• Loading stock data...
Tuesday, March 3, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jamie Little interviews Michael Jordan

How Fox’s Jamie Little Became the Michael Jordan Whisperer

The Fox Sports pit reporter has become Michael Jordan’s go-to NASCAR interviewer.
Brandon Johnson

Chicago Makes Last-Ditch Push to Keep Bears

Political division remains in Illinois as stadium deliberations continue. 
Trump and Infantino

Seven Biggest Questions for World Cup With 100 Days Until Kickoff

Iran’s participation, federal funding, and Fan Fest logistics are all still unknowns.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

ESPN Exec: Caitlin Clark Is ‘Gateway Drug’ to Women’s Sports 

ESPN said Clark drew fans but growth extends beyond her star power.
Speaking to Front Office Sports, Chad 'Ochocinco' Johnson revealed why he stood by Shannon Sharpe following his sexual assault allegations.
March 2, 2026

Chad ‘Ochocinco’ Johnson Reveals Why He Stood by Shannon Sharpe

Johnson said sticking by the Hall of Fame tight end was “an easy decision.”
CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. Photo:
March 2, 2026

Paramount Plans to Merge Streaming Service with HBO Max After WBD Deal..

The combined service will start with about 200 million subscribers.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.
February 28, 2026

How Much of UFC White House Bonanza Will Air on CBS?

Dana White publicly indicated the show will have a presence on CBS.
Feb 6, 2026; San Francisco, CA, USA; Pat McAfee on the Pat McAfee Show set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
opinion
February 27, 2026

Nobody Is Playing Guest Game Better Than Pat McAfee

McAfee makes clear to guests he’s on their side.
CBS Sports
February 27, 2026

What a Paramount-WBD Sports Portfolio Would Look Like

The combined entity would hold rights to nearly every major U.S. pro league.
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.
February 27, 2026

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.