... ...
Friday, September 18, 2026

Jaguars Land Coen in Stunning Move As NFL Coaching Carousel Nears End

The Jaguars are set to hire Buccaneers offensive coordinator Liam Coen, but not after causing a stir with how the team ultimately landed the coach.

Kim Klement Neitzel-Imagn Images

The NFL’s coaching carousel is finally winding down, but not without some unexpected—and expensive—drama.

The Jaguars announced the hire of Liam Coen and the Raiders are expected to hire Pete Carroll, leaving just the Cowboys and Saints as the final two teams still searching for their next head coaches. At one point, seven clubs were looking for head coaches—including the Bears, Jets, and Patriots.

Jumping Ship

Coen’s departure from the Buccaneers, where he was the offensive coordinator for just one season, has quickly become the most extraordinary move of this hiring cycle.

Earlier this week, Coen turned down the Jaguars and verbally agreed to an extension with Tampa Bay that would have made him the highest-paid coordinator in NFL history with a salary of nearly $4.5 million.

But then, the Jaguars fired GM Trent Baalke and asked Coen to reconsider. Jacksonville reportedly offered a contract similar to the one the Bears gave Ben Johnson (who also passed on the Jaguars, citing “the setup”), which is believed to be in the range of $13 million per year. Coen went to Jacksonville to meet with Jaguars owner Shad Khan without telling Bucs coach Todd Bowles or GM Jason Licht.

Khan is making his third head coaching hire since 2021, and Coen is set to join a different team for the sixth straight season. The Bucs will end up with a fourth offensive coordinator in as many seasons, following Dave Canales becoming head coach of the Panthers last year and Byron Leftwich’s firing the year before.

A Jagged History

Coen’s hire makes him the eighth head coach in Jaguars history (not counting interim coaches):

  • Tom Coughlin: 1995–2002 (68–60)
  • Jack Del Rio: 2003–2011 (68–71)
  • Mike Mularkey: 2012 (2–14)
  • Gus Bradley: 2013–2016 (14–48)
  • Doug Marrone: 2017–2020 (23–43)
  • Urban Meyer: 2021 (2–11)
  • Doug Pederson: 2022–2024 (22–29)

Is Age Just a Number? 

Pete Carroll, who will turn 74 in September, is returning to the sidelines on a three-year contract with the Raiders that includes a fourth-year team option. He spent the 2024 season out of coaching after the Seahawks fired him following a 14-year run that included winning Super Bowl XLVIII.

Tom Brady, a minority owner in Las Vegas, was believed to be very involved in the coaching and GM hires (the Raiders hired Buccaneers assistant GM John Spytek) alongside owner Mark Davis. The process came under scrutiny after the Raiders interviewed both Lions coordinators, Aaron Glenn and the aforementioned Ben Johnson, ahead of Brady calling Detroit’s divisional playoff matchup against the Commanders on Fox.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills wide receiver Joshua Palmer (5) runs to score a touchdown during the first half against the Detroit Lions at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images

Bills Mafia Steals the Show in $2.2B Highmark Stadium Debut

The new stadium easily transcended its league-low seating capacity.
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.

Knicks Blame ‘Mistake’ for Sky-High Ticket Prices

The team halted ticket sales and will issue partial refunds.
September 15, 2026

Ndamukong Suh Blasts Rams’ ‘Asinine’ Australia Travel Plan

The Rams traveled to a game in Melbourne just a day before kickoff.
Bhathals
September 17, 2026

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Exclusive
September 15, 2026

Carolyn Tisch Blodgett Says Giants Ownership Transfer Is Complete

The Tisch shares have been passed down.
September 14, 2026

Clippers Reverse Course and Accept NBA Punishment

Steve Ballmer said he has “sincere regrets.”
September 11, 2026

49ers Win Battle of Australia Travel Plans

The Niners blew out the Rams on Thursday.
Sep 9, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the first inning against the Cincinnati Reds at Dodger Stadium.
September 10, 2026

Ohtani Heads to Injured List as Dodgers Aim for Third Title

The two-way phenom is making a rare trip to the injured list.