 2023, but Still Below the Record Highs..

The F1 season averaged 1.1 million viewers in the U.S.
December 11, 2024

WBD Secures Comcast Deal, Readies for Future Without NBA Rights

The TNT Sports parent company continues to remake itself in dramatic fashion.