Latest from FOS Insights

Scouting Reports

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Consumer Trends: Athleisure, Luxury, and Smart Clothing

The athleisure market saw accelerated growth over the pandemic. Tailwinds related to work from home and a shift to comfort have had a massive impact on consumer behavior.

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DTC Strategies: Social & Conversational Commerce

Social and conversational commerce have become essential tools for DTC brands in their marketing efforts. The strategies that companies are employing have recently shifted towards VR and AR as technology adoption is driving better and better customer engagement.

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Golf Industry: How Novelty Industries Could Drive Growth for the Sport

Golf and golf related products have seen an explosion in growth, funding, and participation since the onset of the pandemic. Find out just where the opportunities in this now growing industry can be found.

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Heat Checks

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IoT’s Impact on the Sports Economy

By 2030, the IoT industry is anticipated to be a multi-trillion dollar industry, with applications spanning across a wide array of verticals. One of those verticals? The sports industry. From smart stadiums, to connected fitness and exercise, to commerce, IoT and the connectivity of devices has the ability to fundamentally change industries.

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Peloton & the Path to Mental Fitness

Connected fitness companies along with larger technology firms have all placed an emphasis on mental health and and more specifically mental fitness. Peloton’s partnership with Delta is just the most recent example of this burgeoning trend.

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SoftBank Doubles Down on Sports

SoftBank’s Vision Fund 2 has placed and emphasis on sports and entertainment companies. The $100 billion fund is making larger bets in the space than with their previous fund.

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Resources

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Investor Directory

List of top investors with sports and entertainment focuses.

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Deal Tracker

Curated list of private market deals.

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Front Office Sports Essentials

Complimentary, interactive courses to help professionals stay on top of today’s ever-changing sports landscape.

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