Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Indy 500 Approaching Record Numbers As Race Nears

  • Race could see second-largest crowd this century.
  • IndyCar Series has been thriving since Roger Penske’s 2019 purchase.
The Indianapolis Star

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

This year’s Indianapolis 500 is set to draw its second-largest crowd this century. 

“We will be pushing the 325,000 range,” Indianapolis Motor Speedway president Doug Boles told Forbes. The record still belongs to the historic 100th running of the race in 2016, which drew 350,000 fans.

This latest predicted number would equal last year’s race, which was the first to run at full capacity post-pandemic after operating at 40% in 2021 and no fans in 2020.

As of Thursday afternoon, 230,000 tickets had already been sold for Sunday’s race at Indianapolis Motor Speedway, which has a permanent capacity of just over 257,000, in addition to tens of thousands more who can fit in the racetrack’s infield.

“It will feel like what an Indianapolis 500 should feel like,” Boles told the Indianapolis Star.

Roger Penske has been working to revamp the IndyCar Series — and its flagship event — since purchasing the series and iconic racetrack in 2019.

The sport appears to be in a healthy spot, with NTT Data this year re-upping as title sponsor of the IndyCar Series, which is in the midst of a multiyear media rights deal with NBC Sports. IndyCar also expanded its international broadcast coverage to 223 markets in 142 countries this year.

Southern Comfort

The motorsports-heavy weekend will be capped Sunday night by NASCAR’s longest race, the Coca-Cola 600 at Charlotte Motor Speedway — where Michael Jordan’s 23XI race team will outfit driver Bubba Wallace with a Carolina blue, Jumpman-themed No. 45 car.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Walter’s F1 Team Still Has Zero Points After Azerbaijan GP

The Cadillac team, which began racing this year, is in 11th place.

F1 Plans 2027 Middle East Return Despite Iran War

F1’s first two 2027 races are scheduled for Bahrain and Saudi Arabia.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
First at FOS

NFL Wants to Know Which Combine Measurements Actually Matter

The NFL Scouting Combine is the focus of this Big Data Bowl.
First at FOS
October 6, 2026

Valkyries to Host WNBA Finals Despite Doja Cat Conflict

WNBA playoff games have faced arena issues for years.
October 6, 2026

WNBA Playoffs Deliver Most-Watched First Round Ever

Game 3 between the Aces and Fever drew 2.3 million viewers.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Basketball - Euroleague - Final - Olympiacos v Real Madrid - Telekom Center, Athens, Greece - May 24, 2026 Olympiacos' Nikola Milutinov in action with Real Madrid's Chuma Okeke and Alberto Abalde
October 6, 2026

EuroLeague Rejects NBA’s Initial Offer to Collaborate

Owners feel the proposal undervalued EuroLeague, sources tell FOS.
October 6, 2026

NFL Referees Association to Challenge Officials’ Suspensions

The NFLRA called the penalties “excessive and inconsistent with past precedent.”
October 6, 2026

LIV CEO Calls New PE Investor ‘White Knight’ Amid Saudi Split

LIV is planning to continue its team golf model post-bankruptcy.
October 5, 2026

NFL Suspends Two Refs After ‘Unprofessional’ Incidents

Jeff Seeman appeared to curse at a player.