• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Inter Miami Owner Expects Club Revenues To Double Thanks To Messi

  • Managing club owner projects huge financial lift to franchise
  • Tickets, jerseys in high demand among fans
Sam Navarro-USA TODAY Sports

Miami has seven major pro titles between the NFL’s Dolphins, MLB’s Marlins, and the NBA’s Heat, and just enjoyed a unique double-finals appearance between the Heat and the NHL’s Florida Panthers.

But never before has this long-derided sports market — which has often underperformed for its market size in ratings and attendance — seen the level of interest and cultural relevance generated by Lionel Messi’s arrival at Inter Miami.

Even before the Argentinian legend plays a single minute for the club, both the club and its home market have been transformed by his decision to play in MLS.

Inter Miami managing owner Jorge Mas told CNBC that the club’s revenues are now expected to double over the next year, and that the franchise valuation could reach between $1.3 billion and $1.5 billion by 2024 — a figure more than double Forbes’ most recent estimate of $600 million.

That type of escalation beats even what the Heat experienced when LeBron James took his talents to South Beach in 2010.

“When does an athlete truly have the opportunity to change the sport? I think that’s the opportunity Messi has ahead of himself,” Mas said.

Fanatics, meanwhile, could set sales records with Messi jerseys, days after fans filled the club’s DRV PNK Stadium in a torrential downpour for Messi’s formal introduction.

Tickets for his debut in Inter Miami’s Leagues Cup match against Cruz Azul on Friday are beginning at around $200 each on the resale market. The Marlins, enjoying their best season in years, can be seen the same night for as little as $4, before fees.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.

To Sum Up Current Commanders, Coyotes Situations: It’s Complicated

The Commanders hire a Capitol Hill insider as the team continues its stadium pursuit.

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.

NBA’s Two Tourneys Drive Record Attendance

Total attendance for the 2023–24 season, which ended Sunday, was 22,538,518.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Knicks’ Resurgence Marks Peak in Dolan’s Sports Domain

The team’s on-court success is fueling a series of gains off it.
April 10, 2024

Orioles Call Up Jackson Holliday Right Before Service Time Cutoff

Holliday is still in line to earn a full year of MLB service time.
April 12, 2024

Fever Keeping Plans Quiet (for Now), Unlike Spurs and Blackhawks

The Fever’s business approach differs from recent rookie phenoms in other leagues.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 9, 2024

Champions League Hosts Ramp Up Security Amid ISIS Threat

Cities are increasing police presence after social media posts.
April 3, 2024

A’s Could Be Inching Toward Sacramento Move After Week of Local Meetings

Oakland wants the A’s to pay top dollar on their way out.
April 2, 2024

Larry Lucchino, One of Baseball’s Most Influential Executives, Dies at 78

The former Red Sox president and CEO helped lead the resurgence of that franchise.
March 29, 2024

A-Rod Group Vows to Take ‘Whatever Actions Are Necessary’ in Fight for Timberwolves

The fight to for control of the Timberwolves is far from over.