What to Read
With New Lawsuit, Florida AG Backs FSU in Fight to Exit the ACC
Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.
Shaq Took a Ton of Money Off Charles Barkley
O’Neal correctly predicted Miami’s margin of victory before tip-off.
by Eric Fisher
NFL Draft Offers Detroit a Chance to Inspire Hope for City and Team
More than 300,000 people are expected to descend on the city for the major NFL event.
by David Rumsey
It’s Not the Super Bowl, but Hosting the NFL Draft Is the Next Best Thing
Cities that won’t ever host the Big Game can still win big with the league’s other annual traveling road show.
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Everything You Need To Know About the Legal Attempts To Kill the ACC
Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024
A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win
With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024
Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?
A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
April 6, 2024
How Two College Seniors Helped DJ Burns Cash In on a Final Four Run
Two college seniors are facilitating deals for NC State’s big man.
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The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard
Commissioner Cathy Engelbert is aware of the moment in front of the league.
December 2, 2022
Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt
The video racked up over 2 million views in about 12 hours.
March 11, 2024
WWE Borrows From UFC, Puts On-Mat Advertising in the Ring
The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
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Rapid Returns: How Technology Is Getting You Back to Your Seat
How Oracle’s POS technology is helping fans get back to their seats faster.
September 16, 2022
NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf
The former Chicago Bull is part of LIV’s celebrity marketing campaign.
September 15, 2022
Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’
‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022
NBA Finals Broke Records on Social Media
The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022
Gallo Winery Could Be New Player For Super Bowl Spots
Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.