Thursday, June 25, 2026

Indy 500 Approaching Record Numbers As Race Nears

  • Race could see second-largest crowd this century.
  • IndyCar Series has been thriving since Roger Penske’s 2019 purchase.
The Indianapolis Star

This year’s Indianapolis 500 is set to draw its second-largest crowd this century. 

“We will be pushing the 325,000 range,” Indianapolis Motor Speedway president Doug Boles told Forbes. The record still belongs to the historic 100th running of the race in 2016, which drew 350,000 fans.

This latest predicted number would equal last year’s race, which was the first to run at full capacity post-pandemic after operating at 40% in 2021 and no fans in 2020.

As of Thursday afternoon, 230,000 tickets had already been sold for Sunday’s race at Indianapolis Motor Speedway, which has a permanent capacity of just over 257,000, in addition to tens of thousands more who can fit in the racetrack’s infield.

“It will feel like what an Indianapolis 500 should feel like,” Boles told the Indianapolis Star.

Roger Penske has been working to revamp the IndyCar Series — and its flagship event — since purchasing the series and iconic racetrack in 2019.

The sport appears to be in a healthy spot, with NTT Data this year re-upping as title sponsor of the IndyCar Series, which is in the midst of a multiyear media rights deal with NBC Sports. IndyCar also expanded its international broadcast coverage to 223 markets in 142 countries this year.

Southern Comfort

The motorsports-heavy weekend will be capped Sunday night by NASCAR’s longest race, the Coca-Cola 600 at Charlotte Motor Speedway — where Michael Jordan’s 23XI race team will outfit driver Bubba Wallace with a Carolina blue, Jumpman-themed No. 45 car.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Felix Rosenqvist Wins Wild Indy 500 After Record 70 Lead Changes

There were 14 different leaders at various points in the race.

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen has struggled this season under the new F1 rules.
Jamie Little interviews Michael Jordan

How Fox’s Jamie Little Became the Michael Jordan Whisperer

The Fox Sports pit reporter has become Michael Jordan’s go-to NASCAR interviewer.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Italian-Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
June 24, 2026

PGA Tour Bets New Tour Championship Will Drive Revenue

The on-site experience will be extremely different from standard events.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 24, 2026

NBA Draft Highlights College Basketball’s NIL Boom

The first 20 players selected on Tuesday all played in college.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Apr 24, 2026; Salt Lake City, Utah, USA; NHL commissioner Gary Bettman speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.
June 24, 2026

NHL’s Sun Belt Powerhouse Center Is Set to Expand

The league draws closer to placing a second team in Texas.
Jun 23, 2026; New York, NY, USA; NBA Commissioner poses with the first pick in the 2026 NBA draft selected by the Washington Wizards, BYU forward AJ Dybantsa at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 23, 2026

Wizards Land Dybantsa Ahead of NBA Lottery Overhaul

Darryn Peterson, Cameron Boozer, and Caleb Wilson rounded out the top four.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) fights Ilia Topuria (red gloves) during the UFC Freedom 250 at the White House South Lawn.
June 23, 2026

UFC Leans Further In to AI With New Meta Rankings

The ranking system debuted with multiple issues.
June 23, 2026

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.