• Loading stock data...
Saturday, March 2, 2024

Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

Photo Credit: Elliott May-Homage

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop.

Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports apparel. That includes unreleased clothing commemorating the United States women’s national soccer team’s recent FIFA Women’s World Cup victory and other items from its work with Topps, WWE and from its licensing deal with the NBA. 

Elliott May, vice president of business and licensing at Homage, said the company has found success launching pop-up shops alongside big sports events. This marks the second year in a row that Homage has had one alongside the MLB All-Star Game.

“We’ve just found that it’s a very fun way to be able to be where all the fans are and want to be for those sports that they love,” he said. “We’ve got great product that pays homage to those sports and [we] just want to be as close to those opportunities as possible.”

READ MORE: Indochino Wants Sports In Its Future With Team, Player Deals

When MLB inked a deal with Express, Inc. in 2018, Homage was one of the fashion lines that fell under that agreement, according to Christine Ryan, MLB’s director of consumer products. Express acquired a minority stake in Homage in 2016. 

Since Homage became an MLB licensee, the duo quickly found success in working together. According to Ryan, Homage’s MLB merchandise business has doubled and is on track for further growth.

From the league’s point-of-view, Homage has built a niche around creating merchandise that acknowledges former Hall of Famers and retired players who helped pave the way for the 2019 All-Stars, while also celebrating those current stars.

“[Homage] brings an assortment of products… they’re on trend, they’re constantly looking for the next best thing, and we really feel that it’s their graphics that are so impactful and lighthearted that we’re attracted to that,” said Ryan. “[Since the partnership, Homage has] evolved in the sense that we’re doing a lot more player product and really focusing on not only the current guys but history… Homage is all about vintage-inspired products [and] the touch and feel of it.”

Photo Credit: Elliott May-Homage

Outside of sports-inspired attire, Homage is also working with local businesses to promote its pop-up shop. In a special collaboration with Cleveland-based companies Platform Beer Company and Brewnuts, it unveiled an “Icee” slush beer that was then recreated as a donut.

The interactive work between the trio made its way onto ESPN when Brewnuts’ donuts appeared on the ‘Golic and Wingo’ show that stars Mike Golic and Trey Wingo during MLB All-Star Week

READ MORE: Topps Highlights MLB Player Business Successes with Vaynerchuk Card Collection

Following the All-Star game, both Homage and MLB will reflect on how the pairing can further build its footprint around  future league events. Compared to its first effort alongside the game in Washington D.C., Homage’s presence in Cleveland was drastically bigger. With the 2020 MLB All-Star Game coming to Dodger Stadium in Los Angeles, Ryan anticipates that Homage’s ideas will not only be better – but because it’s Hollywood – bigger.

“Next year in LA, my plan anyway would be to have that pop up shop ten-fold,” said Ryan. “Again, the amount of people that have been there [in 2019] and bought into the product and just the excitement around it, you can only build off that so I can only see it getting better and better.”

Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.

How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.

‘Roodypoo’ to ‘Rockpocalypse’—Dwayne Johnson Now Owns Words He Made Famous 

Johnson netted a long IP list of old nicknames and phrases for joining WWE’s board.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
FC Barcelona vs. Real Madrid in Texas.

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
July 12, 2023

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…
October 7, 2022

MLB Attendance Pops Up, But Falls Below 2019 Levels

MLB attendance rose from 2021, but still lagged behind 2019 levels.
September 16, 2022

Baron Davis, Michele Roberts Help Launch Fan Controlled Hoops

The league will begin its inaugural season on Feb. 7, 2023 in Atlanta.

Webinar: How to Improve the Fan Experience at the Stadium and Online

Learn how pro sports teams are improving the fan experience.