Friday, August 21, 2026

Oracle Billionaire Larry Ellison Funded Michigan’s NIL Stunner

A founder of Michigan’s NIL collective confirmed the software tycoon’s involvement to FOS.

Billionaire Larry Ellison
Jayne Kamin-Oncea-Imagn Images

The billionaire software and media tycoon Larry Ellison played a key role in Michigan flipping a top-ranked recruit this week, a founding member of the Wolverines NIL collective told Front Office Sports.

Ellison, reportedly worth more than $200 billion, was not previously known to use his vast fortune to influence college sports. He was once photographed at a tennis tournament wearing a Michigan hat, and photos circulated on the internet Friday of Ellison sitting next to a woman wearing a Michigan hat at the Indian Wells tennis tournament in 2022. 

Ellison’s involvement in the recruitment of Bryce Underwood, a Belleville, Mich., high school quarterback, first surfaced in a statement Friday from Michigan’s NIL collective, Champions Circle, which took a victory lap after funding a reported eight-figure deal to flip Underwood’s commitment from LSU. 

“We are very excited to keep Bryce home in Michigan as he continues to build his legacy,” Champions Circle chairman Nate Forbes said in the statement. “I want to personally thank Jolin and Larry Ellison who were instrumental in making this happen by providing Champions Circle with invaluable guidance and financial resources.”

Champions Circle deleted that statement Friday and shared a new one, hours later, that removed the surname “Ellison” and referred only to “Larry and his wife Jolin.”

Larry Ellison, the billionaire founder of Oracle, divorced his fourth wife in 2010 and it is not publicly known whether he has remarried. He was involved with a Ukrainian model named Nikita Kahn in the 2010s, although Kahn has been linked to a reality TV personality this year. Ellison opened a Malibu restaurant named after Nikita in 2013 and had not previously had any reported connections to anyone named Jolin.

The revised Champions Circle statement calls Jolin “a proud Michigan alum” and quotes her saying she’s “a big fan of the University of Michigan and Michigan Athletics.” Scant trace of Jolin exists online; Michigan’s alumni office did not respond to several requests for comment.

Champions Circle co-founder Roger Ehrenberg, a businessman and longtime Michigan backer, cleared up the confusion in an email to FOS. “Larry is indeed THE Larry Ellison,” Ehrenberg wrote in response to questions about Larry and Jolin. “Jolin is a Michigan alumna who is super passionate about the University of Michigan Athletics and was critical support for the recruitment effort.” Ehrenberg graduated from Michigan in 1987 and sits on the advisory board of the Ross School of Business. 

Representatives for Michigan, Ellison, Oracle, and several of his associated companies did not respond to requests for comment.

If the 80-year-old Ellison has married for the fifth time, it would be significant news in media, politics, business, and entertainment.

His fortune has swelled to more than $230 billion, making Ellison the fourth-richest man on the planet. His son David is set to control Skydance Media and Paramount Global after the companies complete their long-planned merger. (Paramount owns CBS, which airs some Michigan games through a deal with the Big Ten.) His daughter Megan has used the family fortune to found Annapurna Pictures, a movie studio that pumps out perennial Oscar contenders. Larry himself remains a major figure in American society, donating millions to Republican candidates—although not Donald Trump in 2024—and continuing to run Oracle as executive chairman and chief technology officer. As of late 2023, he owned 42% of Oracle—whose $532 billion market capitalization is the source of much of his wealth—and a significant stake in Tesla. 

The Oracle founder does have well-documented and extensive involvement in sports. He bought the Indian Wells tennis tournament in 2009, and spent hundreds of millions of dollars funding a sailing team in the America’s Cup. He nearly bought the Golden State Warriors in 2010, but narrowly missed a deadline and lost out to current Warriors owners Joe Lacob and Peter Guber. For years, the Warriors played in Oracle Arena, an Oakland staple bearing the name of Ellison’s software company. Oracle now owns the naming rights to the San Francisco Giants’ park.

But Ellison was not known to be a Michigan fan. He briefly attended the University of Illinois and the University of Chicago in the 1960s, not graduating from either. A 2000 newspaper profile of Ellison says that he “rooted against University of Michigan sports teams for 25 years” after an ugly breakup with a woman who went there.

Underwood’s NIL deal would be pocket change for Ellison. LSU reportedly had offered the teenage QB a four-year deal worth $1.5 million annually. Michigan’s collective upped that number to at least $10 million over four years, with at least one report saying the offer was for $12 million. 

Being able to tap Ellison’s vast financial resources would be a game-changer for Michigan in the NIL era. The Wolverines have often been viewed as a second-tier recruiting power and have stumbled to a 5–5 record in their first season since Jim Harbaugh returned to the NFL. Underwood, the No. 1-ranked QB in his high school class, appeared at Michigan’s game Saturday against Northwestern decked out in blue and yellow after officially flipping his commitment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
Jan 18, 2024; Boulder, Colorado, USA; General view of a Fox Sports broadcast microphone before the game between the Oregon Ducks against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Steven Ruiz Leaving The Ringer for Fox Sports

Ruiz had been with The Ringer since 2021.

Appeals Court Pauses Fifth Year of Eligibility Order

An appeals court has yet to make a final decision.

Marc Lore Sells Wolves in Another NBA Ownership Stunner

The move comes just 14 months after Lore took over in Minnesota.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
August 20, 2026

Judge: Players Can Go From NFL Training Camp Back to College

The ruling stemmed from a lawsuit challenging the NCAA’s new eligibility model.
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.
August 21, 2026

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.
August 20, 2026

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.
August 19, 2026

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
First at FOS
August 17, 2026

Snapback Sports Gets Patch Deal With Sam Houston State, With Perks

It’s just the second patch deal secured by a Conference USA school.
Exclusive
August 14, 2026

Tarleton State Wants to Jump to the FBS

The Texans are having conversations about how to reach the next level.