Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

July Promo Spotlight

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

A look back at some of the best promotions in sports.

The replica USS Mariner, given away by the Seattle Mariners on 7/29, has a backstory that helped make it one of the best promotions in July. Image via

Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you.

Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. From ticket specials to giveaways, promotions are a great way to engage fans and give them a little “something extra.”

With the summer getting hotter, sometimes you have to “think cool thoughts.” A lot of July’s giveaways certainly help with that. Check out what fans across baseball were able to take home to help them survive the summer heat!

Kingdome/Safeco Field Snow Globes — Seattle Mariners, 7/7:

Not a lot of teams do snow globe giveaways, so it’s fun to see what theme and design teams use when they give one away. What I really like about this giveaway is that it was essentially a “mystery snow globe” giveaway. The Mariners ordered 10,000 Kingdome snow globes and 10,000 Safeco Field snow globes to honor the two stadiums the team has played in. Fans didn’t know which snow globe they got until they opened the box. There was even a “snow globe trading table” available if fans wanted to swap the one they got for the other. This is a clever move by the Mariners, which I’m sure other teams took note of.

Image via

Ode to Tommy John Surgery Elbow Statue — Potomac Nationals, 7/8:

Tommy John is one of the most unfortunate things that can happen to a pitcher. But as unlucky as the injury is, the Potomac Nationals found a great promotion for it. I love that the team decided to base a promotion on the injury, something nobody else has thought of. The best part, though, is that it has a removable UCL.

Jeff Samardzija Shark Snow Globe — San Francisco Giants, 7/8:

Another great snow globe that displays the creativity and versatility they can have. I love how the Giants incorporated Samardzija’s nickname “The Shark” by adding a fin to the top and having gray as the prominent color.

Images via

Infielders Bottle Stopper Set — Baltimore Orioles, 7/22:

It’s hard to go wrong with a drink accessory giveaway but finding a way to differentiate it from others can be tricky. It was a great move by the Orioles to give fans a set of bottle stoppers instead of just one. I also think it was creative to use their infielders and put them in the different uniform combinations. Cheers to this giveaway!

Images via

DJ Kitty Onesie — Tampa Bay Rays, 7/22:

DJ Kitty took Tropicana Field by storm back in 2010, and the Rays have had phenomenal promotions for the mascot ever since. This year’s giveaway takes the cake. In one of the most ridiculously amazing giveaways, fans were able to get a DJ Kitty onesie, complete with a hood and tail. However, the best part of the promotion is the video of pitcher Erasmo Ramierez dancing while wearing the onesie. The only thing missing is a mic drop.

Replica USS Mariner — Seattle Mariners, 7/29:

Throughout their 40th Anniversary celebration, the Mariners have had many promotions centered around prominent players or characteristics from each decade. This one of the USS Mariner might be their best one. A little history — back in the 80’s, the USS Mariner was “moored” behind the centerfield wall of the Kingdome and fired a cannon after the National Anthem and every Mariners home run. It’s a quirky, but lovable boat, and was well-received by fans when the replica statue was announced as a giveaway.

Image via

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

Copy Link
Link Copied
Link Copied

What to Read


Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Rob Manfred Gets Extension Amid MLB's Resurgence

Current MLB commissioner to stay in place until at least January 2029
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.
Toronto Blue Jays first baseman Vladimir Guerrero Jr. before the 2023 MLB Home Run Derby.

MLB Home Run Derby Draws Lowest Viewership in Five Years

The 2023 Derby averaged 6.11 million viewers across ESPN and ESPN2.
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV's celebrity marketing campaign.
al michaels and kirk hergstreit
September 15, 2022

Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'

'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA's Latest Floating Court Hits London's River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA's Social Media King

Steph Curry isn't only dominating on the court, he's become the king of the NBA's social and digital push.
June 7, 2022

The NBA Continues to Dominate the Social Media Space

The NBA seemingly capitalizes in the digital and social space more than most leagues. Here's some of the data from the Finals.