Monday, July 20, 2026

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance for Saturday’s race. The crowd of 147,406 at Churchill Downs was down almost 6% from 2024.

The Courier-Journal

The Kentucky Derby drew its best TV audience since 1989, as 17.7 million viewers tuned into Saturday’s race on NBC and Peacock. That’s up 6% from last year’s audience of 16.7 million.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty, who entered Saturday with the second-best odds of winning (5–1), narrowly defeated Kentucky Derby favorite Journalism (3–1). That’s up 8% from the peak audience of 20.1 million in 2024. Larry Collmus called his record-breaking 15th consecutive Kentucky Derby for NBC on Saturday.

Sovereignty earned the $3.1 million first-place prize for owner Godolphin, the thoroughbred horse racing and breeding operation of the Maktoum family, who are the rulers of Dubai. Typically, jockeys and trainers are each paid out 10% of the winnings.

Place Your Bets

The Kentucky Derby set yet another record for betting handle, despite a noticeable dip in attendance. The crowd of 147,406 at Churchill Downs was down almost 6% from 156,710 last year, which was the largest attendance number at the Kentucky Derby since 2018. Rainy weather over the weekend created damp and cold conditions in Louisville, including an especially muddy racetrack and infield, which is where some of the most affordable tickets allow access.

But that didn’t stop bettors at the track and home from getting in on the action. 

Churchill Downs announced that wagering from all sources on the entire day of races at the Kentucky Derby totaled $349 million, breaking the previous record of $320.5 million set in 2024. When the entire week of races is factored in, that rises to $473.9 million, also a record.

Betting on the Kentucky Derby itself totaled a record $234.4 million, besting last year’s sum of $210.7 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.

Spain Beats Argentina in Extra Time to Win Its Second World Cup

Spain wins the World Cup after breaking through against Argentina in extra time.
July 14, 2026; Arlington, Texas, U.S.; France's Adrien Rabiot in action with Spain's Rodri. Mandatory Credit: Maria Lysaker-Imagn Images

2030 World Cup Media Rights Race Already Taking Shape

Fox, ESPN, and Netflix have emerged as likely suitors.
Soccer Football - FIFA World Cup 2026 - Final - Argentina Training - Red Bulls Academy, Morristown, New Jersey, U.S. - July 18, 2026 Argentina players during training

Heavy Flooding, Poor Air Quality Loom Over World Cup Final

Argentina trained outside in rain and smoke while Spain stayed inside.
podcast thumbnail mobile
Front Office Sports Today

7/20/26 – Spain Wins World Cup, Open Championship Controversy, McGregor Timeline

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Dec 14, 2025; Inglewood, California, USA; Fox broadcaster Tom Brady is seen prior to the game between the Detroit Lions and the Los Angeles Rams at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Opinion

Publicity Stunts Are Hurting the Tom Brady Brand

Brady and Logan Paul escalated their “feud” over the weekend.
Gilbert Arenas Podcast Playmaker
Exclusive
July 17, 2026

Gilbert Arenas Podcast Lands at Playmaker After Underdog Exit

Arenas recently departed Underdog after three years.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 17, 2026

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 13, 2026; Philadelphia, PA, USA; Tampa Bay Rays third baseman Junior Caminero (13) bats in the second round of the All Star-Home Run Derby at Citizens Bank Park.
July 17, 2026

Home Run Derby Ratings Drop 7% on Netflix

The event’s pivot to streaming results in a slightly lower average audience.
Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.
July 16, 2026

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
Nate Burleson Front Office Sports
July 16, 2026

Nate Burleson: ‘I’d Gladly Take a Pay Cut’ for CBS to Hire Travis Kelce

Burleson also had high praise for CBS’s hiring of Russell Wilson.