• Loading stock data...
Friday, August 22, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Cryotherapy Meets Jaylon Smith’s Crucial Three C’s

Jaylon Smith Cryotherapy
Photo Credit: Matthew Emmons-USA TODAY Sports
Jaylon Smith Cryotherapy

Photo Credit: Matthew Emmons-USA TODAY Sports

Cryotherapy has entered Dallas Cowboys linebacker Jaylon Smith’s life in a big way.

Smith was introduced to the low-temperature recovery technology during his breakout 2018 campaign, and he credits his on-the-field success in part to the process. Now, the third-year pro is going all in and investing in Houston-based iCRYO in a move that Smith said aligns with his investing philosophy: the three C’s.

For Smith to invest in any partnership, he needs a potential deal to have the right character, chemistry and competence.

READ MORE: Trio of NFL Players Work Together for A Dunkin’ Retirement

“If you align on those three, and it fits with everything I’m trying to do from a brand and capital standpoint long term, I’m in,” Smith said. “That’s what they possessed.”

Along with becoming an equity partner, Smith hopes he can help be a major part of the branding for iCRYO moving forward.

“Just to get the word out about cryo,” he said. “It’s something that’s been around, but not everyone has experienced it. I can be a voice, a face, for cryo and iCRYO. I just love what it does from a healing standpoint relieving muscle pain, sprains, swelling.

“Cold therapy is wonderful, and I believe everyone should be doing it, not just athletes. It’s an energizer in overall life.”

Smith discovered the practice last year at the Cowboys’ practice facility. Now that he’s a regular user, he wishes he would have discovered it earlier. During his junior season at Notre Dame, Smith suffered a brutal knee injury in the Fiesta Bowl that required an intensive rehabilitation regime. He plummeted from a likely top-five draft pick in the 2016 NFL Draft all the way down to 34th, ultimately missing his entire season.

Smith debuted in 2017 and partly credits his cryotherapy discovery for his standout second season, during which he recorded 121 tackles and was named 2018 Pro Football Focus’ Breakout Player of the Year. With the physical demands of football, Smith said the cryotherapy helps him recover much faster than traditional ice baths.

“The sport I play, in the NFL, it’s a very physical and violent game,” Smith said. “Availability is everything. It’s all about how fast you can recover.”

Smith’s investment is more than just an endorsement deal or some money; he’s putting his money where his mouth is, said Kyle Jones, iCRYO COO and co-founder. Jones opened the first company’s retail location five years ago and has since sold “a couple dozen” franchise locations, grabbing a significant market share in a relatively new industry that could reach $5 billion by 2024.

The two hit it off during the 2018 holiday season at a Boys and Girls Club event, and as they teamed up it became clear to Jones that, given Smith’s injury history, this investment was personal.

“He’s shown nothing but serious involvement,” Jones said. “He wants to know the science, get involved with the business. He’s very hands on.”

Beyond his position as an equity partner focused on providing brand awareness support, Jones expects Smith to own several franchises in the near future.

Smith has always wanted to be an entrepreneur, and this entry into the cryotherapy space is not his first business endeavor. He also started an eyewear line called CEV Eyewear, a venture he enjoys both for his love for eyewear as well as the brand’s name, Clear Eye View, signifying the sort of focused approach he believes everyone should have for life. Beyond his own businesses, Smith said he’s always looking to allocate a portion of his money into real estate, private equity and venture capital investments when possible.

As an NFL player, Smith understands he has access to opportunities many other aspiring entrepreneurs don’t have. He’s hoping to capitalize on them as much as he can before those advantages go away while learning as much about business as he can when he’s not on the field.

READ MORE: Jake Plummer Carries Quarterback Lessons into the Startup World

“I want to maximize the platform of being a professional athlete,” he said. “You’re granted with stature and stardom, and you can leverage the impact and influence for access and connections.”

Smith is only two years removed from the injury that many expected to end his career and remains cognizant of how quickly football can be taken from him. Off the field, like many other modern professional athletes, Smith is already looking beyond the horizon, looking to set up his post-playing days.

“Whenever I’m not playing, I have a love and desire for entrepreneurship,” he said. “I’ll continue to dive into that and educated myself and my peers, providing access to people I love and people who deserve opportunities.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Nov 30, 2017; Arlington, TX, USA; General overall view of the Dallas Cowboys logo at midfield during an NFL football game between the Washington Redskins and the Cowboys at AT&T Stadium.

Arlington Pays Off Its Cowboys Stadium Debt 10 Years Early

Another major NFL venue retires its public debt far ahead of schedule.

Featured Today

Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
Schultz of Israel-Premier Tech
August 12, 2025

Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

The world’s most elite athletes are eating like first graders.
Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field
August 9, 2025

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
August 20, 2025

Struggling Kyle Tucker Benched Shortly After $600M Contract Buzz

The Cubs take action with their star outfielder ahead of his free agency.
August 20, 2025

Tony Hawk Finds His Enduring Fame ‘Baffling’

The skateboarder said it’s “still kind of a shock” to be recognized.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
August 20, 2025

Sophie Cunningham Receives 3rd WNBA Fine for Criticizing Refs

This is Cunningham’s third fine in about a month.
Daniel Jones
August 20, 2025

Vikings Set to Benefit from Colts Making Daniel Jones Starter

Jones never played a snap for Minnesota.
Aug 17, 2025; Uncasville, Connecticut, USA; Connecticut Sun center Tina Charles (31) and Indiana Fever guard Sophie Cunningham (8) work for the ball in the first half at Mohegan Sun Arena.
August 19, 2025

Sophie Cunningham’s Torn MCL Yet Another Fever Setback

The Fever guard is out for the remainder of the season.
August 18, 2025

Alcaraz Wins Record Prize in Cincinnati As Sinner Drops Out

The US Open starts on Aug. 24.