Thursday, July 16, 2026

Indy 500 Approaching Record Numbers As Race Nears

  • Race could see second-largest crowd this century.
  • IndyCar Series has been thriving since Roger Penske’s 2019 purchase.
The Indianapolis Star

This year’s Indianapolis 500 is set to draw its second-largest crowd this century. 

“We will be pushing the 325,000 range,” Indianapolis Motor Speedway president Doug Boles told Forbes. The record still belongs to the historic 100th running of the race in 2016, which drew 350,000 fans.

This latest predicted number would equal last year’s race, which was the first to run at full capacity post-pandemic after operating at 40% in 2021 and no fans in 2020.

As of Thursday afternoon, 230,000 tickets had already been sold for Sunday’s race at Indianapolis Motor Speedway, which has a permanent capacity of just over 257,000, in addition to tens of thousands more who can fit in the racetrack’s infield.

“It will feel like what an Indianapolis 500 should feel like,” Boles told the Indianapolis Star.

Roger Penske has been working to revamp the IndyCar Series — and its flagship event — since purchasing the series and iconic racetrack in 2019.

The sport appears to be in a healthy spot, with NTT Data this year re-upping as title sponsor of the IndyCar Series, which is in the midst of a multiyear media rights deal with NBC Sports. IndyCar also expanded its international broadcast coverage to 223 markets in 142 countries this year.

Southern Comfort

The motorsports-heavy weekend will be capped Sunday night by NASCAR’s longest race, the Coca-Cola 600 at Charlotte Motor Speedway — where Michael Jordan’s 23XI race team will outfit driver Bubba Wallace with a Carolina blue, Jumpman-themed No. 45 car.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Felix Rosenqvist Wins Wild Indy 500 After Record 70 Lead Changes

There were 14 different leaders at various points in the race.

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen has struggled this season under the new F1 rules.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.
July 15, 2026

WNBA’s 3-Point Contest Tickets Slightly Exceed All-Star Game

Caitlin Clark has yet to participate in a WNBA 3-Point Contest.
July 15, 2026

WNBA Denies Report That Silver Influenced Thomas Suspension

The NBA owns 42% of the WNBA.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 15, 2026

MLB’s Stretch Run Will Be Defined By Labor, Stadiums, and Stars

The trade deadline and contending low-budget teams also loom large. 
July 15, 2026

Adam Silver Wants Lengthy Clippers Probe Done ‘This Summer’

The investigation first started in September.
July 15, 2026

Still No Timetable for Trump Turnberry to Host Another Open Championship

Turnberry last hosted the Open in 2009.
July 15, 2026

NBA Summer League Is a Sports-Photography Bootcamp for Players

A new photography program has players taking other kinds of shots.