• Loading stock data...
Wednesday, September 17, 2025

How Taylor Swift’s Tour Is Fueling Blue Jays Owner’s Sports Empire

As the pop icon finishes up a historic global concert tour in Canada, Rogers’s sports efforts are not far from the situation. 

Denny Medley-Imagn Images

Concerts have long been a crucial revenue stream for pro sports teams and facility operators, but the climactic end of Taylor Swift’s record-setting Eras Tour is taking on an even greater level of importance for Rogers Communications, which is now cornering the market on Canadian pro sports. 

Swift began on Thursday a six-concert run at the Rogers Centre in Toronto, and she will end the 21-month tour, which has grossed about $2 billion, with three shows next month at Vancouver’s BC Place.

There have been multiple intersections between Rogers’s sports holdings and the Swift shows. The company-owned Blue Jays proclaimed on social media they are now in their “Tayronto Era” as the club publicly celebrates the pop icon filling their home ballpark. 

The Blue Jays also have made the opportunity to purchase Eras Tour tickets available to Rogers Centre 200-level season-ticket holders who renew for the next two seasons. That two-year provision there elevates from similar sales incentives that many teams have used over the years in which a year of season-ticket purchasing is required to access tickets for coveted events such as an all-star game or playoffs.  

On a corporate level, Rogers is the presenting sponsor of the Canadian shows of the Eras Tour, operating a series of Swift-themed giveaways and also using the tie-in to tout its 5G mobile network. As prior shows on the Eras Tour have shown massive demand for mobile data by attending fans, Rogers also spent nearly $6 million ($8 million Canadian) on a 5G network upgrade at Rogers Centre—a move that will also benefit Blue Jays fans once the club returns for next season.

The efforts arrived soon after Rogers’s deal in September to acquire a controlling stake in Maple Leaf Sports & Entertainment, amplifying its claim as the most powerful team ownership entity in all of sports. 

What About Buffalo?

As the Swift shows in Toronto also pull in a significant number of fans traveling from western New York, there is a notable four-day gap between each half of Swift’s six concerts in Toronto, a period that would easily have allowed for the roughly 110-mile trip on Sunday afternoon to Highmark Stadium in Orchard Park, N.Y. Travis Kelce, boyfriend of Swift, and his Chiefs played the Bills that day in what is being billed as the NFL’s game of the year thus far

Swift, however, reportedly did not attend the game, which was anticipated to potentially set a new high for an NFL television audience during the 2024 regular season. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

$3.8 Billion Commanders Stadium Deal Approved Despite Late Drama

A decisive final vote on the stadium followed some last-minute snags.
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.

CFB TV Ratings Stay Hot As Georgia-Tennessee Sets ABC High of 12.6M

ABC has had four games that have topped 10 million viewers this season.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 14, 2025; Bridgeview, Illinois, USA; Portland Thorns FC midfielder Olivia Moultrie (13) kicks the ball past Chicago Stars FC defender Sam Staab (3) during the second half of a match at SeatGeek Stadium.
September 16, 2025

NWSL Beefs Up Media Deal With More CBS, ESPN, Adds Victory+

The NWSL has been locked into its existing deal since last year.
September 16, 2025

Adam Silver Walks Back Claim He’d Never Heard of Aspiration

Adam Silver spoke at the Front Office Sports Tuned In summit.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Sep 14, 2025; Las Vegas, Nevada, USA; Las Vegas Aces guard Jewell Loyd (24) gestures to a teammate after scoring against the Seattle Storm in the first quarter during game one of round one for the 2025 WNBA Playoffs at Michelob Ultra Arena.
September 15, 2025

Aces Surge From Collapse to Contention With Dynasty at Stake

The turnaround started after a 53-point loss to the Minnesota Lynx.
September 15, 2025

Tush Push Debate Heats Up in Eagles Win, Ex-NFL Rules Chief Sounds..

The Eagles are continuing to run the quarterback-sneak play.
September 14, 2025

Most NFL Home Teams Opt to Honor Charlie Kirk Before Games

Several NFL teams playing at home on Sunday recognized the late activist. Some did not.
September 14, 2025

Crawford-Alvarez Bout Draws Biggest Crowd in Vegas Boxing History

Record attendance, a big gate, and growing ambitions mark the high-profile bout.