Wednesday, November 4, 2026

Houston-Duke Final Four Result Showcases Transfer Portal Impact

Saturday night’s Final Four matchup between the Blue Devils and Cougars can be considered a referendum on the best way to structure a basketball roster in the era of “unrestricted free agency.”

Credit: Robert Deutsch-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

SAN ANTONIO — Houston’s stunning upset of Duke on Saturday night can be considered a referendum on the best way to structure a basketball roster in the current era of “unrestricted free agency.”

Duke blew a double-digit lead and the tournament’s biggest star Cooper Flagg missed an inside shot that would have put Duke up by a point in the final seconds. The final score was 70-67, with L.J. Cryer leading the Cougars with 26 points.

The two teams have taken completely different approaches to the unrestricted transfer portal and NIL (name, image, and likeness) opportunities.

How did we get here? In 2021, the NCAA created a new rule allowing players to transfer one time without having to sit out a year. It also allowed players to begin to profit off their own name, and boosters and donors quickly began pooling their resources to use the promise of NIL opportunities as recruiting incentives. Then a court decision in December of 2023 removed the prior portal restrictions. Another court decision months later allowed players to negotiate NIL deals before they even enrolled at a program without fear of retribution from the NCAA. 

The resulting landscape: Most top programs now rely heavily on the portal and NIL offers to lure stars and build winning rosters. 

This year’s Houston Cougars were no different: they didn’t have one freshman on their starting five. Two of their starters, Milos Uzan and L.J. Cryer were transfers. Emmanuel Sharp, J’Wan Roberts, and Joseph Tugler were all home-grown players, but they’ve got many years of experience between them. 

In contrast, Duke relied on freshmen. The Blue Devils had the youngest starting lineup of anyone at the Final Four. This offseason, Duke signed five top freshmen to lead their team, all of whom were named in the ESPN Top 50. The Blue Devils only used the portal to “supplement” their group of two returners and five freshmen, coach Jon Scheyer told reporters this week. 

Earlier this week, St. John’s coach Rick Pitino told reporters he was deeply impressed with Duke’s prowess considering it played such a young roster. “It’s very difficult to win with freshmen,” Pitino said.

But on Saturday night, Duke’s fountain of youth couldn’t give the Blue Devils enough life in the NCAA tournament. Houston will face Florida in the national championship on Monday night.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 12, 2014; Tallahassee, FL, USA; The Florida State Seminoles logo before the start of the spring game at Doak Campbell Stadium. Mandatory Credit: Melina Vastola-USA TODAY Sports

Florida State’s Coach Search Puts Roster Budget in Focus

Portal planning is already underway ahead of the Jan. 4 window.

Multiple States Ban Transgender Athletes From Women’s Sports

Arizona and Nebraska passed measures banning transgender athletes from girls sports.
Sep 14, 2025; College Park, Georgia, USA; Atlanta Dream vice president Renee Montgomery watches a game against the Indiana Fever in the first quarter during game one of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park

Renee Montgomery Cautions Friends Running for WNBA Commissioner

She says “it’s not a job that gives you love back.”

College Football TV Ratings Remain Down 11% Through October

Four games total have drawn an audience of 10 million or higher.
podcast thumbnail mobile
Front Office Sports Today

11/4/26 – MLB Wants to Delay Salary Cap, WNBA Finals Record, What’s Next for ‘PTI’?

0:00

Featured Today

Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Voters were up bright and early to cast their votes at Belville Elementary School in Brunswick County Nov. 3, 2026.

College Sports Bill in Peril After Democrats Sweep Midterms

The Protect College Sports Act could drown in the blue wave.
Jeremy Bloom
November 3, 2026

Why Jeremy Bloom Hasn’t Donated NIL Money to Colorado Football

“I think that the system is broken,” Bloom said.
November 3, 2026

Syracuse AD Wants Basketball Powerhouse to Prioritize Football

Syracuse hosts Clemson this weekend with ACC Network’s pregame show in town.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Jan 19, 2026; Miami Gardens, FL, USA; ESPN personality Rece Davis interviews Indiana Hoosiers head coach Curt Cignetti after the College Football Playoff National Championship game against the Miami Hurricanes at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images
November 3, 2026

ESPN’s CFP Rankings Show Returns Amid Scrutiny, New Criteria

Six two-loss SEC teams will test how the committee weighs schedule strength.
November 2, 2026

College Basketball Returns to the Court After Chaotic Offseason

The Tigers were at the center of NCAA eligibility drama.
November 2, 2026

Geno Auriemma Laments Explosion of Sports Gambling

Auriemma has won 12 national championships with the Huskies.
November 1, 2026

Florida State’s Norvell Fired With $50M Left on Contract

It’s the third-highest buyout in college football history.