• Loading stock data...
Monday, June 30, 2025
    More
    Media

    Kansas-North Carolina Averages 18.1 Mil

    • But Kansas’ come-from-behind win still trailed Duke-UNC Final Four Semifinal.
    • Duke-UNC averaged 18.5 million viewers on Saturday night.
    By
    Apr 05, 2022 | 08:19 pm
    UPDATED Feb 11, 2023 | 01:44 am
    Kansas-UNC national title game.
    Bob Donnan-USA TODAY Sports

    Turner Sports and CBS Sports’ coverage of Monday night’s NCAA Men’s Basketball National Championship Game between Kansas and North Carolina was the most-watched ever on cable TV. 

    But Kansas’ come-from-behind 72-69 win over UNC was actually beaten in the TV numbers by the Tar Heels’ previous Final Four win over rival Duke.

    Airing across TBS, TNT and truTV, Kansas-North Carolina delivered a total audience delivery of 18.1 million viewers — up 4% over last year’s Baylor vs. Gonzaga championship.  

    Despite featuring the biggest halftime comeback in championship game history, Kansas-UNC still trailed the 18.5 million average viewers posted for the UNC-Duke National Semifinal on Saturday night.

    Monday night’s men’s championship capped a strong TV performance for this year’s March Madness.

    The 2022 NCAA men’s tournament averaged 10.7 million viewers across 67 game telecasts. That’s up 13% from last year.

    The NCAA’s March Madness social handles posted a 58% increase across the tournament, including a 33% boost for the Championship Game.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    College Sports Revenue-Sharing Underway As More Changes Loom
    July 1 marks the first day schools can directly pay players.
    Jun 24, 2025; Arlington, Texas, USA; Dallas Wings guard Paige Bueckers (5) controls the ball as Atlanta Dream guard Maya Caldwell (33) defends during the first half at College Park Center.
    by

    Paige Bueckers Eyes Expanded Season, ‘Rightful Pay’ in New CBA
    “The respect, attention, the accessibility—you see everything growing.”
    Mar 23, 2025; Raleigh, NC, USA; Baylor Bears guard Jeremy Roach (3) reacts after a play during the first half against the Duke Blue Devils in the second round of the NCAA Tournament at Lenovo Center.
    by

    Power Four Put Finishing Touches on How Revenue Sharing Era Will Work
    The agreement stipulates that schools can’t sue to challenge any terms of the settlement.
    by

    Cooper Flagg Goes No. 1 to Dallas, Capping Mavs’ Rapid Rebuild
    The expected selection extends a wild turn of events for Dallas. 

    Featured Today
    by

    The Battle Over Wimbledon’s Ambitious Expansion Plan
    A classic NIMBY standoff on one of the most hallowed grounds in sports.
    Seattle Rough & Tumble
    June 28, 2025

    Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed
    Some women’s sports bars are cashing in. Others are clawing for funding.
    June 27, 2025

    Shitposters Have Taken the Reins of Pro Sports’ Official Voices
    Meet the social media pros turning sports teams into internet trolls.
    Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
    June 26, 2025

    Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness
    No pro trophy tour compares to the NHL’s three-month global victory lap.

    More in Media
    Leo Messi
    by

    TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings
    TNT Sports carries about a third of matches in the U.S.
    June 23, 2025

    NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%
    Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
    June 24, 2025

    Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season
    ESPN will carry seven more Indiana Fever games this year.
    Sponsored

    Hottest Matchups Following NFL Schedule Release
    The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
    June 19, 2025

    Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals
    Game 7 could boost NBA Finals ratings after a slow start this year.
    June 17, 2025

    Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.
    U.S. viewership fell while Canadian audiences for the event rose slightly.
    June 17, 2025

    Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience
    Streaming hits another critical milestone in an accelerating media transition.
    June 17, 2025

    Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up
    The TNT Sports parent company retools its executive pay after shareholder pushback.