• Loading stock data...
Wednesday, February 25, 2026

IOC Elects First Female, African President As Big Shifts Loom

A wide-open election to lead one of the world’s largest and most complex sports organizations has yielded a historic result. 

Geoff Burke-Imagn Images

A new and historic era in the Olympic movement is beginning as the International Olympic Committee has elected Kirsty Coventry as its next president.

The Zimbabwe native is just the 10th IOC president since its founding in 1894, and also the first woman and first African in the post. At 41, she also will be the youngest in the post since Pierre de Coubertin, founder of the modern Olympics. She will succeed the resigning Thomas Bach and will take over the reins of one of the sports industry’s largest and most influential organizations at a key precipice of change. 

The Olympics, though enjoying a significant resurgence last year in Paris, are attempting to become more inclusive and sustainable—particularly in the face of accelerating global conflict and climate change. As a result, the election of Coventry is seen as a mandate to embrace greater inclusion and athlete engagement, and pursue that in a highly complex organization that combines elements of athletics, politics, philanthropy, and the core business concerns common to any large company. 

The selection of Coventry surprisingly required just one vote, a marked divergence from the multiple rounds that had been expected going into IOC meetings this week in Greece. 

“This is an extraordinary moment,” she said in an address to IOC members after her election was announced. “As a nine-year-old girl, I never thought I’d be standing here one day getting to give back to this incredible movement of ours.”

The IOC election featured a wide-open, seven-person field—representing one of the most competitive leadership slates ever for the organization—and the proceedings bore numerous similarities to a papal conclave.

Coventry is a former champion swimmer, winning three medals including a gold at the 2004 Summer Olympics in Athens, and most recently served in the Zimbabwean cabinet. She will begin her IOC leadership June 24. 

American Influence

Intersection with the U.S. was a notable component of the election. The U.S. is critical to the entire Olympic movement in numerous respects, including Comcast recently extending its domestic media rights that bankroll much of the competition, and two upcoming games to be held between the 2028 Summer Olympics in Los Angeles and the 2034 Winter Olympics in Salt Lake City.

Several candidates for the IOC presidency, notably Juan Antonio Samaranch Jr., openly sought closer ties with U.S. President Donald Trump, despite a brand of White House politics that is alienating many leaders around the globe. 

Coventry, for her part, has taken something of a more cautious approach regarding the volatile U.S. politics, stressing that communication and early engagement with American leaders will be key.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Gold-Medal Game Draws 20.7M Viewers for NBC, a Morning Record

The gold-medal hockey game draws an NFL-like audience.

Kenny Albert Flooded With 483 Texts After His Golden Hockey Call

Messages from the likes of Gretzky, Torre, and Palin poured in nonstop.

Winter Olympics on NBC Up 96% From 2022, Highest Since 2014

The network benefits greatly from the dramatic final days of competition.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.

As Attention Shifts to LA28, Focus on Casey Wasserman Intensifies

Marketing ramps up for Los Angeles while organizing committee questions persist.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Oct 22, 2022; Abu Dhabi, UAE; Sean O'Malley (blue gloves) defeats Petr Yan (red gloveS) during UFC 280 at Etihad Arena. Mandatory Credit: Craig Kidwell-USA TODAY Sports

UFC Fighters React to Zuffa Boxing’s $15 Million Conor Benn Signing

UFC President Dana White is Zuffa Boxing’s lead promoter.
February 24, 2026

Injury-Riddled NBA MVP Race Won’t Shake Up Teams’ Books

Multiple stars are in jeopardy of being ineligible for MVP. 
February 24, 2026

NFL Combine Opens With QB Decisions and Epstein Deflections

The Falcons plan to release Kirk Cousins, as expected.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 24, 2026

NFL Locks in Lions for Munich, 4 Home Opponents Have German Ties

Detroit is one of 11 NFL teams with German rights in the Global Markets Program.
February 23, 2026

WNBA Tells Players Season Will Be Delayed Without Labor Deal By March..

The season is supposed to begin on May 8.
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral. Mandatory Credit: Reinhold Matay-USA TODAY Sports
February 23, 2026

Saudi PIF Will Have Spent More Than $6B on LIV Golf by..

The Saudi Arabia-backed golf circuit is in its fifth season.
February 23, 2026

NFL Offseason Opens With Report Card Drama, Cap Set to Top $300M

The league’s attention is shifting to the 2026 season this week.