• Loading stock data...
Sunday, December 8, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Juan Soto Leads MLB’s Offseason Frenzy, Chasing $600M Deal

Action is heating up in baseball’s offseason player market, with big moves expected to quickly follow the Thanksgiving holiday. 

Juan Soto
Jayne Kamin-Oncea-Imagn Images

Major League Baseball’s hot stove period of offseason player signings, which has suffered through a more languid pace in recent years, is already beginning to take on a different cadence this year.

Free-agent outfielder Juan Soto, by far the biggest prize on the market, has already received five offers, according to multiple reports. He remains poised to sign a deal for more than $600 million, representing at least the second-largest player contract in U.S. sports history, and perhaps the largest in present-day value depending on the amount of deferrals involved. 

Those initially interested teams are believed to be the Blue Jays, Dodgers, Mets, Red Sox, and Yankees, though it’s possible that the pursuit of Soto will include both additional teams and updated offers from this initial group. It’s also expected Soto will pick a team by mid-December, soon after the completion of baseball’s winter meetings, if not sooner—highlighting a player market that is expected to heat up significantly after Thanksgiving.

On Tuesday, Soto teased the rising expectations around his forthcoming contract with an Instagram Reel promising “the announcement you’ve been waiting for.” The news, however, was a new marketing deal with beverage brand Celsius. 

The struggling Angels, meanwhile, are attempting to reverse an ugly 99-loss season in 2024 that was the worst in franchise history with a flurry of mid-tier signings. In just the last three weeks, the Arte Moreno–owned club has picked up pitchers Yusei Kikuchi and Kyle Hendricks, catcher Travis d’Arnaud, and shortstop Kevin Newman, committing $80 million in the process.

The initial movement, though still a prelude of many bigger moves to come, contrasts with recent offseason markets in which many big names waited until after the start of spring training in February to sign their deals. There is also a further bump to come starting in mid-January when star Japanese pitcher Roki Sasaki is due to hit the international player market

Underlying Trends

There are a series of key factors contributing to the different pacing for this year’s player market. The later moves last year for a series of players, particularly those represented by super-agent Scott Boras, resulted in some notable misfires in on-field performance. 

This year, the historic Soto outlay will both fundamentally reshape the budget for the team that signs him and influence the rest of the player market.

Additionally, the ongoing turbulence of the local sports media landscape—even after the recent resolution of Diamond Sports Group’s bankruptcy—could fuel a monetary crunch among many MLB teams, and in turn, create a tighter market for some mid- and lower-tier free agents. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Las Vegas Doubles Down on Sports With $1.75B Ballpark and NBA Arena

Ballpark and arena projects in the booming sports market receive key approvals.

Rays Reversal: St. Pete Approves $287M Stadium Bond Package

The approval gives the embattled project a big dose of resurgent energy.

‘This Is a Big Deal’: SEC Defends Championship Amid CFP Debate

Neither Texas nor Georgia appears at risk of missing the Playoff.
Luis Severino

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.

Featured Today

Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Jewell Loyd

Jewell Loyd Asks Out of Storm After Investigation Finds No Wrongdoing

Loyd reportedly filed the complaint of harassment and bullying by the coaches.
Oct 14, 2024; Bronx, New York, USA; New York Yankees outfielder Juan Soto (22) hits a solo home run during the third inning against the Cleveland Guardians in game one of the ALCS for the 2024 MLB Playoffs at Yankee Stadium.
December 4, 2024

Juan Soto’s $600M Free-Agent Saga Nears Endgame: The Finalists?

The coveted free-agent outfielder remains poised to sign a historic deal.
December 5, 2024

Hamilton’s Mercedes Era Ends in F1 Finale Amid Rising Tensions, Drama

Hamilton delivered eight constructors’ and six drivers’ championships for Mercedes.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Kyrie Irving
December 3, 2024

Therapist Sues Kyrie Irving Over $400K Bill After Death at Family Retreat

The suit says she was stiffed on bills for a 150-person retreat.
Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.
November 28, 2024

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.
Conor McGregor speaks to press on the red carpet before the premiere of Road House at the Paramount Theatre in Austin, Texas on the first day of South by Southwest, Friday, March 8, 2024. McGregor plays the character "Knox" in the movie.
November 26, 2024

Two Big Brands Drop Conor McGregor After Rape Civil Verdict

McGregor’s whisky brand won’t feature him going forward.
November 25, 2024

Mo Salah–Liverpool Saga Puts Saudi Arabia Back in Soccer Spotlight

The striker’s upset he hasn’t received an offer for a contract extension.