Friday, June 26, 2026

In World Cup Primer, U.S. Ready To Capitalize on 2024 Copa America 

  • The 2024 Copa America will bring top South American teams to the United States.
  • Argentina, Brazil could face off against the U.S., Mexico.
Kevin Jairaj-USA TODAY Sports

The countdown is on for next summer’s Copa America tournament, which will bring World Cup champs Argentina and other South American powerhouses like Brazil to the U.S. to face off against top North American teams like the U.S. and Mexico.

South American soccer federation CONMEBOL announced that the 2024 tournament will be held June 20-July 14 at venues to be selected soon.

Last time the Copa America came to the U.S. in 2016, the Rose Bowl, MetLife Stadium, Gillette Stadium, and Lincoln Financial Field were among the 10 host stadiums. That tournament — a special 100th anniversary edition — broke attendance records with nearly 1.5 million fans throughout the 32 games. The USMNT lost to Lionel Messi’s Argentina in the semifinals.

Six teams from Concacaf — North America’s governing soccer body — will qualify for the 2024 tournament, including next year’s four Concacaf Nations League semi-finalists. This year’s final four were the U.S., Canada, Mexico, and Panama.

Messi — who turns 36 on Saturday — hasn’t said whether he will play for Argentina next summer, at which time he’ll be nearly a year into his Major League Soccer tenure with Inter Miami. But fans can expect to see Brazil’s top trio of Neymar, Vinicius Jr., and Gabriel Jesus.

The Copa America will provide an excellent rehearsal for the 2026 FIFA World Cup in North America — which will bring even more fans from across the globe to many of the same cities and venues.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Philadelphians Took Over the World Cup for an Afternoon

Ivory Coast defeated Curaçao 2–0 in Philadelphia.

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
June 12, 2026; Inglewood, California, U.S.; Christian Pulisic, Weston McKennie, Folarin Balogun and Malik Tillman of the U.S. celebrate their first goal, an own goal scored by Paraguay's Damian Bobadilla. Mandatory Credit: Kirby Lee-Imagn Images

USMNT World Cup Run Could Push Fox Ad Rates Past $2 Million

Fox was charging nearly $1 million for USMNT group-stage games.

Is Anyone Using FIFA’s Official Prediction Market?

The World Cup’s prediction market partner is not available in the U.S.
podcast thumbnail mobile
Front Office Sports Today

6/26/26 – MLB Labor War Heats Up, Fanatics Bans Bettor Harassment, Tracy McGrady Revives ABCD Camp

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo
June 25, 2026

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.
June 25, 2026

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.
June 25, 2026

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
June 25, 2026

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 24, 2026

NBA Draft Highlights College Basketball’s NIL Boom

The first 20 players selected on Tuesday all played in college.
June 24, 2026

PGA Tour Bets New Tour Championship Will Drive Revenue

The on-site experience will be extremely different from standard events.