• Loading stock data...
Wednesday, December 31, 2025

Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

  • The overwhelming majority of Division I officials believe that large changes to the financial and structural model of Division I athletics are paramount.
  • The survey, conducted by the Knight Commission, received 362 responses from conference commissioners, university presidents, athletic directors, and others.
knight-commission-di-survey
Brian Powers-USA TODAY Sports.

NCAA Division I officials overwhelmingly believe the Division I governance structure and financial model require major changes and that the pandemic provides an opportunity to consider reforms, according to a  Knight Commission on Intercollegiate Athletics survey. 

The survey, conducted between June and July, was meant to provide a “snapshot” of the current views Division I officials hold regarding the problems the division faces structurally and financially, and how the model might best be altered, Knight Commission officials said during a webinar on Oct. 13.

The Knight Commission sent the survey to more than 1,400 university presidents, athletic directors, conference commissioners, and others — though only 362 officials responded. Respondents included 106 athletic directors, 21 commissioners and 69 university presidents, and represented FBS, FCS and non-football schools. Other representatives included 10 student-athletes, 66 senior woman administrators and 90 faculty athletics representatives.

Among the survey’s key findings included Division I officials’ thoughts regarding the way millions of dollars in revenue from the Division I men’s basketball tournament and College Football Playoff flow through Division I sports each year.

Only 22% of respondents expressed satisfaction with the current NCAA March Madness model, which distributes a portion of revenues from the NCAA men’s basketball tournament to all Division I member institutions each year. The tournament generated more than $800 million in 2018-19. However, because the 2019-20 tournament was canceled due to COVID-19, the NCAA only sent a total of $225 million to Division I schools. 

Similarly, only 25% of respondents expressed satisfaction with the College Football Playoff model, in which FBS schools receive a portion of revenues from the lucrative postseason — run separately from the NCAA despite the fact that the NCAA sends money to FBS schools each year. Unsurprisingly, those in the Power 5 constituted the only group of officials who mostly expressed satisfaction with the CFP model.

As continuous pandemic-induced financial catastrophe and new regulations allowing college athletes to profit off their name, image and likeness loom, Division I officials are searching for solutions. The Knight Commission’s survey proposed two sweeping changes to college sports’ model: creating a separate conference for Power 5 institution sports besides basketball, and creating a separate governing body outside the NCAA for solely FBS football. 

About one-third of total respondents would “likely” support creating a new division for Power 5 conferences, while 61% of Power 5 officials supported the idea. On the other hand, 44% of total respondents said they might support separating FBS football from the NCAA entirely, while only 23% of Power 5 officials were in favor of the idea. 

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

Duke’s Coach K: NCAA Can’t Afford Another March Madness Cancellation

On Aug. 17, the NCAA said it expects to have a decision…
August 18, 2020

Officials also overwhelmingly supported the NCAA receiving an antitrust exemption to limit budgets and spending — something the governing body is already seeking in Congress to control athlete NIL regulations — and 62% believe sports budgets should be capped. 

However, the majority of Division I officials also believe that football and men’s basketball athletes should be considered amateurs, meaning they would not be able receive wages from athletic departments. Survey data also showed that Division I officials believe it’s essential that all Division I schools remain eligible for the same men’s basketball tournament.

The survey also found that officials across the board shared disdain for the NCAA’s current organizational and governing structure. Only 31% of total respondents said they were happy with the NCAA’s current governing model, with 48% of Power 5 officials expressing displeasure. Less than a quarter believed the NCAA Enforcement policies are successful, and 61% agree commissioners have more influence over NCAA governance than presidents.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Apr 11, 2025; Sacramento, California, USA; Los Angeles Clippers guard Trentyn Flowers (9) before the game against the Sacramento Kings at Golden 1 Center

NCAA Won’t Grant Eligibility to Players With NBA Contracts

The NCAA “will not” grant eligibility to players who’ve signed NBA contracts.
Dec 1, 2025; Foxborough, Massachusetts, USA; New England Patriots wide receiver Stefon Diggs (8) runs after a catch during the first quarter against the New York Giants at Gillette Stadium.

Stefon Diggs Faces Assault, Strangulation Charges

Diggs’s attorney said the alleged incident “did not occur.”
Ohio State Buckeyes head coach Ryan Day, right, and Miami (FL) Hurricanes head coach Mario Cristobal shake hands behind the Field Scovell Trophy after talking to media during a Cotton Bowl press conference at AT&T Stadium in Arlington, Texas prior to their College Football Playoff quarterfinal matchup on Dec. 30, 2025.

CFP Quarterfinal Tickets Cheaper Than Campus Games—Again

An intriguing financial trend is developing in the College Football Playoff.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Cignetti and DeBoer Face Off in CFP After Huge Salary Increases

Indiana has given Cignetti three contracts in two years.
December 29, 2025

The NBA Is Closely Watching College Basketball’s Eligibility Mess

A former pick signed with Baylor last week and is immediately eligible. 
Dec 29, 2025; Waco, Texas, USA; Baylor Bears center James Nnaji (46) during warmups before the game against the Arlington Baptist Patriots at Paul and Alejandra Foster Pavilion.
December 30, 2025

Coaches ‘Just Want to Know the Rules’ on NCAA Eligibility Chaos

College coaches blasted the NCAA after revealing its recent eligibility stance.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
NCAA Football: CFP National Playoff First Round-Game 2-Miami at Texas A&M
December 29, 2025

The $6 Million CFP Quarters Get Clean TV Window Without NFL

Thanks to the CFP contract, the New Year’s Six bowls will host.
December 28, 2025

Tom Izzo on Baylor Signing Pro Player: ‘Shame on the NCAA’

Michigan State’s coach blasted college basketball’s latest trend.
Sep 13, 2025; Laramie, Wyoming, USA; Utah Utes head coach Kyle Whittingham before the game against the Wyoming Cowboys at Jonah Field at War Memorial Stadium.
December 26, 2025

Michigan Hires Utah’s Kyle Whittingham as Head Coach

Whittingham spent the past 21 seasons at Utah.
December 25, 2025

From NBA Draft Pick to College Center: James Nnaji Joins Baylor

Several former professionals have chosen to play in the NCAA this year.