• Loading stock data...
Friday, November 28, 2025

Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

  • The overwhelming majority of Division I officials believe that large changes to the financial and structural model of Division I athletics are paramount.
  • The survey, conducted by the Knight Commission, received 362 responses from conference commissioners, university presidents, athletic directors, and others.
knight-commission-di-survey
Brian Powers-USA TODAY Sports.

NCAA Division I officials overwhelmingly believe the Division I governance structure and financial model require major changes and that the pandemic provides an opportunity to consider reforms, according to a  Knight Commission on Intercollegiate Athletics survey. 

The survey, conducted between June and July, was meant to provide a “snapshot” of the current views Division I officials hold regarding the problems the division faces structurally and financially, and how the model might best be altered, Knight Commission officials said during a webinar on Oct. 13.

The Knight Commission sent the survey to more than 1,400 university presidents, athletic directors, conference commissioners, and others — though only 362 officials responded. Respondents included 106 athletic directors, 21 commissioners and 69 university presidents, and represented FBS, FCS and non-football schools. Other representatives included 10 student-athletes, 66 senior woman administrators and 90 faculty athletics representatives.

Among the survey’s key findings included Division I officials’ thoughts regarding the way millions of dollars in revenue from the Division I men’s basketball tournament and College Football Playoff flow through Division I sports each year.

Only 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the NCAA men’s basketball tournament to all Division I member institutions each year. The tournament generated more than $800 million in 2018-19. However, because the 2019-20 tournament was canceled due to COVID-19, the NCAA only sent a total of $225 million to Division I schools. 

Similarly, only 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA despite the fact that the NCAA sends money to FBS schools each year. Unsurprisingly, those in the Power 5 constituted the only group of officials who mostly expressed satisfaction with the CFP model.

As continuous pandemic-induced financial catastrophe and new regulations allowing college athletes to profit off their name, image and likeness loom, Division I officials are searching for solutions. The Knight Commission’s survey proposed two sweeping changes to college sports’ model: creating a separate conference for Power 5 institution sports besides basketball, and creating a separate governing body outside the NCAA for solely FBS football. 

About one-third of total respondents would “likely” support creating a new division for Power 5 conferences, while 61% of Power 5 officials supported the idea. On the other hand, 44% of total respondents said they might support separating FBS football from the NCAA entirely, while only 23% of Power 5 officials were in favor of the idea. 

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

On Aug. 17, the NCAA said it expects to have a decision…
August 18, 2020

Officials also overwhelmingly supported the NCAA receiving an antitrust exemption to limit budgets and spending — something the governing body is already seeking in Congress to control athlete NIL regulations — and 62% believe sports budgets should be capped. 

However, the majority of Division I officials also believe that football and men’s basketball athletes should be considered amateurs, meaning they would not be able receive wages from athletic departments. Survey data also showed that Division I officials believe it’s essential that all Division I schools remain eligible for the same men’s basketball tournament.

The survey also found that officials across the board shared disdain for the NCAA’s current organizational and governing structure. Only 31% of total respondents said they were happy with the NCAA’s current governing model, with 48% of Power 5 officials expressing displeasure. Less than a quarter believed the NCAA Enforcement policies are successful, and 61% agree commissioners have more influence over NCAA governance than presidents.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 15, 2025; Columbus, Ohio, USA; Ohio State Buckeyes cornerback Lorenzo Styles Jr. (3) celebrates with his brother linebacker Sonny Styles (0) after his punt return for a touchdown during the third quarter against the UCLA Bruins at Ohio Stadium

Famed OSU–Michigan Rivalry Has More at Stake This Year

The Buckeyes are trying to avoid a fifth straight loss to their archrivals.
Nov 22, 2025; Atlanta, Georgia, USA; Georgia Tech Yellow Jackets running back Jamal Haynes (1) runs the ball against the Pittsburgh Panthers in the second quarter at Bobby Dodd Stadium at Hyundai Field

Why Georgia Tech Sold Its Biennial Georgia Home Game for $10M

The rivalry contest will be played at Mercedes-Benz Stadium.
Tennessee quarterback Joey Aguilar (6) holds off UAB safety Pierre Royster (7) during an NCAA college football game on September 20, 2025, in Knoxville, Tennessee

Tennessee and Vanderbilt QBs Form Rivalry Week’s Unlikely Alliance

Tennessee’s Joey Aguilar and Vanderbilt’s Diego Pavia are suing the NCAA together.
Christian Ponder

Christian Ponder Wants to Help Athletes Succeed After Sports

The ex-NFL QB’s club prepares athletes for their post-career.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.

LSU Agrees to Pay Brian Kelly Full $54M Buyout, Ending Lawsuit

The letter ends a monthlong saga following Kelly’s firing.
Nov 23, 2025; Durham, North Carolina, USA; Duke Blue Devils forward Nikolas Khamenia (14) lays the ball up in front of Howard Bison guard Bryce Harris (34) during the second half at Cameron Indoor Stadium.
November 25, 2025

Post-NFL College Hoops Is New Thanksgiving Trend for CBS and Fox

Two big basketball games will air after football action on Thursday.
November 26, 2025

Texas Attorney General Moves to Block College Sports Enforcement Deal

Paxton’s opposition alone could be enough to kill the agreement altogether.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Ohio State Buckeyes running back Bo Jackson (25) runs the ball against Rutgers Scarlet Knights defensive back Jett Elad (9) in the first half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
November 25, 2025

In Win for NCAA, Court Overturns Eligibility for Rutgers Player

An appeals court overturned an injunction that granted Rutgers’s Jett Elad eligibility.
Nov 22, 2025; Baton Rouge, Louisiana, USA; LSU Tigers quarterback Ju'Juan Johnson (8) runs against the Western Kentucky Hilltoppers during the second half at Tiger Stadium.
November 25, 2025

Brian Kelly Claims LSU Preventing Him From Getting a New Job

The fired coach is suing the school over his $53 million buyout.
November 24, 2025

ESPN, CFP Push Expansion Deadline Back Nearly Two Months

The Dec. 1 decision deadline is moving to Jan. 23.
Oct 24, 2025; Blacksburg, Virginia, USA; California Golden Bears head coach Justin Wilcox before the game at Lane Stadium.
November 24, 2025

Coaching Carousel Speeds Up, but Buyout Costs Might Slow

Twelve coaches have been fired since the season began.