• Loading stock data...
Thursday, October 9, 2025

How Taylor Swift’s Tour Is Fueling Blue Jays Owner’s Sports Empire

As the pop icon finishes up a historic global concert tour in Canada, Rogers’s sports efforts are not far from the situation. 

Denny Medley-Imagn Images

Concerts have long been a crucial revenue stream for pro sports teams and facility operators, but the climactic end of Taylor Swift’s record-setting Eras Tour is taking on an even greater level of importance for Rogers Communications, which is now cornering the market on Canadian pro sports. 

Swift began on Thursday a six-concert run at the Rogers Centre in Toronto, and she will end the 21-month tour, which has grossed about $2 billion, with three shows next month at Vancouver’s BC Place.

There have been multiple intersections between Rogers’s sports holdings and the Swift shows. The company-owned Blue Jays proclaimed on social media they are now in their “Tayronto Era” as the club publicly celebrates the pop icon filling their home ballpark. 

The Blue Jays also have made the opportunity to purchase Eras Tour tickets available to Rogers Centre 200-level season-ticket holders who renew for the next two seasons. That two-year provision there elevates from similar sales incentives that many teams have used over the years in which a year of season-ticket purchasing is required to access tickets for coveted events such as an all-star game or playoffs.  

On a corporate level, Rogers is the presenting sponsor of the Canadian shows of the Eras Tour, operating a series of Swift-themed giveaways and also using the tie-in to tout its 5G mobile network. As prior shows on the Eras Tour have shown massive demand for mobile data by attending fans, Rogers also spent nearly $6 million ($8 million Canadian) on a 5G network upgrade at Rogers Centre—a move that will also benefit Blue Jays fans once the club returns for next season.

The efforts arrived soon after Rogers’s deal in September to acquire a controlling stake in Maple Leaf Sports & Entertainment, amplifying its claim as the most powerful team ownership entity in all of sports. 

What About Buffalo?

As the Swift shows in Toronto also pull in a significant number of fans traveling from western New York, there is a notable four-day gap between each half of Swift’s six concerts in Toronto, a period that would easily have allowed for the roughly 110-mile trip on Sunday afternoon to Highmark Stadium in Orchard Park, N.Y. Travis Kelce, boyfriend of Swift, and his Chiefs played the Bills that day in what is being billed as the NFL’s game of the year thus far

Swift, however, reportedly did not attend the game, which was anticipated to potentially set a new high for an NFL television audience during the 2024 regular season. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 1, 2025; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head coach Bill Belichick on the field before the game at Kenan Stadium

UNC’s Disastrous Season Continues With Report of NCAA Rules Violation

A UNC cornerbacks coach reportedly gave sideline passes to a player’s family.
Hymie Elhai

Jets Say Execs Tried to Sink Team President in Bumbling Conspiracy

The team says thousands of deleted text messages show the plot.

NFL and College Football TV Ratings Continue to Surge, Especially for CBS

The network’s singleheader coverage Sunday drew huge viewership.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Mar 15, 2025; Buffalo, New York, USA; Vegas Golden Knights center Jack Eichel (9) reacts after scoring a goal during the third period against the Buffalo Sabres at KeyBank Center.

How Connor McDavid’s Extension Set Off a Wave of Big-Money Deals

Several notable contracts are completed in the wake of the superstar’s deal.
exclusive
October 8, 2025

Bud Selig: ‘Remarkable’ Brewers Run Can’t Mask MLB’s Money Divide

The former commissioner lauds his hometown team while raising economic concerns.
Alexis Ohanian
October 8, 2025

Alexis Ohanian Tweaks Track Rivals With Promise of Instant Payments

Athletes will be paid minutes after finishing their races at Athlos.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
October 8, 2025

MLB’s Rare October Day: Four Playoff Games, Four Possible Clinchers

Four separate clinching opportunities are available during the day.
October 7, 2025

‘Absolutely Ridiculous’: Trump Blasts NFL Over Bad Bunny Choice

The president predictably panned the NFL’s selection of the Puerto Rican superstar.
Maverick Carter, LeBron James
exclusive
October 7, 2025

New International Basketball League Plans Launch, Without Maverick Carter

The venture plans to launch men’s and women’s leagues next fall.
Taylor Swift
October 7, 2025

Taylor Swift Explains Why She Isn’t Playing Super Bowl Halftime

She said she’s “too locked in” on Travis Kelce’s season to perform.