Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

Interview with Bruce Laird, President of the Fourth & Goal Foundation

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

By: Adam White, @FOSAdam

Front Office Sports is proud to have sat down with Bruce Laird, the President of the Fourth & Goal Foundation. He attended American International College where he received dual degrees in History and Political Science and was an All-American his Junior and Senior year. Bruce was a Pro-Bowl defensive back whose career spanned 12 NFL seasons with the Baltimore Colts and San Diego Chargers. He now devotes his time to helping retired players through his foundation. He was gracious enough to offer up his insight on how his playing days helped him get to where he is today, what it takes to run a foundation and how his foundation impacts retired NFL players.

What were your previous positions if any to your current position at your foundation?

I worked for a living in sales and marketing since retiring from football in 1986. In 2005 I founded the Fourth & Goal Foundation.

For people not familiar with the Fourth & Goal Foundation can you tell us a little about the foundation and what its goals are?

It is a conduit between the retired NFL player community through social media and a Google group to get the word out to retired players about their benefits and about what is happening with the CBA. It is an organization set up to advocate for retired players with both the league and the union. It serves as a way to gather retired players under one umbrella to give them the information they need in a timely manner without political spin.

How did being a professional football player help you get to where you are today? Do you apply things you learned on the field to running your foundation?

Organized sport is a great thing for people of the world as it makes you become a better individual and a better spouse. You learn a lot about yourself and how to stay motivated from organized sport. For me, it was the discipline that was the biggest factor along with the social impact of meeting players in so many parts of the country. The teamwork it takes to win football games taught me a lot about what it takes to be a good team member and is something I have taken with me throughout my career.

What is the average day like for a person in your position?

I balance a bevy of things from, staying in touch with retired players, speaking with the players union and with the league. We need to keep the players, especially those who retired before 1993 up to date on what is going on and what it means to them and their loved ones. We also work with advocates and non advocates in the media.

What is your favorite part about running your foundation?

Being part of a group of individuals in Baltimore and friends across the country that are able to talk to players, loved ones and widows. I love being a lone light that the players and families can reach out to to get the best information available and to be there so they know that someone is looking out for them and has their true interests at heart because there is no economic incentive for us to do anything else.

What is your favorite memory of playing in the NFL?

The lifelong friendships I have taken away from the game. I was very fortunate to play 14 years of professional football 12 in the NFL and 2 in the USFL. Football is a lot like life in terms of friendships. You gain 4 to 5 close friends through your profession and you carry them with you throughout your career no matter how far apart you are. It’s a true blessing I carry.

With the increasing concern over concussions in the NFL what would you like to see changed or made better?

I would like to see more clarity with how they the benefits for the players and I would like to see them reach out to others such as family members who are affected by the players injury to see how it is affecting them.

What was the best career advice you have received?

My best advice I received was from my playing days with the Baltimore Colts in which they told us to embrace where we play, get to know the business men in your community and always lend a hand. Don’t be afraid to ask for help and befriend people.

His foundation’s website is: fourthandgoalunites.org

Copy Link
Link Copied
Link Copied

What to Read

Interview with Tim Ziakas, CEO of Parkview Sports Group

By: Adam White, @FOSAdam [caption id=”” align=”alignnone” width=”300.0"] Tim Ziakas, CEO of…

Interview with Anna Kovaleva, Managing Director for SportInvest

By: Adam White, @FOSAdam Front Office Sports is proud to have sat…

Interview with Scott Salmon and Mark Mourer of Stadium People

By: Adam White, @FOSAdam Front Office Sports is proud to have sat…

Interview with Andy Sinwald, Recreation Supervisor of Special Events for the City..

By: Adam White, @FOSAdam Front Office Sports is proud to have sat…
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today


Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…
February 3, 2022

Making Headlines

NFL: The Giants hired Laura Young as director of coaching operations. Young…