Friday, August 14, 2026

Oracle Billionaire Larry Ellison Funded Michigan’s NIL Stunner

A founder of Michigan’s NIL collective confirmed the software tycoon’s involvement to FOS.

Billionaire Larry Ellison
Jayne Kamin-Oncea-Imagn Images

The billionaire software and media tycoon Larry Ellison played a key role in Michigan flipping a top-ranked recruit this week, a founding member of the Wolverines NIL collective told Front Office Sports.

Ellison, reportedly worth more than $200 billion, was not previously known to use his vast fortune to influence college sports. He was once photographed at a tennis tournament wearing a Michigan hat, and photos circulated on the internet Friday of Ellison sitting next to a woman wearing a Michigan hat at the Indian Wells tennis tournament in 2022. 

Ellison’s involvement in the recruitment of Bryce Underwood, a Belleville, Mich., high school quarterback, first surfaced in a statement Friday from Michigan’s NIL collective, Champions Circle, which took a victory lap after funding a reported eight-figure deal to flip Underwood’s commitment from LSU. 

“We are very excited to keep Bryce home in Michigan as he continues to build his legacy,” Champions Circle chairman Nate Forbes said in the statement. “I want to personally thank Jolin and Larry Ellison who were instrumental in making this happen by providing Champions Circle with invaluable guidance and financial resources.”

Champions Circle deleted that statement Friday and shared a new one, hours later, that removed the surname “Ellison” and referred only to “Larry and his wife Jolin.”

Larry Ellison, the billionaire founder of Oracle, divorced his fourth wife in 2010 and it is not publicly known whether he has remarried. He was involved with a Ukrainian model named Nikita Kahn in the 2010s, although Kahn has been linked to a reality TV personality this year. Ellison opened a Malibu restaurant named after Nikita in 2013 and had not previously had any reported connections to anyone named Jolin.

The revised Champions Circle statement calls Jolin “a proud Michigan alum” and quotes her saying she’s “a big fan of the University of Michigan and Michigan Athletics.” Scant trace of Jolin exists online; Michigan’s alumni office did not respond to several requests for comment.

Champions Circle co-founder Roger Ehrenberg, a businessman and longtime Michigan backer, cleared up the confusion in an email to FOS. “Larry is indeed THE Larry Ellison,” Ehrenberg wrote in response to questions about Larry and Jolin. “Jolin is a Michigan alumna who is super passionate about the University of Michigan Athletics and was critical support for the recruitment effort.” Ehrenberg graduated from Michigan in 1987 and sits on the advisory board of the Ross School of Business. 

Representatives for Michigan, Ellison, Oracle, and several of his associated companies did not respond to requests for comment.

If the 80-year-old Ellison has married for the fifth time, it would be significant news in media, politics, business, and entertainment.

His fortune has swelled to more than $230 billion, making Ellison the fourth-richest man on the planet. His son David is set to control Skydance Media and Paramount Global after the companies complete their long-planned merger. (Paramount owns CBS, which airs some Michigan games through a deal with the Big Ten.) His daughter Megan has used the family fortune to found Annapurna Pictures, a movie studio that pumps out perennial Oscar contenders. Larry himself remains a major figure in American society, donating millions to Republican candidates—although not Donald Trump in 2024—and continuing to run Oracle as executive chairman and chief technology officer. As of late 2023, he owned 42% of Oracle—whose $532 billion market capitalization is the source of much of his wealth—and a significant stake in Tesla. 

The Oracle founder does have well-documented and extensive involvement in sports. He bought the Indian Wells tennis tournament in 2009, and spent hundreds of millions of dollars funding a sailing team in the America’s Cup. He nearly bought the Golden State Warriors in 2010, but narrowly missed a deadline and lost out to current Warriors owners Joe Lacob and Peter Guber. For years, the Warriors played in Oracle Arena, an Oakland staple bearing the name of Ellison’s software company. Oracle now owns the naming rights to the San Francisco Giants’ park.

But Ellison was not known to be a Michigan fan. He briefly attended the University of Illinois and the University of Chicago in the 1960s, not graduating from either. A 2000 newspaper profile of Ellison says that he “rooted against University of Michigan sports teams for 25 years” after an ugly breakup with a woman who went there.

Underwood’s NIL deal would be pocket change for Ellison. LSU reportedly had offered the teenage QB a four-year deal worth $1.5 million annually. Michigan’s collective upped that number to at least $10 million over four years, with at least one report saying the offer was for $12 million. 

Being able to tap Ellison’s vast financial resources would be a game-changer for Michigan in the NIL era. The Wolverines have often been viewed as a second-tier recruiting power and have stumbled to a 5–5 record in their first season since Jim Harbaugh returned to the NFL. Underwood, the No. 1-ranked QB in his high school class, appeared at Michigan’s game Saturday against Northwestern decked out in blue and yellow after officially flipping his commitment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.
FILE PHOTO: Soccer Football - 50th Ordinary UEFA Congress - Brussels Expo, Brussels, Belgium - February 12, 2026 FIFA president Gianni Infantino speaks during the event

The 3 Weeks That Brought Gianni Infantino and FIFA to the Brink

The FIFA president has had a no good, very bad stretch.
Oct 13, 2024; London, United Kingdom; The Chicago Bears logo in the end zone before an NFL International Series game at Tottenham Hotspur Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Bears Call Indiana Stadium Plans Their ‘Sole Focus’

Bears chairman on Illinois: ‘Hope is not a strategy’
Madison Beer attends the Clive Davis party, also referred to as the annual Pre-Grammy Gala, in Beverly Hills, California, U.S., January 31, 2026.
First at FOS

NFL WAGs Going Viral at Practice Are No Coincidence

The moments are part of a coordinated content rollout to reach women.
podcast thumbnail mobile
Front Office Sports Today

NBA Owners ‘Stunned’ by Lakers Sale, Knicks’ $67M Run, WTA Sex Testing Starts

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

Jayden Daniels Sets Off Firestorm at LSU Over Jersey Number

The Commanders quarterback sent LSU a cease-and-desist letter for using his NIL.
North Carolina Tar Heels guard Seth Trimble (7) drives to the basket Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the VCU Rams at Bon Secours Wellness Arena in Greenville, South Carolina.
August 12, 2026

Athletes Capitalizing As NCAA Fights to Overturn New Eligibility Ruling

An appeals court will consider whether to pause the initial ruling.
First at FOS
August 13, 2026

Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline

The jersey patch deal is part of an overall $30 million sponsorship.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Mar 21, 2026; Orlando, Florida, USA; Orlando Magic guard Desmond Bane (3) reacts after a play against the Los Angeles Lakers in the fourth quarter at Kia Center. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
August 11, 2026

Desmond Bane Wants College Basketball to Add a Salary Cap

Bane is TCU’s chief basketball officer.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker
August 11, 2026

NCAA Loses First Appeal of Class of 2022 Eligibility Injunction

The NCAA lost its first battle to get the ruling overturned.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.
August 7, 2026

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena
August 7, 2026

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.