• Loading stock data...
Wednesday, February 19, 2025

Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

  • The overwhelming majority of Division I officials believe that large changes to the financial and structural model of Division I athletics are paramount.
  • The survey, conducted by the Knight Commission, received 362 responses from conference commissioners, university presidents, athletic directors, and others.
knight-commission-di-survey
Brian Powers-USA TODAY Sports.

NCAA Division I officials overwhelmingly believe the Division I governance structure and financial model require major changes and that the pandemic provides an opportunity to consider reforms, according to a  Knight Commission on Intercollegiate Athletics survey. 

The survey, conducted between June and July, was meant to provide a “snapshot” of the current views Division I officials hold regarding the problems the division faces structurally and financially, and how the model might best be altered, Knight Commission officials said during a webinar on Oct. 13.

The Knight Commission sent the survey to more than 1,400 university presidents, athletic directors, conference commissioners, and others — though only 362 officials responded. Respondents included 106 athletic directors, 21 commissioners and 69 university presidents, and represented FBS, FCS and non-football schools. Other representatives included 10 student-athletes, 66 senior woman administrators and 90 faculty athletics representatives.

Among the survey’s key findings included Division I officials’ thoughts regarding the way millions of dollars in revenue from the Division I men’s basketball tournament and College Football Playoff flow through Division I sports each year.

Only 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the NCAA men’s basketball tournament to all Division I member institutions each year. The tournament generated more than $800 million in 2018-19. However, because the 2019-20 tournament was canceled due to COVID-19, the NCAA only sent a total of $225 million to Division I schools. 

Similarly, only 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA despite the fact that the NCAA sends money to FBS schools each year. Unsurprisingly, those in the Power 5 constituted the only group of officials who mostly expressed satisfaction with the CFP model.

As continuous pandemic-induced financial catastrophe and new regulations allowing college athletes to profit off their name, image and likeness loom, Division I officials are searching for solutions. The Knight Commission’s survey proposed two sweeping changes to college sports’ model: creating a separate conference for Power 5 institution sports besides basketball, and creating a separate governing body outside the NCAA for solely FBS football. 

About one-third of total respondents would “likely” support creating a new division for Power 5 conferences, while 61% of Power 5 officials supported the idea. On the other hand, 44% of total respondents said they might support separating FBS football from the NCAA entirely, while only 23% of Power 5 officials were in favor of the idea. 

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

On Aug. 17, the NCAA said it expects to have a decision…
August 18, 2020

Officials also overwhelmingly supported the NCAA receiving an antitrust exemption to limit budgets and spending — something the governing body is already seeking in Congress to control athlete NIL regulations — and 62% believe sports budgets should be capped. 

However, the majority of Division I officials also believe that football and men’s basketball athletes should be considered amateurs, meaning they would not be able receive wages from athletic departments. Survey data also showed that Division I officials believe it’s essential that all Division I schools remain eligible for the same men’s basketball tournament.

The survey also found that officials across the board shared disdain for the NCAA’s current organizational and governing structure. Only 31% of total respondents said they were happy with the NCAA’s current governing model, with 48% of Power 5 officials expressing displeasure. Less than a quarter believed the NCAA Enforcement policies are successful, and 61% agree commissioners have more influence over NCAA governance than presidents.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Super Bowl LIX Sets Yet Another TV Ratings Record

A record 182.8 million unique viewers watched at least one minute of the game.
Tee Higgins

Could Tee Higgins Be the Only NFL Player Franchise-Tagged This Year?

NFL teams appear to be using the tag sparingly this winter.

Pac-12’s ‘Transformational’ Next Media Deal Will Have Multiple Networks

Gould confirmed the conference will have more than one partner.

Netflix Evolves Strategy: Pursuing NFL Sunday Rights

Robust NFL viewership and ad sales help prompt a significant pivot.

Featured Today

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.
Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena
February 11, 2025

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Texas Longhorns defensive back Jahdae Barron celebrates a turnover against Clemson Tigers in thein the first round of the NCAA College Football Playoffs on Dec. 21, 2024, at Darrell K Royal Texas Memorial Stadium in Austin, Texas.

NBC’s Chris Simms: College Football ‘Messed Up’ With NIL Era

Even with caps on revenue sharing, some schools can still spend more.
February 13, 2025

What Has to Happen Next for Flag Football to Become an NCAA..

Flag football is one step closer to being a full-fledged college sport.
February 14, 2025

Notre Dame Latest CFB Team to Hire GM From NFL

Notre Dame has hired a Lions front office executive.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 13, 2025

Players Seek Better Deal With EA Sports College Football

Players will get $1,500 upfront.
February 13, 2025

Caitlin Clark Effect: Lasting Impact on Women’s College Hoops Viewership?

Women’s March Madness starts March 16 with Selection Sunday.
NC State women's cross country
February 12, 2025

Trump Education Department Pulls Biden’s NIL Pay Equity Rule

The Biden Administration had issued the guidance in its final days.
Ashton Jeanty
February 12, 2025

Ashton Jeanty on the Group of 5’s NFL Superpower

To Jeanty, development and playing time can lead to “life-changing” NFL money.