• Loading stock data...
Wednesday, July 30, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help

LaLiga Alianza de Futbol
Photo Courtesy Alianza de Futbol
LaLiga Alianza de Futbol
Photo Courtesy Alianza de Futbol

Alianza de Futbol wants to ensure the U.S. Hispanic population has plenty of chances to play soccer and it’s only growing.

The organization started in 2004, bringing together adult Hispanic leagues with Copa Alianza, a tournament for Hispanic adults in the U.S. Copa Alianza has since grown to include a youth tournament, 5v5 tournament, women’s programs, coaching clinics and a tryout program with scouts present from the Mexican National Team, MLS, USL, LigaMX and college programs, according to Joaquin Escoto, Alianza de Futbol managing partner.

Alianza de Futbol has program sponsorship from Allstate Insurance, Toyota, Univision Deportes and JugoTV, all of which Escoto says allows the organization to keep entry fees low while playing in top venues and providing quality uniforms.

READ MORE: Gold Cup Looks To Gain Mileage This Summer With Valvoline

Now, Alianza has a major global soccer league behind it.

In January, FOS detailed La Liga’s focus on growing its fanbase in the U.S. Recognizing the strong developmental program of Alianza, La Liga is committing to the growth of Hispanic youth soccer in the U.S.

“Talent development is one of the key pillars of La Liga North America and is critical to our mission of growing soccer in the United States,” North American CEO Boris Gartner says. “We are committed to providing more opportunities for young people and underserved communities to compete and advance their skills.”

Developing talent could also ultimately prove beneficial for La Liga clubs. The league is also deeply involved in this year’s 10-city Alianza de Futbol Tour, which runs from May to September. Additionally, La Liga coaches will be at the Allstate Sueño Alianza National Showcase, where they will select 18 players from an original pool of 5,000. This all-star team will travel to Spain for two weeks of play against La Liga academies and other youth clubs.

“La Liga is providing an amazing opportunity to the players,” Escoto says. “There’s a huge talent pool and to have LaLiga want to invest and grow the game is one thing. But it will give these players a legit chance to stay in La Liga.”

Along with providing 18 of the players in the system a chance to earn a trip – and potential roster spots in Spain – La Liga will be at all 10 stops on the tour, helping train players and coaches. Alianza de Futbol has partnered with leagues — including MLS, USL and LigaMX — before, but La Liga is the first to invest heavily.

[mc4wp_form id=”8260″]

On top of the on-the-field activity, there’s also a fan experience, showcasing the La Liga trophy and kits from all 20 teams. The fan experience shows how the relationship is mutually beneficial, as La Liga hopes to build a deeper connection with a fanbase open to new soccer fandoms.

“They know they’re opening more doors and bringing themselves closer to the fans,” Escoto says.

As Alianza de Futbol continues to evolve, Escoto says the exposure will continue to draw more into the program. This year, the organization also announced its four-year partnership with Univision, which gains exclusivity to coverage of the Alianza tour. At the end of the season, a one-hour program from the Sueño Alianza.

Building on the Univision partnership, Escoto says a large area of investment in the future will be telling the stories of Alianza, specifically mentioning content from the tour of Spain with the 18 players selected for the tour.

“Telling stories that are incredible will help the program grow,” he says. “These Hispanic families that drove six hours for the scouts to see them and now their lives are changed.”

From connecting previously unlinked adult leagues with a championship to sending players to Spain, Escoto says the next focus is continuing youth development and connecting the scouting program to more outlets.

READ MORE: Univision Deportes Plans to Dominate US Soccer Viewership

Of the 5,000 players involved this season, maybe seven will play professionally, but another 40 could play in college, Escoto claims. To accompany that goal, the Alianza Foundation is helping players in the organization with strong grade point averages attain free mentoring, including SAT and college prep courses.

“We want to go deeper into the college space, so you’ll see a lot of us going into that space,” Escoto says. “Every year, we’ll look at the events and what’s needed and try tome it better.”

Some players from this year’s Alianza de Futbol Tour will make a splash in Spain, but many more could gain positive life experiences.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Sports Leagues Are Responding to NFL Headquarters Shooting

The building housing the NFL headquarters was barricaded and closed Tuesday.

Top MLS Voices Advocate for International Schedule Change

The league is still weighing a move to align with international soccer.
Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.

Featured Today

2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Ryan Field Construction
exclusive
July 19, 2025

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.