• Loading stock data...
Friday, January 9, 2026

Oracle Billionaire Larry Ellison Funded Michigan’s NIL Stunner

A founder of Michigan’s NIL collective confirmed the software tycoon’s involvement to FOS.

Billionaire Larry Ellison
Jayne Kamin-Oncea-Imagn Images

The billionaire software and media tycoon Larry Ellison played a key role in Michigan flipping a top-ranked recruit this week, a founding member of the Wolverines NIL collective told Front Office Sports.

Ellison, reportedly worth more than $200 billion, was not previously known to use his vast fortune to influence college sports. He was once photographed at a tennis tournament wearing a Michigan hat, and photos circulated on the internet Friday of Ellison sitting next to a woman wearing a Michigan hat at the Indian Wells tennis tournament in 2022. 

Ellison’s involvement in the recruitment of Bryce Underwood, a Belleville, Mich., high school quarterback, first surfaced in a statement Friday from Michigan’s NIL collective, Champions Circle, which took a victory lap after funding a reported eight-figure deal to flip Underwood’s commitment from LSU. 

“We are very excited to keep Bryce home in Michigan as he continues to build his legacy,” Champions Circle chairman Nate Forbes said in the statement. “I want to personally thank Jolin and Larry Ellison who were instrumental in making this happen by providing Champions Circle with invaluable guidance and financial resources.”

Champions Circle deleted that statement Friday and shared a new one, hours later, that removed the surname “Ellison” and referred only to “Larry and his wife Jolin.”

Larry Ellison, the billionaire founder of Oracle, divorced his fourth wife in 2010 and it is not publicly known whether he has remarried. He was involved with a Ukrainian model named Nikita Kahn in the 2010s, although Kahn has been linked to a reality TV personality this year. Ellison opened a Malibu restaurant named after Nikita in 2013 and had not previously had any reported connections to anyone named Jolin.

The revised Champions Circle statement calls Jolin “a proud Michigan alum” and quotes her saying she’s “a big fan of the University of Michigan and Michigan Athletics.” Scant trace of Jolin exists online; Michigan’s alumni office did not respond to several requests for comment.

Champions Circle co-founder Roger Ehrenberg, a businessman and longtime Michigan backer, cleared up the confusion in an email to FOS. “Larry is indeed THE Larry Ellison,” Ehrenberg wrote in response to questions about Larry and Jolin. “Jolin is a Michigan alumna who is super passionate about the University of Michigan Athletics and was critical support for the recruitment effort.” Ehrenberg graduated from Michigan in 1987 and sits on the advisory board of the Ross School of Business. 

Representatives for Michigan, Ellison, Oracle, and several of his associated companies did not respond to requests for comment.

If the 80-year-old Ellison has married for the fifth time, it would be significant news in media, politics, business, and entertainment.

His fortune has swelled to more than $230 billion, making Ellison the fourth-richest man on the planet. His son David is set to control Skydance Media and Paramount Global after the companies complete their long-planned merger. (Paramount owns CBS, which airs some Michigan games through a deal with the Big Ten.) His daughter Megan has used the family fortune to found Annapurna Pictures, a movie studio that pumps out perennial Oscar contenders. Larry himself remains a major figure in American society, donating millions to Republican candidates—although not Donald Trump in 2024—and continuing to run Oracle as executive chairman and chief technology officer. As of late 2023, he owned 42% of Oracle—whose $532 billion market capitalization is the source of much of his wealth—and a significant stake in Tesla. 

The Oracle founder does have well-documented and extensive involvement in sports. He bought the Indian Wells tennis tournament in 2009, and spent hundreds of millions of dollars funding a sailing team in the America’s Cup. He nearly bought the Golden State Warriors in 2010, but narrowly missed a deadline and lost out to current Warriors owners Joe Lacob and Peter Guber. For years, the Warriors played in Oracle Arena, an Oakland staple bearing the name of Ellison’s software company. Oracle now owns the naming rights to the San Francisco Giants’ park.

But Ellison was not known to be a Michigan fan. He briefly attended the University of Illinois and the University of Chicago in the 1960s, not graduating from either. A 2000 newspaper profile of Ellison says that he “rooted against University of Michigan sports teams for 25 years” after an ugly breakup with a woman who went there.

Underwood’s NIL deal would be pocket change for Ellison. LSU reportedly had offered the teenage QB a four-year deal worth $1.5 million annually. Michigan’s collective upped that number to at least $10 million over four years, with at least one report saying the offer was for $12 million. 

Being able to tap Ellison’s vast financial resources would be a game-changer for Michigan in the NIL era. The Wolverines have often been viewed as a second-tier recruiting power and have stumbled to a 5–5 record in their first season since Jim Harbaugh returned to the NFL. Underwood, the No. 1-ranked QB in his high school class, appeared at Michigan’s game Saturday against Northwestern decked out in blue and yellow after officially flipping his commitment.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.
David Cone

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
U.S. Rep. Ritchie Torres, is shown during a congressional field hearing on Countering Violent Extremism, Terrorism and Antisemitic Threats in New Jersey. Monday, October 3, 2022

Prediction Market Scrutiny Intensifies With Introduction of Insider Trading Bill

The legislation was spurred by suspiciously timed Venezuela trades, not sports.

Maui PGA Tour Return in Limbo After The Sentry’s Cancellation

The Sentry, which was canceled, was supposed to be Jan. 8–11.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.
January 8, 2026

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
January 8, 2026

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.
January 8, 2026

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.
January 7, 2026

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.
January 7, 2026

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.
Dec 31, 2025; Arlington, TX, USA; Miami Hurricanes offensive lineman Jaden Wilkerson (71) walks off the field after the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium.
January 7, 2026

ACC Only Power Conference Giving CFP Teams 100% of Payout

Big Ten, Big 12 share distributions equally; SEC has a hybrid model.