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Sunday, July 14, 2024

Kansas-North Carolina Averages 18.1 Mil

  • But Kansas’ come-from-behind win still trailed Duke-UNC Final Four Semifinal.
  • Duke-UNC averaged 18.5 million viewers on Saturday night.
Kansas-UNC national title game.
Bob Donnan-USA TODAY Sports

Turner Sports and CBS Sports’ coverage of Monday night’s NCAA Men’s Basketball National Championship Game between Kansas and North Carolina was the most-watched ever on cable TV. 

But Kansas’ come-from-behind 72-69 win over UNC was actually beaten in the TV numbers by the Tar Heels’ previous Final Four win over rival Duke.

Airing across TBS, TNT and truTV, Kansas-North Carolina delivered a total audience delivery of 18.1 million viewers — up 4% over last year’s Baylor vs. Gonzaga championship.  

Despite featuring the biggest halftime comeback in championship game history, Kansas-UNC still trailed the 18.5 million average viewers posted for the UNC-Duke National Semifinal on Saturday night.

Monday night’s men’s championship capped a strong TV performance for this year’s March Madness.

The 2022 NCAA men’s tournament averaged 10.7 million viewers across 67 game telecasts. That’s up 13% from last year.

The NCAA’s March Madness social handles posted a 58% increase across the tournament, including a 33% boost for the Championship Game.

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