In 2017, Nike replaced Adidas as the official uniform maker in an eight-year deal worth a reported $1 billion, a 245% increase from the previous deal. Nike also holds the on-field rights to the NFL and MLB jerseys.
The Charlotte Hornets, owned by Michael Jordan, have been the only NBA team to feature the Jumpman logo on its jersey, which dates back to when the Nike deal began. The logo was also used on the last three NBA All-Star Game jerseys. It is also used across other sports on performance gear by certain college teams and French soccer club Paris Saint-Germain.
Having Jordan Brand featured more heavily across the NBA has been a priority for Nike since signing the league deal. Roughly 7% of NBA players wear Jordan sneakers. Russell Westbrook, Chris Paul, and newly signed Zion Williamson are some of the players that have exclusive sneaker deals with the brand.
Jordan Brand has also been one of the few bright spots for Nike in recent months. Across Nike’s 2020 fiscal year, Jordan Brand had $3.6 billion in revenue, up 15% year-over-year. Revenues for Nike as a whole fell 4% to $37.4 billion over the same period.
