Thursday, April 16, 2026

Kentucky Derby: Where The Rich Come to Play

Jerry Lai-USA TODAY Sports/Design: Alex Brooks

The Kentucky Derby is known as the “most exciting two minutes in sports,” and it’s also one of the most expensive.

Wagers on the race were down to $79.4 million last year — less than half of the $165.5 million bet in 2019 — but the event remains a cultural statement for high-net-worth individuals.

  • The most exclusive hotels go for more than $20,000 a weekend.
  • The Mansion, an invite-only club that opened in 2014, features a Chanel makeup artist in the women’s bathroom and a $1,000 mint julep cocktail.
  • Millionaires Row has been an exclusive, interior dining room since 1966, starting at $36,000 per table.

For fans indulging in the event’s more luxurious elements, there’s a good chance of running into the world’s wealthiest. Horse owners include William Strauss, co-founder of ProFlowers, which sold to Formula One and Atlanta Braves owner Liberty Media for $477 million in 2005.

Sheikh Mohammed, vice president and prime minister of the United Arab Emirates, also owns a horse racing in the Derby, but complaints have been filed to pull his horse from the race after reports surfaced of his involvement in human rights abuses, including the disappearance of his own daughter.

Though millions are spent on attendance, drinks, and gambling, valet workers — essential to the event’s logistics — get paid $16 an hour. They protested earlier this week in demand of a fair union contract.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.

Pile of Famous Athletes Quietly Invested in Kalshi Months Ago

WNBA stars Diana Taurasi and Breanna Stewart are among the group.
Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.