Tuesday, July 7, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

FIFA Quietly Suspended U.S. Soccer Officials Before Belgium Match

U.S. Soccer confirmed the suspensions but did not comment.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports
July 7, 2026

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.
July 5, 2026

Nielsen Prepares Another Major Shake-Up in Sports TV Ratings

Big impacts are again coming to sports media.
Matt Miller ESPN
July 3, 2026

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images
July 3, 2026

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams’s status for doubles remains in question.