• Loading stock data...
Tuesday, July 1, 2025

Jay Bilas Basketball Skills Camp Gets Boost From Under Armour

Bilas enjoying a few moments with the campers. (Photo via Centerfold Agency)

*Centerfold Agency is a Proud Partner of Front Office Sports

Jay Bilas and Under Armour have become quite the on-court tandem.

Every June, the popular ESPN analyst humbly hosts his basketball skills camp for high school players, up-and-coming coaches, and recruits in Charlotte, N.C. The camp — marked by a positive, underlying mission of team and individual development — has undergone a new, elegant rebrand of its design, thanks in part to a partnership with Centerfold Agency, and Under Armour, the mega footwear, sports, and apparel company.

Unlike any other summer basketball camp, the Jay Bilas Skills Camp stands out in one main way: instruction.

“We believe that the thing that sets us apart is our instruction,” said John Searby, Jay Bilas Skills Camp director. “This isn’t an ‘exposure camp.’”

With assertion from Bilas and Paul Biancardi, among many other prominent basketball figures, it receives well-deserved attention and proves to be a legitimate testing ground of talent and character for college basketball hopefuls.

“Our mission is about educating young men both on and off the court,” Searby said. “Basketball has given Jay and me way more than we can ever give back and most of it is through relationships and life lessons. We want to make kids better players. We want them to become aware of their weaknesses and work to improve, and we want them to understand their strengths and play to them.”

Another benefactor of success is the Coaches Development Programs that the camp features. Searby notes the 12 head coaches have all achieved success in collegiate and professional levels, winning championships, and now give back to the campers, while bolstering their own resume. With a 3-to-1 camper to coach ratio, the camp is able to hone in on the individuals, giving each coach valued experience.

Want more content like this? Subscribe to our daily newsletter!

Along with the experience and networking did at the camp, none of it could be possible without a consistent brand recognition.

Bilas is a self-proclaimed believer in Under Armour’s mission and products, and it’s through his personal partnership with the brand that gear and branding opportunities come alive.

“Under Armour has been helping players at all levels since the company was founded,” said Bilas. “As long as I am running this camp, Under Armour is going to be my choice; it’s been nothing but beneficial.”

Under Armour has been the brand sponsor of the camp since 2016, and players and coaches alike bask in the rewards of the brand with uniforms, shoes, shirts, socks, gear bags upon more.

“What [they] get in gear, almost equals the cost of the camp — and that is just gear, not mentioning instruction and staying at the camp,” Bilas said. “The truth is, the money that is saved by Under Armour gearing the camp up allows us to have more staff.”

As a believer and brand ambassador, Bilas knows the true testament and dedication performance brands like Under Armour make in designing their product, leaving buyers satisfied and comfortable.

“When I wore the best shoes and performance gear, I felt better as a player,” Bilas said. “I can tell through watching and talking to the players, they feel empowered to perform when they are wearing the gear Under Armour has provided.”

*Centerfold Agency is a Proud Partner of Front Office Sports

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 29, 2024; Indianapolis, Indiana, USA; Detroit Pistons guard Malik Beasley (5) celebrates a shot in the second half against the Indiana Pacers at Gainbridge Fieldhouse.

Malik Beasley’s Messy Offseason Includes $2.25M Suit From Ex-Agency

The former Pistons player is not having a good summer.
Dewanna Bonner
exclusive

WNBA Cutdown Deadline Could Spur Deals for DeWanna Bonner, Emma Meesseman

The two big-name free agents could find their WNBA homes in July.
Ohio State

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.