• Loading stock data...
Sunday, August 3, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot
exclusive
Media

LaMelo Ball Shopping Documentary About His Long Road To NBA Draft

  • LaMelo Ball’s reps are seeking a steep price for his proposed HBO ’24/7′-like documentary about his road to the NBA Draft June 25.
  • But NBA insiders think youngest Ball brother can spur Zion Williamson-type excitement: ‘LaMelo is as hot as anybody coming into the Draft.”
Dec 7, 2018; Scottsdale, AZ, USA; Spire Institute guard LaMelo Ball warms up prior to facing Bella Vista Prep at Chaparral High School. Mandatory Credit:
Joe Camporeale-USA TODAY Sports

LaMelo Ball has seemingly spent half his life in front of the TV cameras. He’s prepared to do it again as he heads for the NBA.

The 18-year old Ball’s representatives are shopping around an HBO “24/7”-like documentary series about his road to the 2020 NBA Draft, sources tell Front Office Sports. 

The 6’7,” 190-pound point guard is expected to be one of the top picks on June 25 at Barclays Center in Brooklyn. 

The proposed documentary about the youngest son of LaVar and Tina Ball is drawing definite interest from sports TV networks and media outfits. 

“LaMelo is as hot as anybody coming into the (NBA) Draft this year. He could generate as many eyeballs as (No. 1 overall pick) Zion Williamson did last year,” said one source.

The price for the documentary is said to be in the $2 million range, said sources. That could scare off some suitors. 

“They’re shopping it around – but the price is very, very expensive. Unless it comes down, we’ll pass,” he said.

LaMelo Ball and his manager Jermaine Jackson could not be reached for comment. A spokeswoman for LaVar Ball also could not be reached for comment.

The budding basketball superstar has plenty of experience in front of the cameras. 

Along with his parent and older brothers Lonzo Ball of the New Orleans Pelicans and LiAngelo Ball, he’s co-starred in Facebook Live’s, “Ball in the Family.” 

Bunim/Murray, the production house behind E!’s “Keeping Up with the Kardashians” and MTV’s “The Real World,” creates the weekly docu-series about the Ball clan. 

The series is now in its fifth season, with over 104 episodes in the can. It boasts over 2 million followers and 1 million likes on Facebook. 

Premiering on Aug. 29. 2017, the series turned out to be a big hit for Facebook. Over its first three seasons, more than 13 million people watched at least one minute of the show. It averages 1.14 million views per episode, as measured by Conviva.

“Ball in the Family” also appeals beyond hoops fans. Out of the viewers who have completed one full episode, 62% don’t follow the page of the NBA or an NBA team, according to Facebook.

NBA television partners like ESPN, Turner Sports’ TNT and the league’s own NBA TV could be potential bidders for the series. Digital outfits looking for sports video content such as Facebook, Bleacher Report and Overtime could also be interested. All those companies declined to comment for this story.

READ MORE: Sports Networks Increasingly Interested In Showing High School Stars

In 2018, he played for BC Vytautas in the small Lithuanian town of Prienai. Then in 2019, he traveled Down Under to play for the Illawarra Hawks in Wollongong, New South Wales.

The youngest Ball brother is taking a unique route to the NBA. After starring at Chino Hills High School, the teenager eschewed the traditional college basketball route, playing pro hoops against grown men in Lithuania and Australia.

NBL Commissioner Jeremy Loeliger said LaMelo Ball matured during his time in Australia.

“Melo always came across as a humble and likable young man dedicated to becoming the very best basketballer he can be. In his time in the NBL he impressed everyone with his abundant talent and his work ethic both on and off the court,” he said in a statement to Front Office Sports. “His coach at the Illawarra Hawks Matt Flinn often spoke about how much he enjoyed coaching him and I think we all took a lot from watching his development as a player over the course of the season.”

READ MORE: How Two American Youngsters Are Attracting Attention To The NBL

Featuring a series on LaMelo Ball would potentially bring in his growing social media audience. He has over 6.4 million cross-platform followers, including 5.2 million on Instagram, 630,00 on Facebook and 588,300 on Twitter, according to Conviva.

On Instagram, he averaged 612,000 engagements per post over the past three months, according to the Conviva Social Insights Leaderboard, and 51,800 new followers per month. In comparison, the Los Angeles Lakers, who drive the highest engagements per post in the NBA, are averaging 92,000 engagements per post over the last 30 days.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

opinion

ESPN-NFL Deal Still Contends With a Wild Card: Trump’s Approval

Negotiations between the NFL and Disney have been ongoing for four years
Leo Messi
exclusive

MLS Commissioner Don Garber Defends Messi Suspension

Messi was punished for skipping the MLS All-Star Game.
Carlos Correa
exclusive

Twins Moving Toward Selling Team After Deadline Teardown

Minnesota moved about 40% of its roster ahead of the trade deadline.
Michael Johnson
exclusive

Grand Slam Track Misses Deadline to Pay Athletes $3 Million

The league said it would pay athletes for their Kingston meet Thursday.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.