Fan Experience

Inside The Huddle: Selling A New Team With Ted Glick

Apr 30, 2019 | 12:00 am

UPDATED Apr 30, 2019 | 06:05 am

In the buildup to Front Office Sports’ Ticketing Huddle at the Oakland-Alameda County Coliseum on May 10, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.

Today, meet Ted Glick: Senior Director of Ticket Sales & Service with Sacramento Republic FC. Glick will be one of the leaders of the huddle “Breaking Through: Inside the Process of Selling a New Team.”

A graduate of Boston College, Glick knew from a young age that he wanted to pursue a career in sports like his father, who worked in Minor League Baseball for many years.

“I grew up inside the ballpark,” Glick says. “I knew the mascots and concessions workers and dreamed of following in his footsteps to run a franchise on the business side of professional sports.”

The potential of a new stadium and Major League Soccer franchise lured Glick to the West Coast — and the current USL ownership group has made a strong case to join the top flight of U.S. soccer in the months ahead. Selling this team and everything behind their story has been a unique challenge that Glick has welcomed.

“We’re telling the best story in sports, and it’s unfolding before our very eyes,” he says. “The opportunity to elevate this team to Major League Soccer, build a new stadium and double the size of downtown Sacramento really is a shot in the arm for me every day heading into the office. We feel a duty to the people in this city to get this thing over the goal line and deliver.”

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Glick’s past sales experience includes stops with the Philadelphia 76ers, New Jersey Devils and several other pro teams. Glick’s proudest accomplishments in sports have come when he sees former teammates and employees of his sales teams excel in the industry.

“To see people that I’ve worked with or have worked for me going on and doing great things at other teams and properties gives me a ton of joy and fulfillment,” he says. “I’m really passionate about building the next stars of sports business and when I see people chasing and achieving their dreams, it makes the long nights and short weekends worth it.”

All of his previous professional experiences have taught Glick to appreciate the relationships with coworkers and mentors that he has had. His advice to young ticketing reps is to seek those out as well as quality selling challenges.

“Chase opportunities to work for great people, not logos,” he says “Go where the challenge is great and expectations are high. When you’re graduating, you need to go somewhere that you’re going to get punched in the face and learn how to sell. Sports business is so much about pedigree, who you learned from and the shop that you learned in. And I think it’s incredibly important to put yourself in a situation that’s going to foster growth.”

Meet Ted and hear more of his thoughts on the current ticketing space at the Front Office Sports Ticketing Huddle at the Oakland-Alameda County Coliseum in Oakland, CA on May 10. For tickets and additional info, click here.