• Loading stock data...
Tuesday, April 16, 2024
  • -
  • -
  • -
  • -

Indian Premier League Final Sets Global Viewership Record

  • Streaming service backed by Indian billionaire Mukesh Ambani sets new global record
  • Fan activity marks another inflection for ongoing global rise of cricket
IPL team captains pose together before the start of the 2023-24 season

Cricket’s popularity continues to soar as the Indian Premier League drew a record digital audience for Monday’s 2023 IPL Final between the Chennai Super Kings and Gujarat Titans.

JioCinema, a streaming service backed by Indian billionaire Mukesh Ambani — Asia’s richest man with an estimated net worth of nearly $90 billion and owner of the Mumbai Indians cricket team — attracted about 32 million concurrent viewers for the match, Bloomberg reported.

The figure — a global record for a livestreamed event — was boosted not only by free distribution of the rain-delayed, rain-shortened match, but also by fan speculation that Chennai’s star cricketer, Mahendra Singh Dhoni, would be making his final professional appearance.

Last year, JioCinema and parent Viacom18 secured the short-form cricket tournament’s digital rights, beating out rival bidders such as Disney with a reported five-year, $2.6 billion deal, and will now look to convert its record audience for free content into paid subscribers.

As that effort unfolds, investors and media companies continue to flock to the sport. After centuries of projecting a more staid, conservative image, in recent years the sport has been invigorated by injections of glitz and glamor for an increasingly higher profile.

Earlier this month, New York-based investment firm Tiger Global neared a $40 million deal to invest in the Rajasthan Royals, while efforts are also building to include cricket in the 2028 Summer Olympics.

Copy Link
Link Copied
Link Copied

What to Read

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.

NBA’s Two Tourneys Drive Record Attendance

Total attendance for the 2023–24 season, which ended Sunday, was 22,538,518.

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.

NFL’s Expanded Helmet Options Come With a Perk: More Merch

Teams can now add a third helmet design to their overall look.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History


Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.