Saturday, November 7, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 1, 2025; Pasadena, CA, USA; Helmets at the line of scrimmage as Oregon Ducks long snapper Luke Basso (43) snaps the ball against the Ohio State Buckeyes during a CFP Quarterfinal at Rose Bowl Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Big Ten’s $49M NIL Cap Looms Over Ohio State–Oregon Matchup

Ohio State and Oregon each have estimated $50 million rosters this season.

College Football’s Loaded Saturday Sets Up Huge Day for ABC, ESPN

The networks will broadcast five top-25 matchups Saturday.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS

Dianna Russini Set to Return to Media: What We Know

Russini’s new content is expected to be sponsored by gambling operators.

How the Risk-Averse NFL Learned to Love Trades

The NFL once was practically a no-trades league. 
podcast thumbnail mobile
Front Office Sports Today

11/6/26 – LIV Golf Is Over, LeBron vs. Bron AI App, Pegula’s Hot-Mic Moment

0:00

Featured Today

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar
Exclusive

ESPN Warns Talent About Insider Betting on Prediction Markets

The guidelines were sent to on-camera talent at the end of October.
ESPN analyst Pat McAfee broadcasts live from the sidelines of Acrisure Stadium in Pittsburgh, PA prior to the start of the Pittsburgh Panthers vs Notre Dame Fighting Irish game on November 15, 2025.
Opinion
November 5, 2026

How Did Pat McAfee Get So Polarizing?

Some of the criticism is self-inflicted. Some of it is unfair.
Sep 21, 2025; Foxborough, Massachusetts, USA; Former New England Patriots wide receiver Julian Edelman during halftime at Gillette Stadium. Mandatory Credit: Brian Fluharty-Imagn Images
November 5, 2026

Julian Edelman: Foxborough ‘Will Be Rocking’ for Tom Brady’s Return

Brady will be calling a Patriots game for the first time.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 4, 2026

College Football TV Ratings Remain Down 11% Through October

Four games total have drawn an audience of 10 million or higher.
Oct 31, 2026; San Francisco, California, USA; Golden State Valkyries players hold the trophy after winning the 2026 WNBA Finals against the Atlanta Dream at Chase Center
November 3, 2026

WNBA Finals Game 7 Draws 3.3M Viewers

The series averaged nearly 1.9 million viewers, the most for a Finals.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
November 3, 2026

ESPN Hires The Athletic Editorial Director Sergio Gonzalez

The move comes three months after ESPN eliminated Roxanna Scott’s editor-in-chief role.
Clemson quarterback Cade Klubnik (2) talks to CW sports after the game at Memorial Stadium in Clemson, S.C. Saturday, November 22, 2025.
First at FOS
November 3, 2026

The CW Eyes TNT Sports Rights and More CFP Games

TNT Sports’s portfolio includes the NHL, MLB, and French Open.