Friday, June 26, 2026

Indy 500 Approaching Record Numbers As Race Nears

  • Race could see second-largest crowd this century.
  • IndyCar Series has been thriving since Roger Penske’s 2019 purchase.
The Indianapolis Star

This year’s Indianapolis 500 is set to draw its second-largest crowd this century. 

“We will be pushing the 325,000 range,” Indianapolis Motor Speedway president Doug Boles told Forbes. The record still belongs to the historic 100th running of the race in 2016, which drew 350,000 fans.

This latest predicted number would equal last year’s race, which was the first to run at full capacity post-pandemic after operating at 40% in 2021 and no fans in 2020.

As of Thursday afternoon, 230,000 tickets had already been sold for Sunday’s race at Indianapolis Motor Speedway, which has a permanent capacity of just over 257,000, in addition to tens of thousands more who can fit in the racetrack’s infield.

“It will feel like what an Indianapolis 500 should feel like,” Boles told the Indianapolis Star.

Roger Penske has been working to revamp the IndyCar Series — and its flagship event — since purchasing the series and iconic racetrack in 2019.

The sport appears to be in a healthy spot, with NTT Data this year re-upping as title sponsor of the IndyCar Series, which is in the midst of a multiyear media rights deal with NBC Sports. IndyCar also expanded its international broadcast coverage to 223 markets in 142 countries this year.

Southern Comfort

The motorsports-heavy weekend will be capped Sunday night by NASCAR’s longest race, the Coca-Cola 600 at Charlotte Motor Speedway — where Michael Jordan’s 23XI race team will outfit driver Bubba Wallace with a Carolina blue, Jumpman-themed No. 45 car.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Felix Rosenqvist Wins Wild Indy 500 After Record 70 Lead Changes

There were 14 different leaders at various points in the race.

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen has struggled this season under the new F1 rules.
podcast thumbnail mobile
Front Office Sports Today

6/26/26 – MLB Labor War Heats Up, Fanatics Bans Bettor Harassment, Tracy McGrady Revives ABCD Camp

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Apr 9, 2026; New York, New York, USA; New York Knicks center Mitchell Robinson (23) secures a rebound during the fourth quarter against the Boston Celtics at Madison Square Garden. Mandatory Credit: Lucas Boland-Imagn Images

Knicks Face Second Apron Squeeze After Title

Mitchell Robinson has likely played his final game for the Knicks.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images
June 26, 2026

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
Feb 24, 2026; Tempe, Arizona, USA; Los Angeles Angels A general view of the MLB logo and first base during the first inning of a spring training game between the San Francisco Giants and Los Angeles Angels at Tempe Diablo Stadium. Mandatory Credit: Allan Henry-Imagn Images
June 26, 2026

MLBPA: Owners’ Aggressive Labor Proposals Unite Players

The union has decried the perceived attack on “player choice.”
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 25, 2026

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo
June 25, 2026

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.
June 25, 2026

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
June 25, 2026

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.