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Monday, March 2, 2026

Kraft, Dell Among Endeavor Stakeholders

  • The list of Endeavor’s investors continues to grow.
  • New England Patriots owner Robert Kraft and Dell CEO Michael Dell have acquired a stake in the company.
Winslow Townson-USA TODAY Sports/Design: Alex Brooks

The list of Endeavor’s investors continues to grow — and get more interesting. 

New England Patriots owner Robert Kraft and AC Milan owner Paul Singer are among the new investors who have acquired a stake in UFC’s parent company Endeavor, per Sportico. 

Kraft and Singer became stakeholders through a private placement held during Endeavor’s IPO last week. The transaction became official on Monday. 

Billionaires Michael Dell and Oracle co-founder Larry Ellison also picked up some of the 74.5 million shares sold for $24 each during the IPO. 

Tencent, Fidelity Investments, and Silver Lake Partners bought in, too. Elon Musk, another recent investor, joined the board of directors in April.

Endeavor’s stock has performed well, closing at $27.95 on Wednesday. 

The company raised $511 million in its IPO at a valuation of $10 billion, per Bloomberg. Additional funds raised in a private placement brought the total raised to $1.8 billion. That should help with plans to buy the remaining 49% of the UFC it does not currently own. 

The IPO and private placement also allowed global investment company KKR & Co. to cash out most of its position, selling 18.2 million of its shares for a profit of $437 million.

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