La Liga Extends Televisa Deal for $560 Million

    • La Liga struck an eight-year broadcasting extension with Televisa.
    • The deal is reported to be worth $70 million per year.

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La Liga struck an eight-year broadcasting extension with Televisa reported to be worth $70 million per year, or $560 million total.

The deal to air La Liga in Mexico and Central America begins with the 2024-25 season and is reportedly double the network’s current fee. Televisa’s Sky Sports channels have held a partnership with La Liga for the last decade.

La Liga continues to expand its global presence.

  • It recently entered a $1.4 billion agreement — roughly $175 million per year — with ESPN for U.S. broadcasting rights, the richest U.S. broadcasting deal for a European league.
  • Broadcasters pay La Liga roughly $115 million each year for rights in the Middle East and North Africa and around $100 million per year for rights in China.
  • The league is interested in hosting a regular-season match in Mexico at some point, as well as focusing on non-game content and grassroots efforts.

La Liga North America, a joint venture between the league and soccer media event organizer Relevent Sports Group, brokered the extension. Relevent, which is backed by Miami Dolphins owner Stephen Ross, also runs soccer’s International Champions Cup.

Televisa will soon be acquired by Univision for $4.8 billion, forming a new entity called Televisa-Univision. The pair already merged their sports divisions in 2019.