• Loading stock data...
Friday, February 20, 2026

Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

  • The overwhelming majority of Division I officials believe that large changes to the financial and structural model of Division I athletics are paramount.
  • The survey, conducted by the Knight Commission, received 362 responses from conference commissioners, university presidents, athletic directors, and others.
knight-commission-di-survey
Brian Powers-USA TODAY Sports.

NCAA Division I officials overwhelmingly believe the Division I governance structure and financial model require major changes and that the pandemic provides an opportunity to consider reforms, according to a  Knight Commission on Intercollegiate Athletics survey. 

The survey, conducted between June and July, was meant to provide a “snapshot” of the current views Division I officials hold regarding the problems the division faces structurally and financially, and how the model might best be altered, Knight Commission officials said during a webinar on Oct. 13.

The Knight Commission sent the survey to more than 1,400 university presidents, athletic directors, conference commissioners, and others — though only 362 officials responded. Respondents included 106 athletic directors, 21 commissioners and 69 university presidents, and represented FBS, FCS and non-football schools. Other representatives included 10 student-athletes, 66 senior woman administrators and 90 faculty athletics representatives.

Among the survey’s key findings included Division I officials’ thoughts regarding the way millions of dollars in revenue from the Division I men’s basketball tournament and College Football Playoff flow through Division I sports each year.

Only 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the NCAA men’s basketball tournament to all Division I member institutions each year. The tournament generated more than $800 million in 2018-19. However, because the 2019-20 tournament was canceled due to COVID-19, the NCAA only sent a total of $225 million to Division I schools. 

Similarly, only 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA despite the fact that the NCAA sends money to FBS schools each year. Unsurprisingly, those in the Power 5 constituted the only group of officials who mostly expressed satisfaction with the CFP model.

As continuous pandemic-induced financial catastrophe and new regulations allowing college athletes to profit off their name, image and likeness loom, Division I officials are searching for solutions. The Knight Commission’s survey proposed two sweeping changes to college sports’ model: creating a separate conference for Power 5 institution sports besides basketball, and creating a separate governing body outside the NCAA for solely FBS football. 

About one-third of total respondents would “likely” support creating a new division for Power 5 conferences, while 61% of Power 5 officials supported the idea. On the other hand, 44% of total respondents said they might support separating FBS football from the NCAA entirely, while only 23% of Power 5 officials were in favor of the idea. 

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

On Aug. 17, the NCAA said it expects to have a decision…
August 18, 2020

Officials also overwhelmingly supported the NCAA receiving an antitrust exemption to limit budgets and spending — something the governing body is already seeking in Congress to control athlete NIL regulations — and 62% believe sports budgets should be capped. 

However, the majority of Division I officials also believe that football and men’s basketball athletes should be considered amateurs, meaning they would not be able receive wages from athletic departments. Survey data also showed that Division I officials believe it’s essential that all Division I schools remain eligible for the same men’s basketball tournament.

The survey also found that officials across the board shared disdain for the NCAA’s current organizational and governing structure. Only 31% of total respondents said they were happy with the NCAA’s current governing model, with 48% of Power 5 officials expressing displeasure. Less than a quarter believed the NCAA Enforcement policies are successful, and 61% agree commissioners have more influence over NCAA governance than presidents.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Head Coach Curt Cignetti watches during the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.

Curt Cignetti’s New Indiana Deal Is Richest in College Football

The new contract will pay him $13.2 million annually.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

Super Bowl LX Viewership Revised, Still Falls Short of Record

The updated figure still trails the viewership for last year’s Super Bowl.

Featured Today

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.

What Happened to the Group That Promised Sac State $50M in NIL?

The “Sac-12” group says it’s still committed to financially supporting the Hornets.
February 16, 2026

Kansas State Tries to Use Rant to Avoid Paying Coach $18M Buyout

Tang’s contract says he’s entitled to a $18.7 million buyout.
ASU quarterback Jaden Rashada (5) throws a pass during a spring practice at the Kajikawa practice fields in Tempe on April 16, 2024.
February 18, 2026

Jaden Rashada, Billy Napier Reach Settlement in Lawsuit Over Florida NIL Deal

Rashada’s lawsuit was considered the first of its kind.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium
February 15, 2026

Sacramento State Will Pay $20M+ to Join MAC in FBS

The Hornets have been pushing hard for an FBS invitation.
Ole Miss quarterback Trinidad Chambliss returns to his seat after testifying during the hearing in his lawsuit against the NCAA at Calhoun County Courthouse in Pittsboro, Miss., on Thursday, Feb. 12, 2026. Chambliss is looking for a temporary injunction and a permanent injunction against the NCAA for one more year of eligibility.
February 12, 2026

Mississippi Judge Rules Trinidad Chambliss Can Play Another Year at Ole Miss

It’s the latest result in a flood of NCAA eligibility lawsuits.
Feb 7, 2026; Raleigh, North Carolina, USA; NC State Wolfpack JROTC does the National Anthem before dribbles the first half of the game against the Virginia Tech Hokies at Lenovo Center.
February 11, 2026

NCAA Refuses Settlement Talks in Athlete Employment Lawsuit

The NCAA and defendant schools have tried several times to get the case thrown out.
February 10, 2026

Kansas Says ‘No Inside Information’ After Odd Darryn Peterson Scratch

Kansas knocked off No. 1 Arizona without Peterson on Monday.