• Loading stock data...
Friday, June 14, 2024

Indiana State Throws It Back With Celebration of 1979 Final Four Team

 

(*Old Hat is a proud partner of Front Office Sports)

If you asked 10 people to point out Terre Haute, Indiana on a map, chances are maybe one of them would be able to do it.

Meanwhile, if you asked 10 people who Larry Bird is, chances are more than half would be able to tell you.  

Nestled in Terre Haute, Indiana State University was once home to Larry Bird and an improbable run to the NCAA Final Four.

Averaging nearly 30 points per game that season, his last at Indiana State, Bird helped lead the Sycamores to an undefeated season and a national title-game matchup versus a Magic Johnson-led Michigan State Spartans team. Although the Sycamores would fall to the Spartans, to date, they are the only team to advance that far in their first-ever NCAA appearance.

SEE MORE: How UK’s Football Digital Team Creates Content and Empowers Student-Athletes

Forty years later, the university and its athletic department are paying homage to the team through a season-long celebration aptly named “Forty Years Since March Went Mad.”

Working with Old Hat, the two came up a slogan, social media strategy, and logo. Throughout the season, the staff will republish game-by-game recaps — complete with box scores — through various social media outlets to “relive” the legendary season. This was an idea that came from Associate AD of Communications and Digital Content Ace Hunt, who received inspiration from Ari Fleischer, the former White House Press Secretary who “live tweets” what happened on 9/11 every year.

“I thought doing something similar for the ‘78’-79 team would be really cool, so over the course of the season, we will be ‘live tweeting’ that season by sharing the press releases, news articles, and photos from just about every day of that year.”

Given the time that has passed, Hunt and his student workers had to rely on some of his good friends who just happened to save everything from photos and magazine covers of Bird to game programs, newspaper clippings and ticket stubs.

While the department could have chosen just one game to honor the team, Hunt felt that not only should the celebration impact the players themselves, but their families and the community of Terre Haute, many of which include blue-collar workers who were “galvanized” by the team.

SEE MORE: Michigan Athletics Turns to Facebook to Drive New Donations

The department is also lucky in the fact that everyone from the team, including the head coach, is still alive and well.

“We’re going to take full advantage of it and really put on a celebration not only for them but for their families,” added Hunt. “They all have kids and grandkids, none of whom have seen those games because they weren’t alive. We want to put on a celebration for them that those guys really deserve.”

The celebration includes a game against Loyola, last year’s NCAA Cinderella story, that will feature a reunion of everyone from that team, including the coaching staff. For the game, the team will don throwback baby blue jerseys designed specifically for the anniversary by Under Armour.

Working with Old Hat, the goal around the project was to rekindle the memories of a team and a season that has become somewhat of an urban legend for those who didn’t grow up in that era.

Bringing the celebration full circle, Hunt is focused on taking advantage of having everyone together again in order to capture video content that will be able to live on to the 100th anniversary of the team, even if he and anyone on the team isn’t there to celebrate.

“The most important goal in this whole thing for us is to get some of the grainy footage from that year into HD format and to capture in-person interviews with the players. We want to actually have those guys on camera so regardless if it’s the 50th, 60th, 70th, or even 100th anniversary, people will have the chance to relive the season through their eyes.”  

(*Old Hat is a proud partner of Front Office Sports)

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.