• Loading stock data...
Sunday, June 16, 2024

How Bowl Eligibility Becomes Great Social Media Content

Capturing the excitement of the moment is critical for social teams across the country.

Whether your school always makes the postseason, or they are making a rare appearance, bowl content can be an easy win. (Photo via @ @GeneFambrough on Twitter)


In college football, 6 wins is (usually) the magic number to get your team to a bowl game.

While teams will capitalize on the payday and other material benefits of playing in a bowl game, marketers need to be ready with celebratory content to grow the team’s social footprint as soon as that berth has been clinched. As with any social media activation, mental and physical preparation are key.

“The bowl graphics are another example of always being ready and planning accordingly,” states Joe Centeno, founder of Team Infographics who have helped athletic departments roll out plenty of celebratory content over the past several years.

“If you look at your entire year and start to map out certain events that you know are going to happen at a certain time or are possibilities (postseason, all-conference awards, Heisman race, etc.) your content will be that much more original and creative when it comes time to post.”

For some lower tier programs, reaching a bowl is a massive achievement and should be celebrated as such.

For other programs, when reaching bowl eligibility has become the norm, it becomes a good idea to celebrate sustained success. In the case of the Mississippi State Bulldogs, they chose to note a string of nearly a decade being bowl eligible since the arrival of Dan Mullen.

Other programs tried to add a little motion to their celebratory graphics. This was the route that Houston took, along with a quick review of the six wins that got them to bowl eligible status. If you look closely, you’ll notice that the motion noted as each win is noted is a brief piece of video from that particular game.

It’s obviously a great thing for athletic departments to have the tools to produce high quality graphic content. But sometimes it’s just about being able to capture the moments of raw joy that have made us all fall in love with college sports over the years. This was the case with the University of Alabama at Birmingham (UAB) Blazers.

Following the discontinuation of the school’s football program after the 2014 season, the Blazers returned to NCAA competition this year and secured a spot in a bowl game for the first time since 2004. The players celebrated accordingly with a dance party in the locker room following the game.

While the video was retweeted over 800 times from the official team account, it has since been reposted by Sports Illustrated, Fox Sports, and Bleacher Report (among others) where it has gained an additional 2,500 retweets.

Another prime example of this came from Florida International University. The Panthers became bowl eligible for just the third time in program history this past weekend. Their video team was ready for the moment, capturing their on-field celebration which was promptly posted to Twitter.

This tweet has more than double the interaction of their previously most engaged tweet, which has 633 favorites. This shows that teams simply can’t afford to not have eyes everywhere during the biggest moments in their history.

As Centeno puts it, “Like with anything else on social it’s not just about posting a graphic anymore, you have to plan to stand out from the crowd. A lot of teams are doing are producing some great content and it’s always exciting to try and do something that hasn’t been done yet.”

With less than a month left in the college season, we’ll see plenty more content celebrating teams reaching bowl games in the coming days. What were some of your favorite examples of bowl eligibility related content? Which school’s bowl content are you looking forward to? Let us know on Twitter @frntofficesport.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

*Team Infographics is a proud Partner of Front Office Sports.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Declined ESPN Offer to Drastically Reduce Sunday Ticket Price

The NFL’s prospects aren’t looking good in court.

Back in the ’Burbs? Bears Weighing Renewed Stadium Interest from Cities

Two suburban jurisdictions renew their efforts to land the Bears, despite the team’s downtown stadium plans.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.