Wednesday, June 3, 2026

Houston-Duke Final Four Result Showcases Transfer Portal Impact

Saturday night’s Final Four matchup between the Blue Devils and Cougars can be considered a referendum on the best way to structure a basketball roster in the era of “unrestricted free agency.”

Credit: Robert Deutsch-Imagn Images

SAN ANTONIO — Houston’s stunning upset of Duke on Saturday night can be considered a referendum on the best way to structure a basketball roster in the current era of “unrestricted free agency.”

Duke blew a double-digit lead and the tournament’s biggest star Cooper Flagg missed an inside shot that would have put Duke up by a point in the final seconds. The final score was 70-67, with L.J. Cryer leading the Cougars with 26 points.

The two teams have taken completely different approaches to the unrestricted transfer portal and NIL (name, image, and likeness) opportunities.

How did we get here? In 2021, the NCAA created a new rule allowing players to transfer one time without having to sit out a year. It also allowed players to begin to profit off their own name, and boosters and donors quickly began pooling their resources to use the promise of NIL opportunities as recruiting incentives. Then a court decision in December of 2023 removed the prior portal restrictions. Another court decision months later allowed players to negotiate NIL deals before they even enrolled at a program without fear of retribution from the NCAA

The resulting landscape: Most top programs now rely heavily on the portal and NIL offers to lure stars and build winning rosters. 

This year’s Houston Cougars were no different: they didn’t have one freshman on their starting five. Two of their starters, Milos Uzan and L.J. Cryer were transfers. Emmanuel Sharp, J’Wan Roberts, and Joseph Tugler were all home-grown players, but they’ve got many years of experience between them. 

In contrast, Duke relied on freshmen. The Blue Devils had the youngest starting lineup of anyone at the Final Four. This offseason, Duke signed five top freshmen to lead their team, all of whom were named in the ESPN Top 50. The Blue Devils only used the portal to “supplement” their group of two returners and five freshmen, coach Jon Scheyer told reporters this week. 

Earlier this week, St. John’s coach Rick Pitino told reporters he was deeply impressed with Duke’s prowess considering it played such a young roster. “It’s very difficult to win with freshmen,” Pitino said.

But on Saturday night, Duke’s fountain of youth couldn’t give the Blue Devils enough life in the NCAA tournament. Houston will face Florida in the national championship on Monday night.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How the NBA Got Its Trophy Back On Finals Courts

The trophy hasn’t appeared on the court since the 2009 Finals. 

How the NBA’s Perpetual Doormat Set Up the Finals

The Kings gave the Knicks a coach, and the Spurs a star.

Fever Bar Writer Scott Agness Over Caitlin Clark Injury Reporting

The controversy centers on reporting about Caitlin Clark’s injury status.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Carlsbad Is Emerging as College Golf’s Signature Stage

The NCAA golf championships have reached a fever pitch.
Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.
May 29, 2026

Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal

Most Big 12 leaders support a 24-team CFP, though execution is unclear.
U.S. Senator Ted Cruz (R-TX) boards an elevator in the Senate subway during a vote on Capitol Hill in Washington, D.C., U.S., May 19, 2026.
June 2, 2026

College Sports Split on Whether to Support Landmark Senate Bill

One detractor said it “would play athletes and organized labor for fools.”
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
May 28, 2026

Big 12 Coaches Unanimously Back 24-Team CFP Expansion

Every coach voted for a 24-team playoff on Thursday.
Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.
May 28, 2026

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.
May 27, 2026

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.
May 27, 2026

Big 12 Coaches Back March Madness Expansion: Bigger Is Better

Next year’s tournament will expand from 68 to 76 teams.