JD Sports Adds Women's Fashion Platform to Portfolio

    • JD Sports has reportedly purchased a majority stake in Missy Empire.
    • Missy Empire is an online fashion retailer for women.

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After raising $634 million for future acquisitions in February, JD Sports has reportedly purchased a majority stake in Missy Empire, an online fashion retailer for women. 

Terms of the deal weren’t disclosed, but Missy Empire generated $29.8 million in revenue last year.

Despite new ownership, the online retailer will continue to run as a separate brand. Its sportswear collection, Missy Sport, could hit brick-and-mortar stores and JD Sports websites next year. 

JD Sports’ latest move comes as no surprise, as its portfolio has expanded considerably over the past year. 

  • Acquired California-based Shoe Palace for $325 million. The footwear company has 167 U.S. stores and stocks brands including Puma, Nike, New Balance, and Jordan. 
  • Purchased a 60% stake in sportswear seller Marketing Investment Group, which operates over 410 retail stores and websites across nine countries in Central and Eastern Europe. 
  • Bought Manchester-based clothing retailer Oi Polloi. The company stocks several brands including Levi’s, Stone Island, adidas, and Reebok. 
  • Acquired Baltimore-based lifestyle retailer DTLR Villa for $495 million. The company has more than 254 stores across 19 states. 

JD Sports’ acquisition frenzy is starting to pay off. 

With more than 2,600 stores worldwide, JD Sports has generated roughly $7.3 billion in revenue so far this year, already surpassing 2020 revenue of $7.2 billion.