Saturday September 30, 2023

Indian Premier League Rights Likely to Top $5B

  • Rights for the Indian Premier League could top $5 billion over five years.
  • Disney-owned Star India currently holds the rights, which expire this year.
IPL/Design: Alex Brooks
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The media rights for one of the most popular sports leagues in the world are coming up for sale, and the bidding is attracting media giants.

The Indian Premier League’s five-year broadcasting deal with Disney-owned Star India is expiring this year, and the Board of Control for Cricket in India is preparing to solicit bids.

The next deal is likely to garner more than double the $2.5 billion gained from the previous pact, which included both linear and streaming rights.

Disney would like to retain the rights after buying Star India and its streaming service Hotstar in 2019 as part of a $71 billion deal with 21st Century Fox. 

  • Sony, which is merging its India segment with Zee Entertainment to create a major media conglomerate in the country, is reportedly eyeing the cricket league rights.
  • Viacom18, a venture of ViacomCBS and Indian conglomerate Reliance Industries (market cap: $220 billion), is also reportedly likely to explore a bid. 
  • Amazon and Netflix have also been speculated as potential bidders, though Netflix has never acquired live sports rights.

Cricket Fever

The cricket league may be the most-watched sports product in the world: Its 2021 season brought in 380 million viewers as of September, despite a four-month suspension due to the pandemic. That figure was higher than any of the last three seasons.

Copy Link
Link Copied
Link Copied

What to Read

ESPN, Tiger-Rory Golf League Close To Long-Term Deal

New entity backed by Woods, McIlroy nears critical agreement

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
Viewership for TNF on Amazon is up 21% through two weeks over last season.

Amazon Gets Back-to-Back 'Thursday Night Football' Ratings Wins

Amazon's TNF viewership is up 21% through two weeks over last season.

ESPN Reportedly Closing Studios In Aftermath Of Layoffs

ESPN's Seaport studio will reportedly close by 2025.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football


Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Jamie Erdahl and cast of NFL Network's "Good Morning Football."
September 28, 2023

Jamie Erdahl Reflects On Rapid Transition To Hosting ‘Good Morning Football'

Erdahl talked to FOS about her experience since taking over the morning show from longtime host Kay Adams in July 2022.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
Franchise expands broadcasting reach after reaching a deal with a local TV station.
September 27, 2023

Utah Jazz Launch Streaming Service Amid RSN Shakeup

An annual Jazz+ streaming pass will cost $125.50.
Coach Prime bringing improved tv ratings.
September 26, 2023

Coach Prime's Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.
September 26, 2023

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.
September 25, 2023

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.