Friday, April 10, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pile of Famous Athletes Quietly Invested in Kalshi Months Ago

WNBA stars Diana Taurasi and Breanna Stewart are among the group.
Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.
Apr 9, 2026; Augusta, Georgia, USA; Sam Burns putts on the 15th green during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images

Amazon Passes Masters Test During Debut

Prime Video streamed two hours of coverage Thursday afternoon.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
April 9, 2026

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.
April 9, 2026

NFL Faces DOJ Investigation With Media-Rights Battle Heating Up

Washington’s growing scrutiny of the league is deeply layered.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 8, 2026

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
April 8, 2026

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.
April 8, 2026

Women’s Title Game Draws 9.9M Viewers, Third-Highest Since 1989

Last year’s title game drew 8.5 million viewers.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
April 7, 2026

Mike Vrabel: Photos With Dianna Russini Are ‘Completely Innocent’

A social media post with the photos attracted two million views.