Thursday, October 22, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Brewers’ Underpaid Ace Takes World Series Spotlight

The hard-throwing pitcher becomes a World Series focal point.
Oct 10, 2026; Dallas, Texas, USA; Texas Longhorns quarterback Arch Manning (16) looks on before the game between the Sooners and the Longhorns at Cotton Bowl. Mandatory Credit: Jerome Miron-Imagn Images

Arch Manning’s Slump Clouds His Draft Stock, Texas’s Investment

Draft analysts now question whether Manning should declare—or transfer.

NFL Could Soon Let TV Viewers Watch, Hear Instant Replay Reviews

The NFL could follow the ACC, Big 12, and Big Ten’s lead.
Kentucky's Jason Patterson (26) gets by Oklahoma's Owen Heinecke (38) in the second half of the college football game between the University of Oklahoma Sooners (OU) and the Kentucky Wildcats at Gaylord Family — Oklahoma Memorial Stadium in Norman, Okla., Oct., 17, 2026.
First at FOS

Inside the First College Sports Super PAC

The PAC launched last month and hasn’t yet reported any donations.
podcast thumbnail mobile
Front Office Sports Today

10/22/26 – Rays-Brewers Can’t Stop Lockout, $771 to Watch NBA, Jaguars Fans’ Afterlife

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Zach Lowe Sean Fennessey The Ringer

Substack CEO: No Deal With The Ringer, Even as Talent Flocks to Platform

Zach Lowe is the latest Ringer talent to launch a Substack newsletter.
NBC Sports Logo
October 22, 2026

Comcast-NBCUniversal Split Comes With $1B Cost, Layoffs

The NBC Sports parent company will take on a hefty restructuring charge.
Troy Aikman
October 22, 2026

Examining Troy Aikman’s Options After J.J. Watt-CBS Deal 

Aikman has yet to receive a formal offer to return to ESPN.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 22, 2026

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.
Aug 3, 2024; Canton, OH, USA; Houston Texans former defensive end J.J. Watt in attendance at the Class of 2024 Pro Football Hall of Fame enshrinement ceremony at Tom Benson Hall of Fame Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports
October 22, 2026

NFL TV’s Analyst Market Tightens as CBS Extends JJ Watt

Watt is officially Tony Romo’s full-time replacement at CBS.
Oct 15, 2026; Los Angeles, California, USA; MLB on Fox broadcasters Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter during game four of the NLCS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 22, 2026

Fox, MLB Look to Counter Lower World Series Expectations

MLB is riding a wave of postseason audience expansion.
October 21, 2026

NFL Claims ‘No Concern’ About Aikman’s Issues With Buck, ESPN

Aikman’s contract expires after the Super Bowl.