• Loading stock data...
Saturday, July 12, 2025

Amid International Expansion, NFL Still Investing In Untapped U.S. Fans

  • The league is partnering up with NGL mitú to reach Latino fans.
  • “The partnership is meant to help highlight how Latinos can feel at home with the NFL.”
Jerome Miron-USA TODAY Sports

As the NFL continues to expand abroad with the goal of reaching different cultures, it’s making efforts to reach one of the most fertile markets in its own backyard.

On Tuesday, the NFL and NGL mitú announced a new partnership to create and amplify digital content about the league for and by the Latino community.

NFL El Snap — the league’s brand focused on serving American Latino audiences — will create content that will be boosted by mitú across its social platforms. The NFL will also take advantage of NGL’s ad network to properly reach the community.

“The NFL/NGL mitú partnership signals and showcases the connection and intersection between football culture, Latino culture and pop culture,” NFL SVP Global Brand and Consumer Marketing Marissa Solis said in a statement. “With the power of mitú, our NFL Snap content will be placed at the heart of where bicultural NFL fans live on a daily basis.”

Mexican and American national flags on field ahead of NFL game in Mexico

NFL’s Return to Mexico City Looks Greener Than Ever

49ers and Cardinals will tread on revamped grass field at Estadio Azteca.
November 21, 2022

In August, NGL Collective — founded by actor/activist John Leguizamo and industry leader David Mitel — and mitú merged to combine the former’s ability to connect advertisers with the coveted young Latino demographic, and the latter’s ability to distribute digital content.

“Our combination of assets allows the NFL to amplify further the content they are producing with NFL El Snap,” NGL mitú Chief Revenue Officer Joe Bernard told FOS via email. “No other U.S. Hispanic media company is positioned like us, with assets like us, to help the NFL highlight the strong contribution and fanbase that is the U.S. Hispanic market.”

Bernard further points out that over 75% of the NFL’s social media audience is under the age of 35 — and Latinos are among the most engaged subsections of that demographic.

Of course, a big part of reaching that audience will be creating content in Spanish — while still taking into account that many of these fans are bilingual.

“This content is built more for the Bicultural Hispanic who is ‘cross-fading’ between both language universes,” says Bernard. “You will see Spanish as part of the cultural cues baked into the production of memes and videos from the ultra talented mitú content team.

“The partnership is meant to help highlight how Latinos can feel at home with the NFL.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL

30 NFL Second-Rounders Still Unsigned With Camps Set to Open

Saturday is the earliest rookie report date for training camp.

Najee Harris Contract Situation Unclear Following Fireworks Injury

The running back signed a one-year, $5.25 million contract with the Chargers in March.
Jeff Kaplan

Letting PE Invest in Family-Owned Teams Is a ‘Watershed’

Liquidity gives owners greater flexibility to manage salary cap.

NFL Likely to Stay With CBS, Targeting Mass Renegotiation in 2029

The league instead looks toward a broader set of contract opt-outs.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral.

LIV Golf’s New Leadership Reapplies for World Ranking Points

The league’s first attempt was denied in 2023.
Stephen Curry celebrates after sinking the winning putt during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.
July 10, 2025

Golf’s Hottest Celebrity Tournament Keeps Getting More Exclusive

The American Century Championship tees off at Lake Tahoe on Friday.
July 11, 2025

All-Star Game Returns to Atlanta With Big Plans After 2021 Exit

The league’s jewel event is set to be a global showcase for The Battery.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Bruce Meyer and Tony Clark of the MLBPA
July 10, 2025

MLB, Players’ Union Spar Over Salary Cap As Labor Fight Looms

The MLB Players Association’s No. 2 executive outlines what he sees owners doing.
May 28, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder forward Chet Holmgren (7) and guard Shai Gilgeous-Alexander (2) celebrates during the second quarter against the Minnesota Timberwolves in game five of the western conference finals for the 2025 NBA Playoffs at Paycom Center.
July 10, 2025

How Does the NBA Salary Cap Work?

The NBA salary cap gives teams a spending limit for their rosters.
Feb 5, 2025; New Orleans, LA, USA; NFLPA executive director Lloyd Howell during the NFLPA press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center.
July 10, 2025

NFLPA Head Has Side Hustle With PE Firm That Can Invest in..

The NFLPA’s executive director is embroiled in multiple controversies.
July 10, 2025

Murphy: Club WC Snags Won’t Derail Biggest Event ‘in Human History’

New Jersey’s MetLife Stadium is the concluding site of both FIFA events.