• Loading stock data...
Monday, April 22, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Hollywood Stars Pitch MLB Rule Changes for New Season

  • Bryan Cranston, Sebastian Maniscalco star in new MLB ad campaign.
  • Goal: Convince fans that new rule changes will make the game faster, better.
Bryan Cranston stars in new MLB ad campaign
MLB

Major League Baseball’s business strategy for the 2023 season revolves around convincing fans that rule changes like the pitch clock, larger bases, and limits on defensive shifts will energize and speed up the Grand Old Game. 

MLB is turning to Hollywood heavy hitters Bryan Cranston and Sebastian Maniscalco for a new ad campaign to reinforce that message. 

In the spots, the two stars explain how the rules changes will eliminate some dead time compared to past seasons. The tagline: “Three New Rules. More Great Action.”

In one spot, Cranston (the former star of “Breaking Bad,”), predicts more action on the basepaths like the glory days of stolen base king Rickey Henderson.

“Get that shift outta here. Free up the players to put on a show,” says Cranston in the spot. “It’s the best game in the world. Now it’s even better.”

WBC ratings high

World Baseball Classic Final Draws Record TV Viewership

Japan’s 3-2 victory over the USA drew 5.2 million viewers across Fox.
March 22, 2023

Funnyman Maniscalco, meanwhile, applies his observational humor in several new spots, where he interacts with Little Leaguers.  

“I’m excited about Major League Baseball. They’re putting limits on the shift,” Maniscalco says in one spot. “It’s going to create more athleticism. More action. Game’s going to be amazing this year.”

Baseball is also highlighting its young stars in the campaign.

MLB players such as Tim Anderson of the Chicago White Sox, Nestor Cortes of the New York Yankees, and Daniel Vogelbach of the New York Mets all appear in new commercials.

The funniest shows Vogelbach, a lumbering, 270-pound DH, trying to notch his first career steal due to the larger bases. A dismayed Mets manager Buck Showalter can’t even watch.

We’ll see if MLB’s strategy to draw more fans to the ballpark and TV by making the game family-friendly will work. But coming off the triumph of the World Basic Classic, MLB looks to have plenty of momentum heading into Opening Day on March 30th.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.

The A’s Have Major League Problems With Minor League-Level Attendance

The team was outdrawn Tuesday by 19 different minor-league teams.

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 17, 2024

NBA Bans Jontay Porter for Life After Gambling Investigation

The NBA found that Porter gave injury information to sports gamblers, among other violations.
April 17, 2024

Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing

The Chevron Championship tees of Thursday outside of Houston.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 17, 2024

Warriors Missing Playoffs Has Big-Money Consequences

The NBA is losing one of its biggest postseason draws.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

For Caitlin Clark and Other Rookies: Now a 29-Day Sprint to WNBA Debut

The league regular season starts swiftly after college basketball ends.