Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

How Wimbledon’s Social Voice Matches Tennis’ Biggest Stage

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The digital team at the All England Lawn Tennis Club just gets it.

Clean photography, stellar motion graphics, and behind the scenes video have told the story of an exciting tournament so far. (Photo via @Wimbledon on Twitter)

From June 25th to July 25th, tennis fans the world over tune in to catch the most storied tournament in the sport’s history. While plenty watch on television, millions of others follow along on Twitter and Instagram for moments like Monday’s insane five set upset defeat of Rafael Nadal by Gilles Muller.

While the numbers do fluctuate a bit throughout the year (as they do with a lot of annual events) the Wimbledon handles have generated 3 million followers on Twitter and 1.1 million on Instagram as of July 10. Needless to say, they’re making the most of their time in the social spotlight.

via @Wimbledon on Instagram

One way that they’re accomplishing this is through simple, clean, beautiful photography. With a stellar group of photographers from all over the world on on site capturing these images, they have plenty to choose from.

Maybe it’s partially the pure, all white clothing on grass aesthetic of Wimbledon, but the emotion of these moments comes through so clearly: Intensity, elation, disappointment.

If you liked this, click the???? on the left or below so other people will see this here on Medium.

One of the more humorous moments of the tournament thus far came just before Nadal took the court when he accidentally jumped straight into a doorway.

For one, fans and casual observers love these little moments where these superstar athletes appear human. That video has now been retweeted nearly five thousand times and viewed on Instagram over 200,000 times.

Second, it shows the importance of having your photographers/videographers spread out throughout an event. That way, you can be ready to capture things behind the scenes as well as angles you can’t otherwise get when everybody is clumped together or trying to get a better version of the same shot.

Arguably the most creative content from Wimbledon’s social presence has been their recap videos of the day’s action. With art in the style of a comic book, the camera pans from panel to panel highlighting the moments that got people talking on the court. There’s alternations between quick match highlights and some subtle animations of the striking, vintage style illustrations.

Just the sheer labor involved in putting these out is enough to make your head spin. That makes it all the more incredible that they’ve been able to put one out for every day of the event, plus a few smaller ones to mark some special feats like Roger Federer reaching his 50th Grand Slam quarterfinal.

From my perspective, Wimbledon’s social has provided everything fans could want from a social media presence. They’re providing a high quality second screen experience and telling a compelling story through strategic execution and distribution of some absolutely beautiful content…and the tournament isn’t even over yet!

What’s been your favorite piece of social content from the action at the All England Lawn Tennis Club? Let us know on Twitter @frntofficesport.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

Copy Link
Link Copied
Link Copied

What to Read

Simona Halep

Former World No. 1 Simona Halep Says ‘There Is No Proof’ Behind Doping Ban

Simona Halep continues to fight her doping ban.

Coco Gauff and Novak Djokovic Make History at Record-Breaking U.S. Open

Early momentum at the gate extends through whole tournament
Novak Djokovic of Serbia celebrates with the championship trophy after his match against Daniil Medvedev in the men's singles final on day fourteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.

Novak Djokovic Extends Majors, Money Records With U.S. Open Win

Djokovic extends his all-time record men’s major victories (24).
Coco Gauff of the United States celebrates with the championship trophy after her match against Aryna Sabalenka in the women's singles final on day thirteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King Tennis Center.

Coco Gauff Arrives With U.S. Open Victory, Secures $3M Payday

Gauff earns $3 million for her first career Grand Slam victory.
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV's celebrity marketing campaign.
al michaels and kirk hergstreit
September 15, 2022

Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'

'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA's Latest Floating Court Hits London's River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA's Social Media King

Steph Curry isn't only dominating on the court, he's become the king of the NBA's social and digital push.
June 7, 2022

The NBA Continues to Dominate the Social Media Space

The NBA seemingly capitalizes in the digital and social space more than most leagues. Here's some of the data from the Finals.